The Business of Boutique Fitness

In this episode you'll learn: A recap on identifying a retreat versus an event  What is the marketing cycle if planning an event {and why you should give your clients the opportunity to purchase the next one}  What is an affiliate and the importance of having a strong affiliate network How to provide a content calendar to you affiliates Strategies for tracking your sales What is the marketing cycl...

In this episode you'll learn: How Alyssa's side hustle developed into the successful practice it is today What is "Yoga Therapy" The difference between a Yoga therapist in a private setting versus one operating from a hospital How she made the shift into a bigger model Why Alyssa wanted to create the "one-stop shop" idea  Her tips and strategies when it comes to hiring the right way  

In this episode you'll learn: How to set yourself up for profits when planning a retreat or an event Tips to help you in the process of choosing the right venue How to handle lodging {and what are the various options available} What to consider in terms of food, beverage and other additional services {and how to negotiate prices for them}  The two biggest numbers you need to calculate for a succes...

In this episode you'll learn: What is Gyrotonic and Gyrokinesis The gap in the industry Emily saw that gave her the opportunity to stand out in an otherwise saturated Pilates town One of the greatest lessons I have learned from Emily and her journey Why starting small was crucial to Emily as a teacher and in her business  Why it was important for Emily to focus on being a great teacher first When...

In this episode you'll learn: The biggest warning I have for you in this stage Stick to what your clients truly need and want in this stage   Why you need a day-to-day Operations Manager What activity you can do here that will grow your clientele quickly The downfall that can come with mass diversification Set your business up for sale - even though it's not for sale! Get the Growth Book now! http...

Things you will learn in this episode: How Jodh and Savitree met and built Urban Yoga Chicago in the most organic of ways Why they introduced kundalini yoga to the public The strategy they used in starting their teacher training without having a brick and mortar What challenges they went through that ultimately made them feel like they had to start over There are no rules when building your busine...

In this episode you'll learn: What your role needs to be in this stage and why you have to build beyond yourself What I did to shift my focus in this stage to becoming a CEO How investigating why things go well and why things don't, then building a system around it, will propel you forward Why I hired for attitude   That way to build the most powerful marketing out there How I filled time blocks,...

In this episode you'll learn:   How Freda went from working for the federal government to owing and running her very own Pilates studio The steady path to growth she has taken  How Freda stays focused and manages to balance both a full-time job and a full-time studio When your purpose is rooted in other people, that is your driving force… The struggles Freda had with increasing her prices and how...

In this episode you'll learn: In this episode you'll learn:  • Why you need to define the difference between urgent and important when managing your tasks in this phase • Why it is important to categorize your tasks using a matrix and identify areas that can be delegated  • The top two major parts of your business that people tend to leave off the matrix completely • You need to build in consisten...

In this episode you'll learn:   Why there is a significant amount injuries happening in young dancers under the age of 14  How trainers should approach young dancers wanting to also be trained in Pilates or yoga Why Lisa's strategy entails teaching children to read their bodies and empower them to help heal themselves The progressions that have developed in the field over time and how important it...

In this episode you'll learn:   What is the "wonder phase" How to get your baseline operation costs right - from the beginning What is a pro forma and how to use it effectively The power of an average client monthly value and how you can use that to calculate a profitable business What to look out for when negotiating real estate Why you should have your sales and marketing systems ready before yo...

In this episode you'll learn: How Jen started out learning Pilates informally as an apprentice in the 90's after being introduced to it through a college program  Why there is so much more to teaching than just learning the curriculum How she built a culture of learning and sharing Passion and curiosity makes great leaders The pros and cons of doing a teacher training program  Why growing your tea...

In this episode you'll learn:   Why learning how to test what ad copy works best for you and what is trending now is so important when it comes to Facebook ads Adding images to your ad? Find out what Facebook likes and tips on what combinations of images and copy has more impact  What works for your market and how to test and measure it so you're ads are optimized Learning about attributing revenu...

In this episode you'll learn: How Jill quickly discovered that she can impact so many more people by offering group fitness  One of the biggest concerns that Jill had when growing The Dailey Method The highlights of what makes her method different from the competition How Jill grew her business holistically through her changing body and is now able to apply new techniques to her teachings  The jou...

In this episode you'll learn: Generally speaking, what do Facebook ads do? Why we need to test our Facebook ads, build a strategy and align your ads with a funnel Tips on building a Facebook ad strategy and steps that have worked for us and our clients Stay consistent with your content and engage with your audience! This puts you in a better position for your sale ads…  

In this episode you'll learn: How young athletes can benefit from yoga and being able to practice both the mental and physical aspects Why it is that being able to calm and control the mind helps athletes' performances  Introducing in schools sports is a great entry point… What "intuitive teacher" means and how Giselle passes this concept along to the instructors she teaches Give yourself the abil...

In this episode you'll learn:   What are some benefits to having your Grand Opening weeks after you open How long it will really take to plan the event and set your goals Plan your offer(s) for your Grand Opening - but no rate dropping! What to considering when preparing a budget  How to promote your event with other businesses in your community Using giveaways or contests for lead generation & mo...

In this episode you'll learn:   Why passion has to be driven by the child It doesn't matter how talented you think you are, you have to have the work ethic (and the drive) to succeed! How Kathryn's career as a professional dancer made a dramatic shift, and how the journey to recovering from her health issues led her to where she is today Why she now educates young ballerinas by being the voice of...

In this episode you'll learn: A quick recap of Part one of Pre-Sale Strategies and what you should have prepared How to use giveaways as the means to build an email list Ways to develop leads through brand awareness Ask for a referral - even if it is at pre-sale!  Pre sale signage, how to hire the right staff and much more…

In this episode you'll learn:   How Cara embarked on her healing process  Why Pilates is the bridge to really thrive in your body again The differences between group classes and one-on-one Why we need to massage the expertise of what our clientele is asking for The dangers of over borrowing when starting your studio Why continuing education is truly serving…    

In this episode you'll learn: The importance of finding out the right information before you get started on selling memberships and creating revenue Have a presence in your community - let your potential members or clients know what your studio will look like! The importance of a yearly projected budget Why you should have revenue coming in even before you open your doors What you should be prepar...

On today's show we're deep diving back in to one of the most important and impactful episodes we've had! This week, I'm sharing how you can add $1,000 each month to your business. Now, this may not sound like a lot to you, or it could sound like a fortune, but this amount literally can be a life-changer. Today, I want to show you how you can create more freedom in your life and business!

On today's show we're deep diving back in to one f the most important and impactful episodes we've had over our last 100 shows! We're looking at 7 mindset shits you've got to make to build an epic empire. One thing that I've learned extensively over this last decade is that the biggest thing holding you back is what's sitting in your head!

It's time for another "Best of" and we're heading back to part two of our series on how to deal with low cost competitors. So let's wrap up exactly what your strategy should be to stop competing in a price-sensitive market and to start owning your value!

Today it's time for another "Best of" episode, and we're looking back at what you can do when a low cost competitor is killing your business. Why? Because this is probably the #1 biggest concern clients come to us with. So how do you compete in an oversaturated price-sensitive market? Today, we'll learn how you don't even have to!