The Business of Boutique Fitness

In this episode you'll learn: • What made Angie decide to focus on athletic training and how she got the confidence to succeed in her chosen field • How a burnout led to her next business endeavour • The role that mindset and the mental game has played in the development of her career • How significant health issues have impacted Angie both physically and mentally {but not stopped her from buildin...

In this episode you'll learn: • How seasons of turmoil led to incredible opportunities for Misty • The reasons she know she wanted to open more than one studio {and how that model has changed over the years when it comes to hiring} • Her biggest challenges with opening her second studio • How a work relationship changed Misty's mindset and moved her business forward LINKS: http://www.theclientcure...

In this episode you'll learn: • How an interest in fitness turned into Annie dedicating all of herself and her business to changing lives of her clients • The way her niche and area of focus came to be • Why you need to recognize the power in your failures • The reasons Annie chose to go against the group model • How she markets herself and why her referral program is • Annie's tips and strategies...

In this episode you'll learn: • What has allowed Valerie to get her business to a point where she can leave for 4 weeks {and not have it suffer} • How she turned her business dreams into a reality • The ways Valerie is able to make it work with multiple business partners • How she developed their systems and processes, going from "reactive" to "active" mode • What charging people correctly and not...

In this episode you'll learn: • How I know that perfectionism doesn't exist and what we should be focusing on instead • What these "mistakes" have taught us and allowed our businesses to do • What can happen when you enter into an agreement with the wrong landlord and some warning signs to look for • Why successfully negotiating a lease is one of the most crucial steps in getting your business off...

In this episode you'll learn: • What narrowing down to a very specific market will do for your business • Why many of us often resist doing this • Some trends and niches we notice that are building extremely successful businesses • Ways to market to your niche and the power of Google AdWords LINKS: http://www.theclientcure.net http://studiogrow.co/ads2019 http://www.lisekuecker.com/uncategorized/e...

In this episode you'll learn: • How Jacob got started on his amazing journey in fitness and business and his transition out of a teaching career to get there • The way he incorporates goal-based challenges to get results like no one else for his clients • What he's realized about his clients' motivation and how he's seen his clientele change over time • The significant role of practice and repetit...

In this episode you'll learn: • How Brooke built her very first studio • Why she supports her trainers on their path to find their own unique set of skills • The reason Brooke made the decision to sell her thriving business and how she planned that exit strategy • What made her decide to branch out from just Pilates • The benefits of hiring instructors that will build community • What Brooke says...

In this episode you'll learn: • How Tammar and Tali met and set out to create "The Cheers of Fitness Studios" {while both holding full-time jobs} • The factors they believe have contributed to their amazing success • What their customers experience when walking through their doors and how they are able to continually infuse creative fun into the business • The biggest lessons they learned from sta...

In this episode you'll learn: • How Deborah began supporting her students' journeys through yoga • The way she was able to identify and prioritize what was going to "turn the ship" for her business • What she did to navigate the growing pains that inevitably come with change • Tips for introducing a membership structure and why it's such a great tool for a business like Deborah's LINKS: http://www...

In this episode you'll learn: • How to approach the follow-up sequence and what Maura was most surprised about when she first started doing this • The key mistakes that business owners are making when it comes to signing up new members • When to ask for the sale {and how to set it up} • Why seeing more people in your classes doesn't mean your business is doing better • The reason we need to set an...

In this episode you'll learn: • Which audience you should start targeting and how to do it the right way • What the trial funnel is and why we feel it's necessary to use it • When to offer a discount funnel and the opportunity this type of strategy provides • How a challenge can be used effectively for both you and your clients • The different ways to advertise your funnel • Email marketing strate...

In this episode you'll learn: • What to research first before offering your online training • Why doing the post-production tasks yourself isn't recommended • How to determine the pricing for your new product • Ways to "build the runway" before you launch and the very first thing to do • Something you can do to get real feedback on your product and to optimize it before the cart opens • Which ad c...

In this episode you'll learn: • Where Dan sees the future of marketing going, and more specifically, it's future in the fitness industry • Why ranking your customers is critical • The importance of social proof and how Dan handles negative reviews • The value of the personal touch and how that aligns with the future of this industry • Ways to capturing the data you need and then utilize your data...

In this episode you'll learn: • The biggest benefits for using online teaching training as a component of your overall business • What to remember if you're concerned with the competition stealing your material and intellectual property • Why "launching with less" is a great rule to follow for a membership site • The importance of a first impression… • What to do to start adding livestreaming into...

In this episode you'll learn: • How Emma and Peerfit build relationships with their local corporate markets • The way that their network is growing organically • What they've done to work with MINDBODY and to have a seamless booking system for the end users • How Peerfit handles the onboarding of end users for their clients' special events and activities in their local communities LINKS: http://ww...

In this episode you'll learn: • What exciting opportunities exist now for online course creators in the digital marketplace • How teachers can harness the power of video to expand their influence • Why it's never been easier to start building an online following to grow your business • When is the right time to offer your products and services online • Ways you can use online courses to attract po...

In this episode you'll learn: • How Jatrine found her path to fitness and then built a successful business in the niche • What she offers her clients at her studio and why she focuses on these offerings • Jatrine's studio transformed since working with Erin and the TCC process • That your sales can be made through your passion and advocacy • Giving back 101! LINKS: http://www.theclientcure.net htt...

In this episode you'll learn: • Why you deserve to make money! • That your staff and clients really do want you to be successful • How to stop making business decisions based on what your competition is doing LINKS: http://www.theclientcure.net http://studiogrow.co/ads2019  

In this episode you'll learn: How Gracie set herself apart by focusing on the modalities she knows best  What led her to join TCC and how it aligned with her, her goals and what she wanted for her studio Keys to onboarding new clients and building rapport  The switch to a membership model and how that affected Gracie's business and clients Focus on you and your business and not this… Her new goals...

In this episode you'll learn: • What it really means to be a leader in your industry • Why Jessica chose to work in the industry and get as much experience as she could • How to taking the time to build your reputation • Tips for investing in your staff and empowering them to be their best • How Jessica has managed the vast changes in the industry • The reasons to staying true to your passion and...

In this episode you'll learn: • Over 250 exercises that you can try today • Why building the fundamentals step-by-step is so essential before adding weight to your movements • The timeline to progress through for the movement system • And more! LINKS: http://www.theclientcure.net http://studiogrow.co/ads2019 https://www.jacobandreaetraining.com/  https://www.facebook.com/jandfitnesscommunity  http...

In this episode you'll learn: • The seven fundamental movements and why each are so important • How children learning to move properly seems to have gone by the wayside in the education system • Learning techniques and ways to externalize the cue {plus why this is so effective} • Building the fundamentals, step-by-step… LINKS: http://www.theclientcure.net http://studiogrow.co/ads2019 https://www.j...

In this episode you'll learn: • How Chesley's personal relationships and upbringing allowed him to see community in a completely different way • The key to any idea is being comfortable with selling it - and failing at it • The way he built his business model around local community that continues long after the camp has finished • Why Chesley sees the power in choice and builds his model around th...

In this episode you'll learn: • What made Lauren decide to focus on work with movement, and specifically with mothers • How her vision of Meraki Mama Collective came to her and the way it's evolved since opening • Her recurring revenue model and the ways it's allowed her to create a community in her studio • Lauren's tips and strategies for developing her branding • What's next for her and how The...