Lise Kuecker
The Business of Boutique Fitness
I'm Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn't have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you'd always have clear, actionable p...
Where to listen?
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Episodes
186: {Best of} 20% of our Clients Bring in 80% of Our Income. This is exactly how I found our highest paying customers. 25.01.2018 41:11
Today it's time for another "Best of" episode! Over the years, we've learned that 20% of our clients brought in 80% of our income. Without a doubt, these are our highest-paying customers and the ones that we're most protective of. So let's take a peak inside of your own business and determine your top tier clients. There's so much more that you can do once you have this information!
185: {Best of - Epic Mindset Shifts} How to Stop Assuming Your Clients Can't Afford Your Services and Start Embracing Your Value 23.01.2018 10:01
Today it's time for a "Best of", and we're going back to an Epic Mindset Shift I recorded on embracing your real value. Why is this so important? Until this shift can happen, you're never going to be able to own what your services are truly worth! So let's make a breakthrough today and guide yourself to finally changing what you're worth.
184: {Best of} Crash and Learn: Jenna Kutcher 18.01.2018 25:56
In this "Best of" episode you'll learn: How Jenna turned a $300 investment into a mega-successful business for herself! How to learn to leverage what you have in assets for your business The difference between being a business owner and an entrepreneur The importance of self-care when running a business Your business can be a direct reflection of your psychological state How to leverage your time...
183: {Best of} Way to Wealth 16.01.2018 30:17
In this "Best of" episode you'll learn: How wealth gives you freedom, but it doesn't have to be your top priority The 4-legged stool of wealth and its relation to different aspects in business The most important investment you can make right now as a business owner What's an employee mindset and how it can affect your business What is an investment, what is an asset and which one to focus The d...
182: {Best of} How I Stopped Wearing The People Pleaser Name and Started Taking Hold of My Business and Life 11.01.2018 7:31
Over the next four weeks, we'll be deep diving back in to some of the most important and impactful episodes we've had over our last 100 shows! This week, we're talking about the epic mindset shift of avoiding the "People Pleaser Plague". I think it's actually more common with entrepreneurs than we could ever think, so we're sitting down and tackling how you provide amazing customer service and an...
181: {Best of} Referrals Done Right: Skip The Sleaze and Learn How We Turn Every Client Into Three More 09.01.2018 41:46
Over the next four weeks, we're deep diving back in to some of the most important and impactful episodes we've had over our last 100 shows! This week, we're looking at referrals done right, because you do not have to do this in a sleazy way. Every client has an opportunity to literally become three more clients if you just inject in these simple systems to draw word-of-mouth marketing right into y...
180: {Best of} Don't Go Into 2017 Clueless: 5 Steps to Take Your Business Exactly Where you Want to Go. 04.01.2018 37:33
In this "Best Of" episode we're joined by Amber McCue. Amber is the founder of NiceOps and a business operations expert, and she shares how you can do what you love AND follow the money, how you can gain from creating a time budget, and the best way to focus and take action!
179: {Best of} 6 Ways We're Using Email Marketing To Rapidly Grow Our Company 02.01.2018 40:57
In this "Best Of" episode, we're looking at the ways we use email marketing to rapidly grow our company. Automated systems, funnels, surveys and more – it's all covered here!
178: {Best of} What is a marketing funnel and how on earth do I use it? 28.12.2017 37:34
We're ending 2017 with another of the "Best Of" series, and today we're talking all about marketing funnels: what exactly they are, why you need them in your business and how you can implement them to achieve maximum results!
177: {Best of} 3 Ways To Answer My Least Favorite Question: How Much Do You Cost? 26.12.2017 35:18
We've been moving through the best of the best episodes of this year, and I have to say that it was no surprise to me when this one jumped to the very top of the list. The fact of the matter is, most of us are confronted with one question by new prospective clients: How much do you cost? There are three ways you can answer this that will make all the difference to turning that prospect into a long...
176: {Best of} The 7 Compensation Plans We Use For Our Team Members 21.12.2017 31:19
We are right in the middle of our "Best Of" series, and I am so excited to reshare this episode with you! One of the biggest questions I get: I'm ready to expand my team, but I have no idea how to pay them? In this episode, we're going to be breaking down the different pay plans, exactly who we've used each pay plan for on own team and the pros and cons of all of them. Trust me when I tell you, th...
175: {Best of} How I Cracked the Half Million Dollar Mark in our First 9 Months of Business 19.12.2017 1:08:26
We're in the middle of our "Best Of" series, and this episode is one that created a ton of interest. In this show we broke down the first 9 months of our newest business, and its trajectory to over a half a million dollars in sales. Get ready – this is one episode you don't want to miss!
174: {Best Of} How I Built A Million Dollar Business Working Less Than 20 Hours a Week 14.12.2017 33:52
I am so excited you're joining me again for our "Best Of" series. You're going to be getting access to some of the biggest episodes we've aired, and today's was one we probably received the most feedback from. I'm talking about how writing out a life plan enabled me to work less than 20 hours a week while building a multi-milllion dollar company. Trust me when I tell you, this same type of work/li...
