The Business of Boutique Fitness

In this episode you'll learn: • How to end your session or group workout using a "cool down method" • Why you'll want to end on a high note with a mantra, outro, or information- based statement • Clients love seeing employees supporting each other {what this means for you} • To not promote your other classes at other studios • What exit music to use and how you can say good bye to your clients the...

In this episode you'll learn: • What clients need to know about the workout, drill or movement patterns that allows them to enter a flow state • The three different types of ways your clients learn, and best practices for serving them • The importance of investing in a proper mic system for your classes {and how it really elevates your class in so many ways!} • Why keeping your clients engaged is...

In this episode you'll learn: • Why the client experience is everything when it comes to the future of boutique fitness {and it starts before they even walk in the door to your studio} • That high energy music the whole time isn't better, and other considers with the music you play during class • The reason that reconnected with your why before each class is important {and ways to do it} • How to...

In this episode you'll learn: • How Barry and Shay each got their starts, very differently, in the world of fitness • Why both needed to take a leap of faith to get to where they are today • How Barry became a master trainer and the unique opportunities he's had around the world • The strengths and unique perspective that Shay brings to the business • Why education and the client experience is goi...

In this episode you'll learn: • What led Christie to start and operate her own Pilates studio in Dublin, Ireland • How the market has changed in Dublin and the ways that this impacted her business • What is Ballet-lates and what the method offers her clients • What the structure of Christie's studio looks and the lessons she's learned in her market • Christie's experience with TCC and the ways the...

In this episode you'll learn: • What initially drew Katie to The Client Cure • Competition was hard for Katie at first, but how she now sees competition in a whole new light • The way she completely changed her self-worth by learning how to properly position her pricing • What Katie dealt with when she needed to rebrand her company • How building relationships the right way improved her customer i...

In this episode you'll learn: • What Rachel has she learned so far in her journey as a new franchisee owner • The way she was able to massively increase her conversion rate during the first few weeks of TCC • Why implementing a plan to increase her social media activity was exactly what Rachel needed • How Rachel started putting more focus on retaining clients • What you can do to save $20,000 in...

In this episode you'll learn: • The biggest pitfall or gap found in most small boutique studios websites • How to start profiling your ideal customer and then using that information in all your marketing efforts • The impact that "overdoing" your website has on your potential clients • Changes that you can make to your website today that will dramatically improve its effectiveness • Why mobile "fi...

In this episode you'll learn: • What the Yoga Blessings Fund is all aobut and how Adeline Yoga gives back • How and why Heather created Adeline Yoga to flourish in the social justice field • The way that changing her pricing structure really helped fuel the social justice work Adeline Yoga has been able to • How creating the right culture in your studio can really elevate your business • That tran...

In this episode you'll learn: • What to keep in mind if you're setting up a referral system {and why you need to be using referrals in your business} • What to say to "plant the seed" for referrals from new members • How to create a really effective membership referral program • The "one month referral" contest and other strategies on what to use to incentivize your customers • What to do with the...

In this episode you'll learn: • Chris's intriguing background and journey, and how he ended up where he is today • The philosophies he's used that's worked for him {in both business and life in general} • What led to a major transformation in his life in November 2016 and the lessons he learned from this experience • How Chris learned that riches are more than just money or "things" • The way he a...

In this episode you'll learn: • Some of the stories that studio owners are telling themselves about their time management • Why time management is all about organization – and you can't plan or schedule the unexpected! • The steps to take to being organizing your schedule {plus the questions you need to ask yourself in order to do it} • Best practices for eliminating distractions and an example of...

In this episode you'll learn: • A recap of the 4 essential elements of success • Why you can't afford not to plan • What you can do right now to set yourself up for success • The key things that need to be aligned for your marketing plan to be effective • What your 90-day plan should look like and a step-by-step process for following it • A simple way to know if you're working towards your goal of...

In this episode you'll learn: • What identifying a BIG goal for your year will do for your business • Who your ideal client really is and how to talk directly to that person • What providing a judgment-free brainstorming sessions looks like and how it will transform your business • What is a marketing plan and what it needs to be effective • A goal without a plan is just a wish! LINKS: http://www....

In this episode you'll learn: • Why our first Studio Grow live client event was such an amazing experience for everyone involved • A recap of the event and some of the key topics that were covered by the coaches and presenters • The one single change that many of the attendees credited for the biggest impact in their businesses • Myken's big takeaway and why she's so excited for next year's event...

In this episode you'll learn: • How to start building relationships personally in the community • The ways Christine utilized flyers and word of mouth in her pre-sales strategies • What the client journey through wellness consultations looks like • What to do to automate the "personal touches" that can make all the difference in your business • Why a membership mindset shift is so crucial to both...

In this episode you'll learn: • The story of how Amber and Bradi started their business and have gotten to where they are today • How they were able to find their niche – and just go with it! • What they do to create community and culture and the challenges they face as an independent studio • Why they say that moving to a membership model changed everything for them • The way they sell without be...

In this episode you'll learn: • What are the types of brain waves that exist and what Muse is actually tracking • What happens when you use the Muse and move into a mediation? • How Muse can be a mirror into your mind • Using Muse at home {and at the studio} • Why you are not your thoughts • What surrounding yourself with your champions will do for your life and business LINKS: http://www.theclien...

In this episode you'll learn: • Jacob introduces the last two systems for learning the psychology of behavior modification • The habit cycle and changing the way we perceive things • Why working on your behaviors before stepping foot in the studio is critical to do • Ways to add new behaviors and eliminate the old ones • How momentum and motivation work in tandem in the process of behavior modific...

In this episode you'll learn: • How Jacob initially became interested in the science of behaviour • NLP training and how Jacob uses it in his business to be able to speak and communicate • That motivation is made of pain and pleasure • How to start identifying the difference between a routine and a habit • What is really happening on a cellular level • A routine is made up of four systems, and wha...

In this episode you'll learn: • The best approach for responding to a negative review • How to be the business owner people want to engage with {over and over} • Tips on removing a review on Yelp, Google and Facebook • Why your response has power • Ways to give your clients the opportunity to take care of your business LINKS: http://www.theclientcure.net   http://studiogrow.co/ads2019  

In this episode you'll learn: • What led me to starting a small consulting business • Why we decided that my business needed a shift • How our business intentions resulted in the naming of our business • Why it took a year to launch new branding and website • How I'm really look forwarding to meeting my staff in the upcoming weeks! LINKS: http://www.theclientcure.net http://studiogrow.co/ads2019  

In this episode you'll learn: • The story behind how Maggie named her studio and what led her on her entrepreneurial journey • How yoga got her through a very tough time in her personal life • Why she says that yoga is about the mental as much as the physical aspect • A breakdown of Maggie's clientele and the unique offerings she provides to her clients • The toughest part about transitioning from...

In this episode you'll learn: • The influence my mother had on me as an entrepreneur, and something she told me that I have never forgotten • How I learned to really start to trust people • What KPIs and metrics are {and why you need to know them} • The ways I maintain a positive mindset momentum, even in the face of significant health challenges LINKS: http://www.theclientcure.net http://studiogr...

In this episode you'll learn: • Why you need to stop "DIY'ing" and take yourself to a place of growth • Sales and revenue is Number 1 • How to be direct about your expectations and struggles with your employees • Ways to be a good leader, and the reasons you should never stop seeking out mentors LINKS: http://www.theclientcure.net http://studiogrow.co/ads2019 Book Mentioned: Business Brilliant by...