The Business of Boutique Fitness

In this episode you'll learn: How I break down the elements of a rebrand The one hard and fast rule in website etiquette Why hiring the right people will get you going in the right direction Just how important is a website… Tips on how to get started {depending on your level of anticipated business}  It's all about the photos! My thoughts on hiring a copywriter, and how to choose one that aligns w...

In this episode you'll learn: How an interest in fitness turned into Annie dedicating all of herself and her business to changing lives of her clients The way her niche and area of focus came to be Why you need to recognize the power in your failures The reasons Annie chose to go against the group model How she markets herself and why her referral program is Annie's tips and strategies for harness...

In this episode you'll learn: How seasons of turmoil led to incredible opportunities for Misty The reasons she know she wanted to open more than one studio {and how that model has changed over the years when it comes to hiring} Her biggest challenges with opening her second studio  How a work relationship changed Misty's mindset and moved her business forward LINKS: http://www.dragonflypilates.com...

In this episode you'll learn:   How Tammar and Tali met and set out to create "The Cheers of Fitness Studios" {while both holding full-time jobs} The factors they believe have contributed to their amazing success What their customers experience when walking through their doors and how they are able to continually infuse creative fun into the business The biggest lessons they learned from starting...

In this episode you'll learn: What led me to starting a small consulting business Why we decided that my business needed a shift  How our business intentions resulted in the naming of our business Why it took a year to launch new branding and website  How I'm really look forwarding to meeting my staff in the upcoming weeks!  LINKS: http://www.lisekuecker.com/growthbook  

In this episode you'll learn: How Brooke built her very first studio Why she supports her trainers on their path to find their own unique set of skills  The reason Brooke made the decision to sell her thriving business and how she planned that exit strategy What made her decide to branch out from just Pilates The benefits of hiring instructors that will build community What Brooke says is the hard...

In this episode you'll learn: What narrowing down to a very specific market will do for your business Why many of us often resist doing this Some trends and niches we notice that are building extremely successful businesses Ways to market to your niche and the power of Google AdWords LINKS: http://www.lisekuecker.com/growthbook http://www.lisekuecker.com/uncategorized/episode160/

In this episode you'll learn:   How Jacob got started on his amazing journey in fitness and business and his transition out of a teaching career to get there  The way he incorporates goal-based challenges to get results like no one else for his clients  What he's realized about his clients' motivation and how he's seen his clientele change over time The significant role of practice and repetition...

In this episode you'll learn: The influence my mother had on me as an entrepreneur, and something she told me that I have never forgotten How I learned to really start to trust people What KPIs and metrics are {and why you need to know them} The ways I maintain a positive mindset momentum, even in the face of significant health challenges

In this episode you'll learn: What has allowed Valerie to get her business to a point where she can leave for 4 weeks {and not have it suffer} How she turned her business dreams into a reality The ways Valerie is able to make it work with multiple business partners How she developed their systems and processes, going from "reactive" to "active" mode What charging people correctly and not discounti...

In this episode you'll learn: Why you need to stop "DIY'ing" and take yourself to a place of growth Sales and revenue is Number 1 How to be direct about your expectations and struggles with your employees  Ways to be a good leader, and the reasons you should never stop seeking out mentors

In this episode you'll learn: The story behind how Maggie named her studio and what led her on her entrepreneurial journey How yoga got her through a very tough time in her personal life Why she says that yoga is about the mental as much as the physical aspect A breakdown of Maggie's clientele and the unique offerings she provides to her clients The toughest part about transitioning from a manager...

In this episode you'll learn: How I know that perfectionism doesn't exist and what we should be focusing on instead What these "mistakes" have taught us and allowed our businesses to do What can happen when you enter into an agreement with the wrong landlord and some warning signs to look for Why successfully negotiating a lease is one of the most crucial steps in getting your business off the gro...

In this episode you'll learn: What made Angie decide to focus on athletic training and how she got the confidence to succeed in her chosen field How a burnout led to her next business endeavour The role that mindset and the mental game has played in the development of her career How significant health issues have impacted Angie both physically and mentally {but not stopped her from building a thri...

In this episode you'll learn: The best approach for responding to a negative review How to be the business owner people want to engage with {over and over} Tips on removing a review on Yelp, Google and Facebook Why your response has power  Ways to give your clients the opportunity to take care of your business  

In this episode you'll learn: What Somatic Yoga is and why Katie decided to focus on offering it in her business Her own journey and who she built a successful business (while also generating passive income) The key ways to market massage as an ongoing treatment Her tips for building the right team and then empowering your employees What core values Katie seeks out in new employees The biggest mis...

In this episode you'll learn: How an $8 investment actually made over $30,000 in sales Why people say Google Ad words do not work for them Google Ad words is entirely results based - you only pay per click  Is Facebook a bigger, better platform? Want a steady stream of leads? The time is now!  What an expected budget can be  LINKS: https://www.upwork.com/ http://www.fiverr.com/

In this episode you'll learn: Why Alex didn't agree to conform to a specific way of teaching when working under another brand How she was able to create what she believed yoga meant (and explain this to her clients) Ways that her teachings are solution based and honor the history of yoga The importance of fully knowing and understanding one teaching before moving on and exploring others Why Alex c...

In this episode you'll learn: Why copy is key ! The signs that your copy is too generic How to niche down your copy What an ICA is… How surveys can help you write copy What a "hero's journey" is and how it applies to you LINKS:   www.rev.com

In this episode you'll learn: How Michelle's vision actually came from her own struggles How and why she went against the advice of others when opening her business The way Michelle attracts the right employees Why women can have a hard time showing up for themselves We can't love ourselves until this happens… LINKS:   http://www.thepracticeforwomen.com/  

In this episode you'll learn: What does asking for permission mean and why is it important? Why we could be giving away too much info… Why building the relationship is the most important (and number one step) in sales Why you shouldn't consider yourself a "sales person"! The importance of the intake process Ways to establish trust with prospective clients and show your value

Things you will learn in this episode: How Jodh and Savitree met and built Urban Yoga Chicago in the most organic of ways Why they introduced kundalini yoga to the public The strategy they used in starting their teacher training without having a brick and mortar  What challenges they went through that ultimately made them feel like they had to start over  There are no rules when building your busi...

In this episode you'll learn: More about the loans process and why credit cards are not the best way to go What is a confused interest rate, and how interest rates work What is collateral and how does it work? The elements of a loan repayment schedule What is a pre-payment penalty The types and elements of SBA loans The pro and cons of leasing What differences exist between bank loans and private...

In this episode you'll learn: What is Gyrotonic and Gyrokinesis The gap in the industry Emily saw that gave her the opportunity to stand out in an otherwise saturated Pilates town One of the greatest lessons I have learned from Emily and her journey Why starting small was crucial to Emily as a teacher and in her business  Why it was important for Emily to focus on being a great teacher first When...

In this episode you'll learn: The difference between yelling to the masses and whispering to your ideal client How to design a luxury opt-in! What is a nurtured email sequence (and how I execute it)?