The Business of Boutique Fitness

In this episode you'll learn: • A little bit about Erin and how she started her own business • What can happen when you know your profit margins and total gross revenue • Why understanding what services are the most profitable is necessary • Your studio peak hours of profitability matters! • Why you won't want to expand until you've maxed your studio's capacity • How to create a profitable studio...

In this episode you'll learn: • How Pilates Anytime has made my life easier • The story of how Kristi got into Pilates many years ago • Why she started online with YouTube and how she realized she was the right person to be making these videos • The story of her first launch of 20 videos and why they resonated so much with other teachers • The way Kristi found teachers before social media was popu...

In this episode you'll learn: • What's really possible for your studio when it comes to revenue • That hitting the 7-figure mark will look different for each studio • How I calculate retention and conversion rates and why these number matter so much • Case studies of clients we work with, including actual numbers • An example of why the business model matters • Strategies for employee compensation...

In this episode you'll learn : • How to make time to do the things that need to be done to move forward • Ways to build the foundation for a good relationship • The transition of memberships • How to use delegation, teams and systems to avoid the burnout • When you should be testing, pivoting and trying something different LINKS: https://barreatcdr.com/  

In this episode you'll learn: • A cutting edge concept, and brand, that is revolutionizing the fitness industry worldwide • How they have positioned themselves to succeed in all markets, regardless of location or size • The ways they are creating only exceptional workouts and experiences for their customers and a breakdown of their signature challenge • What focusing on your clients' results can d...

In this episode you'll learn: • How Vasu Studios grew a unique business that intertwines Yoga, apothecary and spa while building a community and an open forum for wellness and connection • What being fearless and true to you and your brand by revisiting your mission over and over will do for your business • What Natalie's business looked like before The Client Cure and how they were able to become...

In this episode you'll learn: • Siobhan's struggles to become profitable after opening her studio • If you trust the process, the change is going to happen… • What she implemented from The Client Cure that has brought her the most success for her studio • How Siobhan managed having the conversations with her students around price changes • The way her team was able to create relationships with new...

In this episode you'll learn: • How Sarah is able to create an experience around your brand • The ways Shauna and Sarah were able to work seamlessly with the brand package and visual blueprints Sarah was able to provide • Why a "brand icon" is important and how it differs from your logo • What is the difference between a branded photo shoot and a regular shoot and what type of budget to expect to...

In this episode you'll learn: • How Emily created CrushCamp after not finding anything that aligned with her own values • With personalized group training for results based people, CrushCamp is the first studio to utilize the SKILLMILL, a non-motorized version of the treadmill • Why she felt she need to invest in The Client Cure and what her experience has looked like in the program • The processe...

In this episode you'll learn: • How Tara started her career and had the foresight to build her education around her dream job • A concept she has recently been introduced to {and I believe strongly in} that has changed everything for her • Why conversations about the pelvic floor are so taboo • How Tara identifies the signs of a tight pelvic floor {and a weak pelvic floor} • The way she was able t...

In this episode you'll learn: • How I break down the elements of a rebrand • The one hard and fast rule in website etiquette • Why hiring the right people will get you going in the right direction • Just how important is a website… • Tips on how to get started {depending on your level of anticipated business} • It's all about the photos! • My thoughts on hiring a copywriter, and how to choose one...

In this episode you'll learn: • How a Hot Yoga class changed the course of John's career • What are adversarial traps and cognitive boosters • His thoughts on misdirected or chronic pessimism • The true meaning of leadership and choice • How to use your character and signature strengths to your advantage LINKS: http://105f.com/ https://www.facebook.com/105Fyoga/ https://www.instagram.com/105fhotyo...

In this episode you'll learn: • The amazing story of how Mary came to be the youngest person in the country to open a debt collections company {at only 24 years old} • How to see the opportunities around you and then have the mindset to accept them • Trigger words around debt and how they can affect you • Her tips on dealing with customers or clients that owe you money • Words that work {and how y...

In this episode you'll learn: • How to effectively build a job description around weekly tasks • The struggles of making big changes in your business and how to combat those feelings of losing control • What to do to determine where your time is best spent {whether in time, money or effort} and why this is so important to know • How to break down hourly rates, bonus plans and commissions for your...

In this episode you'll learn: • The urgent/important matrix, and why you need to being honest about where your tasks lay • That not everything that is important is urgent… • The reasons why focusing on staff management and training needs to be a priority • How to begin identifying where your time is best spent {and delegate the rest}

In this episode you'll learn: • The common business objections around money and how they are holding you and your business back • The story we tell ourselves about not having the money to invest into our businesses • You have the potential {seek advice from an expert} • What are the stories we tell ourselves about raising your prices and how to combat those thoughts • Starting your business with d...

In this episode you'll learn: • How to Identify whether it is personality or morality issue • The way that I learned that some people don't "grow out" of being mean • What to do to when the mean girl is in a peer situation • Tips for addressing a team member who falls into the "mean girl category" • My thoughts on when you have mean girls clients LINKS & RESOURCES: https://ianmorgancron.com/ Bossy...

In this episode you'll learn: • What led Katie to the idea of Studio Go, and how it was really built out of necessity • The ways that her metrics have shifted since having a specialized software • How this software has affected Katie's employees since being implemented • What to do to start effectively identifying the needs of your clients {and whether to upgrade or downgrade in a client-first app...

In this episode you'll learn: • The love story behind the creation of Studio Go • How Studio Go changes everything when it comes to pulling reports • What software they were able to build and create way more than they ever expected • How Studio Go is a true CRM that also allows room for an employee management platform • Retail is largely overlooked, but by using Studio Go you can build targeted pr...

In this episode you'll learn: • Shira's amazing story and unique journey into fitness industry • How she fell in love with kickboxing, overcame her own struggles and became an instructor • What to do to balance your love for fitness with being a business owner • What Shira learned about building out her business and taking the leap to grow • How TCC guided Shira with the processes she needed to gr...

In this episode you'll learn: • The most common issues studio owners are having when it comes time to hire a manager • Why the job posting is so important, and the crucial things that absolutely need to be in it • When is the best time to recruit {and what Cherise always does when looking to hire} • What happens when you hire out of desperation… • Where to find the best candidates for your next ma...

In this episode you'll learn: • What motivated Erin to record this episode {and why this is a vulnerable topic for her to talk about} • The biggest mistake she sees when studio owners hire a new person and what happens when they hold on to the wrong employee for too long • Why you need to allow enough time for training {and then set realistic expectations} • No employee is perfect – allow for mist...

In this episode you'll learn: • All about Cherise's diverse work experience that took her around the world • Why she pivoted from her career in eduction to tap into the fitness industry • What Cherise has done to train, hire and lead other trainers in her studio • What is was like for her to join the Studio Grow team • How to identify a "business snapshot" {and then identify any pain points} • Why...

In this episode you'll learn: • How Kristel realized the way foods influence our bodies from a young age, and then used this knowledge to help her husband Michael • Their journey to start the company and why online sales were key at the beginning • The reason that social impact means so much to Kristel and Michael, and when it became a big part of their company's mission • The way they ensure that...

In this episode you'll learn: • How Ali got her start in business and the ways that she navigated being one of the early pioneers of digital marketing • Why more than one method of marketing is so critical for your success • The reasons that Ali says we shouldn't lose faith in the "old school" ways of marketing and customer service • How to begin finding your genius and your gift, and then what to...