Lise Kuecker
The Business of Boutique Fitness
I'm Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn't have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you'd always have clear, actionable p...
Where to listen?
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Episodes
287: {Best of} The Four Stages Every Studio Must Pass Through: The Freedom Stage, or Stepping Back to Allow the Empire You've Built to Grow {yes, even when you're not there} 15.01.2019 31:58
In this episode you'll learn: • The biggest warning I have for you in this stage • Stick to what your clients truly need and want in this stage • Why you need a day-to-day Operations Manager • What activity you can do here that will grow your clientele quickly • The downfall that can come with mass diversification • Set your business up for sale - even though it's not for sale! Get the Growth Book...
286: {Best of} Meet Raquel Lanting, A Barre Studio Owner Who Turned 3 Emails Into An 8K Day 10.01.2019 44:08
In this episode you'll learn: • Raquel's amazing journey coming to the US to explore fitness and Barre entrepreneurship • How the mindset and discipline needed to be a great dancer overlaps with being an effective instructor • What happened for Raquel to be able to purchase her business and what moving from teacher to entrepreneur has looked like • Why she knew she had to take part in The Client C...
285: {Best of} The Four Stages Every Studio Must Pass Through: The Grow Stage, or Leveraging Team and Offerings to Maximize Your Profits 08.01.2019 37:41
Things you will earn in this episode: • What your role needs to be in this stage and why you have to build just beyond yourself • What I did to shift my focus in this stage to becoming a CEO • How to investigate why things go well and why things don't {and then build a system around it to propel you forward} • What I looked for first when hiring someone • How to build the most powerful type of mar...
284: {Best of} Meet Hannah McDonald and Learn How She's Doubled Her Income {and Tripled Her Clients} in Eight Short Months 03.01.2019 42:25
In this episode you'll learn: • How Hanna was able to identify a large gap in the fitness health industry and open her own studio WHILE working full time • Why a mindset hang up had her thinking she couldn't make her dream of being successful in the fitness world • The biggest breakthrough that told Hanna she can make a long lasting business • The most important lessons Hanna was able to take from...
283: {Best of} The Four Stages Every Studio Must Pass Through: The Build Stage, or Creating Consistent Clients, Profits, and Revenue You Can Rely On, All Year Long 01.01.2019 41:30
In this episode you'll learn: • Why you need to define the difference between urgent and important when managing your tasks in this phase • Why it is important to categorize your tasks using a matrix and identify areas that can be delegated • The top two major parts of your business that people tend to leave off the matrix completely • You need to build in consistent reoccurring revenue – with 90%...
282: {Best of} Meet Alyssa Pfenning, the founder of Embarque Yoga, whose vision for a studio that offers a holistic healing environment is changing the face of Indianapolis yoga 27.12.2018 53:12
In this episode you'll learn: • How Alyssa's side hustle developed into the successful practice it is today • What is "Yoga Therapy" • The difference between a Yoga therapist in a private setting versus one operating from a hospital • How she made the shift into a bigger model • Why Alyssa wanted to create the "one-stop shop" idea • Her tips and strategies when it comes to hiring the right way LIN...
281: {Best of} The Four Stages Every Studio Must Pass Through: The Wonder Stage, Opening {or Reinventing} Your Studio for Max Profitability, and Peace of Mind 25.12.2018 38:48
In this episode you'll learn: What is the "wonder phase" How to get your baseline operation costs right - from the beginning What is a pro forma and how to use it effectively The power of an average client monthly value and how you can use that to calculate a profitable business What to look out for when negotiating real estate Why you should have your sales and marketing systems ready before you...
280: {Best of} Meet Maura Vella of 105F and Learn How She Doubled Her Memberships In Only 6 Months 20.12.2018 45:51
In this episode you'll learn: • How 105F started out as a sought out destination • What Maura has learned about being in a partnership • The biggest difference in running two versus three studios • With having three studio and upwards to 40 staff members, how Maura keeps everyone on the same page • How she tackles team meetings, especially with having three studios that are open as early as 5am un...
279: {Best of} The Carpe Diem Cure: The Only 3 Things You Need to Do Every Single Day To Transform Your Studio 18.12.2018 28:48
In this episode you'll learn: You can't always do it all {learn how to do what NEEDS to be done} Move forward - one day at a time Why communicating with prospects, old clients and staff is vital How recognizing that we are in the relationship business will literally affect your income How I built a community by calling 400 people!
278: {Best of} Meet Katy Katzmann and See Just What Happens 1 Year Into Your Studio's Transformation {Hint: The 25% Revenue Increase is Just the Beginning} 13.12.2018 40:05
In this episode you'll learn: The incredible growth Katy's business has achieved in the last year {and how she's bee able to do it} What mindset shift and realizations she needed to make in order to allow for this growth What happened when she started to do what felt right Why changes can be made in small steps and you don't need a total overhaul all at once How the introductory packages you offer...
277: {Best of} 5 Lessons I've Learned From SoulCycle 11.12.2018 37:30
In this episode you'll learn: What is "SoulCycling" Why you should build a brand - not a business! How to cultivate intense community Tips and strategies for leveraging a waitlist Recommendations for the hiring process {Hire for spirit, then train!} And more! LINKS: https://www.soul-cycle.com/
276: Meet Ashley Turner and Learn How She's Integrating Yoga and Psychology to Transform People's Bodies (and Minds) 06.12.2018 43:23
In this episode you'll learn: Why Ashley was so intrigued with the integration of yoga and psychology and how that led her to where she is today What you can do to educate yourself and expand your presence as a yoga teacher What is the number one tip Ashley can give you to start transforming your life today How we can learn to excel in the mind, body and spirit and then give back in service Wha...
