The Business of Boutique Fitness

In this episode you'll learn: How Alyssa's side hustle developed into the successful practice it is today What is "Yoga Therapy" The difference between a Yoga therapist in a private setting versus one operating from a hospital  How she made the shift into a bigger model Why Alyssa wanted to create the "one-stop shop" idea  Her tips and strategies when it comes to hiring the right way LINKS: https:...

In this episode you'll learn: How changing my mindset catapulted me into becoming a competition killer (and changed my business in a number of ways) What it means to say, "When they go low, we go high" What is a $100,000 email, and how do I get it? When it comes to premium pricing, why you need to show why you're worth it… What is the difference between premium pricing and premium packaging? The i...

In this episode you'll learn:   How Jen started out learning Pilates informally as an apprentice in the 90's after being introduced to it through a college program Why there is so much more to teaching than just learning the curriculum How she built a culture of learning and sharing  Passion and curiosity makes great leaders The pros and cons of doing a teacher training program Why growing your te...

In this episode you'll learn: How my first hire was a gamble, but necessary for the overall growth of the company There are 7 major types of compensation plans you can use for your employees, and they all have their pros and cons A Schedule "A" is used to detail not only the specific compensation plan, but the scope of work and expectations for a new hire Setting an initial salary for a pre-determ...

In this episode you'll learn: All about Melissa's journey from finance to fitness What is the "Money Mindset" and how it sets the tone for success The process of retraining your brain through mantras, affirmations and/or belief systems… How she turned a real estate issue into a crash and learn moment in her business Melissa's advice on making the hard decisions and what happens when your emotions...

In this episode you'll learn: How I own my value How to stand by your higher prices How fear and nervousness stop you from owning you value (and what you can do about it, today)! And much more!

In this episode you'll learn: How Jill quickly discovered that she can impact so many more people by offering group fitness One of the biggest concerns that Jill had when growing The Dailey Method The highlights of what makes her method different from the competition How Jill grew her business holistically through her changing body and is now able to apply new techniques to her teachings The journ...

In this episode, you'll learn:   How the IRS defines "employee" and "independent contractor"  What are the "common law" rules of an employee? About enforceable non-competes What is a non-solicitation clause and how that affects both independent contractor and your clients? There are different laws and regulations for hiring employees in different states across the United States What is a "Factor 2...

In this episode you'll learn: How Cara embarked on her healing process Why Pilates is the bridge to really thrive in your body again The differences between group classes and one-on-one Why we need to massage the expertise of what our clientele is asking for The dangers of over borrowing when starting your studio Why continuing education is truly serving…    

In this episode, you'll learn: How to build a team and define your strategies Why hiring is necessary for the growth of your business What are the different stages of building your business and how each has ways of directly impacting your revenue What parts of your business can be outsourced Learn how and when adding to your direct team is necessary How to hire the right people The importance of l...

In this episode you'll learn:   What nudged Heather to take the leap to open her own Yoga studio How she was able to take the feedback from others in the community and use that to fuel herself The ways she has learned to help her clients get in alignment with their own self-care - while still staying true to their beliefs Take a stand for the value of what you offer! What her views are on the expe...

In this episode you'll learn: Whether or not to be involved in festivals Why you are not there to sell… What are some tangible lead generation ideas for festivals What our intention is for "live" festivals How to set up a 5K!

In this episode you'll learn: Raquel's amazing journey coming to the US to explore fitness and Barre entrepreneurship How the mindset and discipline needed to be a great dancer overlaps with being an effective instructor What happened for Raquel to be able to purchase her business and what moving from teacher to entrepreneur has looked like Why she knew she had to take part in The Client Cure and...

In this episode you'll learn: How I was introduced to the automation revolution Why automation alone isn't enough How retention and personal connection come together to be most effective What is an intentional intake Why you need to educate people on how they can use your services The four different types of Facebook Lives that I do LINKS: https://bombbomb.com Code: Lise

In this episode you'll learn: How 105F started out as a sought out destination What Maura has learned about being in a partnership The biggest difference in running two versus three studios With having three studio and upwards to 40 staff members, how Maura keeps everyone on the same page How she tackles team meetings, especially with having three studios that are open as early as 5am until 10pm,...

In this episode you'll learn: Why learning how to test what ad copy works best for you and what is trending now is so important when it comes to Facebook ads  Adding images to your ad? Find out what Facebook likes and tips on what combinations of images and copy has more impact What works for your market and how to test and measure it so you're ads are optimized Learning about attributing revenue...

In this episode you'll learn:   Annie's biggest struggles in the first two years of opening her business… How her marketing has evolved since she first started How she's doubled her revenue in a month that is known for being "slow"! The transition from a class-based model to a 12-month membership Why revisiting her introduction package changed the way Annie does business There's freedom to be gain...

In this episode you'll learn: Generally speaking, what do Facebook ads do? Why we need to test our Facebook ads, build a strategy and align your ads with a funnel Tips on building a Facebook ad strategy and steps that have worked for us and our clients Stay consistent with your content and engage with your audience! This puts you in a better position for your sale ads…  

In this episode you'll learn:   How personal tragedy helped Christina go after her passion in life Why building a business is like building a fire! Why starting a business in a small town was actually a big advantage for Christina What kind of strategy she used when introducing a new product to her conservative town How moving her clients to a membership plan allowed her to grow her business and w...

In this episode you'll learn:  What is a social media editorial calendar Jordan's ratio for selling posts frequency compared to other purpose-driven posts Why you don't always have to be creating brand new content What context switching is and how it serves your productivity in a better way Why people will invest in you if you invest in them first The difference between creating images and curatin...

In this episode you'll learn: The incredible growth Katy's business has achieved in the last year {and how she's bee able to do it} What mindset shift and realizations she needed to make in order to allow for this growth What happened when she started to do what felt right Why changes can be made in small steps and you don't need a total overhaul all at once How the introductory packages you offer...

In this episode you'll learn: What is "SoulCycling" Why you should build a brand - not a business! How to cultivate intense community Tips and strategies for leveraging a waitlist Recommendations for the hiring process {Hire for spirit, then train!} And more!

In this episode you'll learn: How Hanna was able to identify a large gap in the fitness health industry and open her own studio WHILE working full time Why a mindset hang up had her thinking she couldn't make her dream of being successful in the fitness world The biggest breakthrough that told Hanna she can make a long lasting business  The most important lessons Hanna was able to take from "failu...

In this episode you'll learn: You can't always do it all {learn how to do what NEEDS to be done} Move forward - one day at a time Why communicating with prospects, old clients and staff is vital How recognizing that we are in the relationship business will literally affect your income How I built a community by calling 400 people!

In this episode you'll learn:   All about Melissa's journey from finance to fitness What is the "Money Mindset" and how it sets the tone for success The process of retraining your brain through mantras, affirmations and/or belief systems… How she turned a real estate issue into a crash and learn moment in her business Melissa's advice on making the hard decisions and what happens when your emotion...