173: The Talent Remedy {Part Two}: How I've Built An Amazing Team All While Seeking Out Talent Among My Friends, Clients and Random Strangers 12.12.2017 26:46
In this episode you'll learn: How to develop a hiring process {and how to read through more than just a resume!} Ways to deal with "cold traffic" hiring Why I decided to hire someone with no certifications or experience… How I was able to protect myself while paying to certify my inexperienced new hires Why I empower my managers and why I reward for referrals!
172: Meet Adriene Mishler, YouTube's Leading Yoga Influencer 07.12.2017 1:03:47
In this episode you'll learn: Adriene's amazing journey – and how it all started on YouTube! Her advice on how to find what feels good to you… Why travelling to do workshops is such a big part of her business How they decided on the audience they wanted to target with videos The moment she says she knew the business was really "taking off" Ways the YouTube business has evolved into so much {and he...
171: The Four Components That Allow For Digital Studio Success 05.12.2017 40:48
In this episode you'll learn: Why you absolutely need to know who you are when it comes to website optimization! The reason you shouldn't spend a fortune on your site when first starting your business What are the basics you need on your website when first starting out Why evoking emotion in your demographic is so important when it comes to your website Let the data tell the story of what works {a...
170: Meet Olivia Allnutt, Who Is Taking a Healing Brand Global and Changing the Face of Stretching 30.11.2017 53:37
In this episode you'll learn: All about stretch therapy and the goals of this comprehensive system How it was started {and became a huge trend in the process}! The ways in which they got the necessary feedback to develop other programs How the markets differ in various countries Marketing strategies for online business The highs {and lows} of offering teacher training Why niching down is often the...
169: Myken New Years Extravaganza 28.11.2017 45:38
In this episode you'll learn: How to stand out from a marketing perspective in the new year Why setting yourself up for January will impact the rest of your year (including the slower months) Why you need to stay sales-focused during the entire first quarter! The importance of tracking and support staff to help identify where the money is coming from Ways to utilize outreach chains in the commu...
168: A Very Happy Thanksgiving To You 23.11.2017 4:50
In this episode you'll learn: What I'm truly thankful for! The original goal of this podcast, and the plan going forward My special message to friends in the US (and abroad) this Thanksgiving!
167: The Talent Remedy: How I've Built An Amazing Team All While Seeking Out Talent Among My Friends, Clients and Random Strangers 21.11.2017 28:13
In this episode you'll learn: How my hiring process has developed out of "bad" hire experiences What is a "talent database"? Core personality characteristics can't be taught! Why it is important to identify the personality of your team and find characteristics in potential new hires to fit your vision How the life experiences of my potential hires can be an asset to their role in the company
166: Meet Robin Truxel, the Owner of Tru Pilates {My Home Studio} and Founder of Strong Mama 16.11.2017 39:52
In this episode you'll learn: Diet changes that are recommended during pregnancy {and how they can help with several symptoms} How you can improve your mood using both a scientific and natural approach Pre-natal and post-partum exercises you can do and what to be mindful for during pregnancy to avoid physical and posture problems down the road Things to do the first 30 to 40 days after birth…
165: Time to sell your studio? Here's What You Need To Know {Part Two} 14.11.2017 20:59
In this episode you'll learn: The multipliers to use to determine the final asking price of your business The strategies to use to increase your multipliers {so you can increase the value of your business!} The one scenario where a multiplier does not apply How to calculate the owner benefit and the types of expenses to leave out of this calculation The different ways to finance the sale of your b...
164: Meet Coral Brown, A Yoga Teacher and Renowned Teacher Trainer, Who's Coupling Mental Health, Psychology and the Chakras Into Some of the Most Powerful Student {and Teacher} Breakthroughs, I've Ever Seen 09.11.2017 39:02
In this episode you'll learn: What is the special link between mental health and yoga How Coral developed a therapy-based modality approach to mental health Your personal myth - what's true and what is not? Her advice when it comes to teacher training Why yoga is not a religion How Coral incorporates storytelling into her teacher training/practices {and why she does this}
163: Time to sell your studio? Here's What You Need To Know {Part One} 07.11.2017 30:55
In this episode you'll learn: How I realized the business model I had wasn't going to work for me going forward The biggest lessons I learned over the two years it took to sell my businesses What you need to consider before you even decide to put your business up for sale What to do if you want to sell it immediately! The three areas you need to focus on if you want to entice a buyer {and strategi...
162: Meet Taty Castro, Who's Transforming the Ways Studios View Retail, All While Producing {Dare I Say It} The Greatest Leggings of All Time 02.11.2017 1:04:32
In this episode you'll learn: What Taty considers the most loving thing she ever did for herself Why not having previous experience in the fashion industry was a blessing for her You don't need to have a lot of resources starting out – but you will need to do this… Her thoughts on trying to be perfect and comparing yourself to others The difficult decision she had to make as she was building her b...
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