275: Grab My Marketing Toolbox for 2019 {To Steal Back Time and Add Clients} 04.12.2018 24:42
In this episode you'll learn: The marketing shifts and trends we're seeing from our testing and what I believe will be happening in 2019 Our team's process for creating upcoming content to release and why batching and preparation has been key for us Why Instagram Story ads are so effective and the best way to get a quick and easy response from potential clients using Facebook Some very exciting re...
274: Meet Suzanne Davis of Love Yoga and Learn What Steps She Took to See Massive Growth in Revenue and Clientele in a Matter of Months 29.11.2018 20:26
In this episode you'll learn: What led to Suzanne joining The Client Cure Why her mindset upon entering the program was so important The first steps she immediately took when she joined and how she chose which priorities to focus on What this focus has allowed Suzanne and her team to do The way she was able to hire a part-time studio manager and the amazing success she's achieved this year One t...
273: The Top 3 Priorities For Every Owner Structuring Their Studio for 6 and 7-Figure Success with TCC Coach, Myken Daeda 27.11.2018 12:30
In this episode you'll learn: What Myken is seeing from her coaching sessions with studio owners Her top three priorities that studio owners should be focusing on The amazing results that one of her clients has seen following this recommendation Why you shouldn't role things out too quickly {until you do this}
272: 2 Crazies Equals Fabulous: Thanksgiving and Love from the Kueckers 22.11.2018 31:34
In this episode you'll learn: What life is like for our family, with a behind-the-scenes look! How we're all embracing the newest arrival to our family The reasons we love where we live so much, and how we've handled the multiple moves we've made to get here Why this Thanksgiving is so special to us What we're grateful for, including the amazing team and clients we get to work with every single...
270: Meet Natalie Wheeler, Co-Founder of Vasu Studio, and Hear How She's Building a Brand That Compels and a Business That Closes 15.11.2018 31:10
In this episode you'll learn: How Vasu Studios grew a unique business that intertwines Yoga, apothecary and spa while building a community and an open forum for wellness and connection What being fearless and true to you and your brand by revisiting your mission over and over will do for your business What Natalie's business looked like before The Client Cure and how they were able to become mo...
269: The Alpha Phi Effect: How Kindness Can Turn Hard To Please Clients Into Evangelists 13.11.2018 35:20
In this episode you'll learn: Niki Riga's story and how she was able to leave her "yes ways" behind How her experience with sorority recruitment gave her many of the skills she now uses as a studio owner Killing with kindness and the Affi Effect – why these concepts are the corner stones of Flex Fusion The way to work with difficult clients {and be kind even in difficult situations} LINKS: https:/...
268: Meet Jo-Anne Bunbury, Founder of Calgary Pilates Centre, and Learn How She's Banishing Fear and Building Systems For Greater Freedom 08.11.2018 37:01
In this episode you'll learn: • How through natural disasters, recessions and competition JoAnne and her team were able to survive {and thrive} • What lead her to The Client Cure and the hesitations she had before making the leap • The way JoAnne was able to craft time away from her business to invest in the TCC • Strategies and processes that JoAnne has put in to place since starting TCC • And mo...
267: Meet John Marcoux, lecturer on Mindfulness for the Adversarial Mind 06.11.2018 53:50
In this episode you'll learn: How a Hot Yoga class changed the course of John's career What are adversarial traps and cognitive boosters His thoughts on misdirected or chronic pessimism The true meaning of leadership and choice How to use your character and signature strengths to your advantage LINKS: http://105f.com/ https://www.facebook.com/105Fyoga/ https://www.instagram.com/105fhotyoga/ h...
266: Meet Siobhan O'Malley, Owner of CORevolution, and Learn How She is Crafting a Standout Megaformer Studio and Seeing Rapid Success 01.11.2018 27:22
In this episode you'll learn: Siobhan's struggles to become profitable after opening her studio If you trust the process, the change is going to happen… What she implemented from The Client Cure that has brought her the most success for her studio How Siobhan managed having the conversations with her students around price changes The way her team was able to create relationships with new students...
265: Meet Emily Slaneff, Founder of CrushCamp, a New Studio That is Seeing Massive Growth in Year One of Business 30.10.2018 21:57
In this episode you'll learn: How Emily created CrushCamp after not finding anything that aligned with her own values With personalized group training for results based people, CrushCamp is the first studio to utilize the SKILLMILL, a non-motorized version of the treadmill Why she felt she need to invest in The Client Cure and what her experience has looked like in the program The processes and st...
264: Meet Tara Gregorio, Founder of The Present Momma, and Witness Her Transition From Studio Owner to Online Course Creator 25.10.2018 33:29
In this episode you'll learn: How Tara started her career and had the foresight to build her education around her dream job A concept she has recently been introduced to {and I believe strongly in} that has changed everything for her Why conversations about the pelvic floor are so taboo How Tara identifies the signs of a tight pelvic floor {and a weak pelvic floor} The way she was able to make...
263: Words Matter: The Art of Conscious Communication and Money Conversations with Mary Shores 23.10.2018 50:26
In this episode you'll learn: The amazing story of how Mary came to be the youngest person in the country to open a debt collections company {at only 24 years old} How to see the opportunities around you and then have the mindset to accept them Trigger words around debt and how they can affect you Her tips on dealing with customers or clients that owe you money Words that work {and how you can you...
262: Meet Sarah Ashman and Shauna Haider, the Branding and Design Team Behind Studio Grow and See Just How They Made This the Easiest Rebrand Ever 18.10.2018 42:51
In this episode you'll learn: How Sarah is able to create an experience around your brand The ways Shauna and Sarah were able to work seamlessly with the brand package and visual blueprints Sarah was able to provide Why a "brand icon" is important and how it differs from your logo What is the difference between a branded photo shoot and a regular shoot and what type of budget to expect to spend T...
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