The Business of Boutique Fitness

In this episode you'll learn: How I took my ad spend down to only 10% percent of what is was previously What are the two different types of marketing that your business has to have Why we buy into companies when we know what they stand for The major differences between short and long-term marketing Three specific funnels that combine both of these types of marketing It takes time to build trust (a...

Over the last four weeks, we've been deep diving back in to some of the most important and impactful episodes we've had over our last 100 shows! This week, we're talking about the epic mindset shift of avoiding the "People Pleaser Plague". I think it's actually more common with entrepreneurs than we could ever think, so we're sitting down and tackling how you provide amazing customer service and a...

Over the last four weeks, we've been deep diving back in to some of the most important and impactful episodes we've had over our last 100 shows! This week, we're replaying my chat with Erin Haag, when she shared how she was able to overcome the largest obstacle in her business, what she did to move away from the model of trading her time for money and how she was able to quadruple her profit margi...

Over the next four weeks, we're deep diving back in to some of the most important and impactful episodes we've had over our last 100 shows! This week, we're looking at referrals done right, because you do not have to do this in a sleazy way. Every client has an opportunity to literally become three more clients if you just inject in these simple systems to draw word-of-mouth marketing right into y...

In this episode you'll learn: How to apply the knowledge learned from building one business use it in other industries When signing a lease, should you get an attorney? The biggest challenge Liana faced when hiring How Liana overcame the challenges of working with independent contractors The process she uses for hiring Why revenue can increase, but profit margins stay the same!  

Over the next four weeks, we're deep diving back in to some of the most important and impactful episodes we've had over our last 100 shows! This week, I'm sharing how you can add $1,000 each month to your business. Now, this may not sound like a lot to you, or it could sound like a fortune, but this amount literally can be a life-changer. Today, I want to show you how you can create more freedom i...

In this episode you'll learn:  How an injury introduced Johdi to Pilates and a life-threatening event allowed her to take the leap she needed What services set hers apart from other Pilates centers How Johdi ended up with four times the clients in one just month How she is able to incorporate flexibility for her children into her work schedule Johdi's plan to serve people with severe movement disa...

Over the next four weeks, we're deep diving back in to some of the most important and impactful episodes we've had over our last 100 shows! This week, we're looking at 7 mindset shits you've got to make to build an epic empire. One thing that I've learned extensively over this last decade is that the biggest thing holding you back is what's sitting in your head!

In this episode you'll learn: How Melanie was able to use her weakness as a positive catalyst into entrepreneurship How being a professional dancer helped her with the stresses of becoming a Pilate's instructor The ways she was able to make decisions when her business was going through ups and downs, month-after-month… Memberships changed Melanie's business! The one biggest thing she's learned sin...

Over the next four weeks, we're deep diving back in to some of the most important and impactful episodes we've had over our last 100 shows! This week, it's time to look at three ways to answer my least favorite question: how much do you cost? We've all been there and we've all heard it, now it's your chance to know how to take price out of your prospect's mind and instead inject the value of your...

In this episode you'll learn:   How personal tragedy helped Christina go after her passion in life Why building a business is like building a fire! Why starting a business in a small town was actually a big advantage for Christina What kind of strategy she used when introducing a new product to her conservative town How moving her clients to a membership plan allowed her to grow her business and w...

In this episode you'll learn: What do you do when your clients only want you? What happened when I realized I couldn't sustain what I had built How I changed my "savior mindset" The difference between asking your clients what they want, and offering them solutions How the power of my long-term goal served me

In this episode you'll learn: Learn how Michelle incorporates her athletic and nursing background into Pilates How her biggest mistake actually led her to where she is today Michelle was able to grow her business organically and recognized she needed to go online to monetize her business The way to attract the right people and opportunities into your life You have to take that blind step and open...

In this episode you'll learn: How to calculate your capacity level Why a long term package will better serve your sales How to use referrals on a day-to-day basis When is the right time for a price bump How do you increase prices without offending long term clients How packages increase your customer's frequency (and results!) How to break down what you pay your employees The way to properly set u...

In this episode you'll learn: How the low points in life often determine our greatest purpose Why I was trying to survive the low points, instead of thriving in them The ways my grandmother taught me how to embrace the fear How the dark times will make me a better mother and grandmother I know I am able to serve the world better because of my low experiences!  

In this episode you'll learn: Dominic was able to integrate an interactive storyline with education at historic sites! How he saw the opportunity to take a project and turn it into a profitable business Why it was important to Dominic to provide an educational service (and not just a fee-based exchange) How communication was the biggest crash and learn for Dominic… It's important to test both prod...

In this episode you'll learn: How and when I knew it was time to reframe my way of charging for my services Why setting a standard hourly rate is limiting your earning potential Why your average client monthly value is THE single most important number in your business Why customer commitment matters! How I learned to "hire right" What is the attitude of your business? Why I look at the sale proces...

In this episode you'll learn: Identify what's the right publicity for you and your business What can guest posts do for you if you are a thought leader How podcast interviews can be a more personal way to show your personality to potential clients Why print magazines are good for book promotion and lower priced ticket items What exactly is an influencer? When pitching, show people that you care ab...

In this episode you'll learn: Business mindsets and creative mindsets go hand in hand for a successful business How systemizing will allow for major growth Riches are in niches! How Amber's mindset changed her business and personal life - in so many ways! Be self aware and honor what is true to you…

In this episode you'll learn: The difference between advertising and publicity Why mindset held me back initially How guest posts and podcasts interviews will really help you get started The importance and giving yourself permission to not be perfect To take one step at a time, allow yourself to step into being an expert!

In this episode you'll learn: How I fell into a "cult of comparison" Why I restricted access to Facebook, Instagram and Pinterest Why I write down my judgments How I utilize CBT in my life!

In this episode you'll learn: How the tiniest decision can be such a life-changing move for your business How Bottom Line is changing the conversation of accounting relationships! What a healthy bottom line business means to Marilyn and Jess? Good growth is slow growth… What it means to be a leader first (and face the mirror) The importance of a sounding board or council when laying out your proce...

In this episode you'll learn: The difference between a product-based franchise and a people-based franchise When having a franchise what will make or break your business? More liberal franchises versus turnkey franchises… The specifics on marketing, lead generation and sales processes for franchises The importance of having qualified support staff What are your monthly franchise fees and are they...

In this episode you'll learn: Why my employees "Why's" have to match up with my own How easily it is for employee infractions to spread across your team If you close yourself off to everyone, you also close yourself off to growth!

In this episode you'll learn: What femininity means to Liz The difference between how the feminine and masculine function How Liz was able to build interest by sharing her own personal story Why did she tune out of what others were doing in similar fields? What made Liz no longer willing to comply with the manipulative parts of advertising How her practice helps women prepare for birthing a child,...