The Business of Boutique Fitness

In this episode you'll learn: • How I discovered BASI and why Rael says it is much different than any other certification available • The way that Pilates became a "meeting ground" for Rael and the professionals he was working with • What role diversity plays in BASI today, and why he says it's not a "one size fits all" type of method • How Rael uses the block system and the reasons that you need...

In this episode you'll learn: • Ways that clients and customers have been far more supportive and understanding during these times • Why having recurring revenue is such a game changer, and will continue to be for businesses going forward • Success stories of clients who are getting more people to sign up right now • The reframe people will be making to prioritize their health even more now • Why...

In this episode you'll learn: • Dominique's journey into the world of fitness and wellness, and how she originally became aware of Pilates • The way that her own studio has evolved organically – plus why I think it's a such a good strategy to do it this way • Why Dominique prefers doing private training versus group training • The pros and cons she's encountered with offering teacher training • Ex...

In this episode you'll learn: • The real reasons why you aren't paying yourself • Whether or not you are paying your instructors an above-average rate • A breakdown of my 30/30/30 profit roll • How to start evaluating your instructors based on the client experience • Ways to renegotiate with open financials • The misconstrued belief of your worth LINKS: https://www.instagram.com/studiogrowco  

In this episode you'll learn: • How to use your passion (and start where you are) • The way that Sunni got introduced to the reformer, even though she wasn't originally classically trained • The value that Sunni discovered from Going More Joe • Using content creation as a creative outlet • How technology has changed Pilates, especially as a community LINKS: https://www.instagram.com/studiogrowco/...

In this episode you'll learn: • Why I say that I am a people pleaser… • How social media has brought a lot of gain (and pain) into my life and business • The three questions I have started asking myself lately • The mantra I practice every day to help combat these feelings to be a better leader LINKS: https://www.instagram.com/studiogrowco  

In this episode you'll learn: • Benjamin's background and the way he found Pilates for the first time • Why he decided to become a teacher, plus the main differences he has noticed between apprenticeship and formal teacher training • Where Benjamin got the idea for March Matness (and why he says it was originally a "fluke") • How March Matness has evolved over the years, the opportunities it has l...

In this episode you'll learn: • The top three numbers that are disconnected in your business • What mantra I follow to be in control of my business • Where to start in owning the role of the CFO in your business • Why identifying your expenses is key • My thoughts on replacing or renegotiating services • Some homework I have for you… LINKS: https://www.instagram.com/studiogrowco https://www.upwork...

In this episode you'll learn: • How having the right mindset makes all the difference in your success • That knowing the value of your product and being confident in it will get you the sale • What is the third level of listening to potential clients, and how it help identify what they are truly looking for • How to ask potential clients to not only commit to themselves, but to your studio (and no...

In this episode you'll learn: • What a year of beta tests looked like, and how I rolled it out to various locations • The remarkable returns our first five studios were able to produce • The second stage of beta testing and the goals we have set for it • A special challenge I have for you!
 LINKS: https://www.instagram.com/studiogrowco  

In this episode you'll learn: • What initially drew Katie to The Client Cure • Competition was hard for Katie at first, but how she now sees competition in a whole new light • The way she completely changed her self-worth by learning how to properly position her pricing • What Katie dealt with when she needed to rebrand her company • How building relationships the right way improved her customer i...

In this episode you'll learn: • How (and why) my introductory offer continues to change even now in 2020 • What I feel is the ideal introductory offer to use, and the 4 rules to go by when creating one • What to focus on to make your offer "sticky" (and what exactly this means!) • How a standardized offer will provide clarity to your members • Why it needs to be scheduled • The 5 introductory pack...

In this episode you'll learn: • How Sharon handles her consultations with clients and how this serves her clients and allows her studio to be successful at the same time • What she does to enable her to turn her visitors into long-term clients (with a 99% conversion rate!) • The way Sharon created a demand for her consultations, and why she believes in having a clear vision of your avatar is cruci...

In this episode you'll learn: • How I changed my perspective and the way I look at referrals • Two different referral offers I usually have in place in my business • Why financials are NOT the driving factor of a business • The benefits of taking the time to build rapport, being direct and presenting the statistics (as well as having an effective onboard clients support system) • And more! LINKS:...

In this episode you'll learn: • What the yoga and boutique fitness industry in Finland looks like now and how it's changed since Paula started • What brought Paula to San Francisco years ago for yoga training and how this experience helped give her the tools to be good teacher • The challenges she faced in opening her studio and finding qualified teachers to work with her • Paula's ultimate vision...

In this episode you'll learn: • How I realized I really needed to grow the team as I head into my third decade of business • The development of Studio Grow and what we saw was missing in the consulting space of our industry • The biggest lessons we've learnt as we headed into 2020, including how we're taking people on a marketing journey to get optimal results • That digital marketing remains impo...

In this episode you'll learn: • Why in the past I've felt like financials have been my "nemesis" • The single most important report to have and what I'm looking for on it • The Pro Forma and what this report allows us to see and do • How regularly reviewing your payroll will benefit your business • A monthly practice we do that will save you tons of time and headaches come tax time LINKS: https://...

In this episode you'll learn: • How Nathania structures her email pitches to be featured in so many publications • Why strategy plus luck, consistency and follow through will equal free advertising • What it was like taking over a studio that held a lot of history and was owned by someone else for many years • What were three sticking points that Nathania didn't anticipate and how she was able to...

In this episode you'll learn: • What led to Suzanne joining The Client Cure • Why her mindset upon entering the program was so important • The first steps she immediately took when she joined and how she chose which priorities to focus on • What this focus has allowed Suzanne and her team to do • The way she was able to hire a part-time studio manager and the amazing success she's achieved this ye...

In this episode you'll learn: • The marketing shifts and trends we're seeing from our testing and what I believe will be happening in 2019 • Our team's process for creating upcoming content to release and why batching and preparation has been key for us • Why Instagram Story ads are so effective and the best way to get a quick and easy response from potential clients using Facebook • Some very exc...

In this episode you'll learn: • Niki Riga's story and how she was able to leave her "yes ways" behind • How her experience with sorority recruitment gave her many of the skills she now uses as a studio owner • Killing with kindness and the Affi Effect – why these concepts are the corner stones of Flex Fusion • The way to work with difficult clients {and be kind even in difficult situations} LINKS:...

In this episode you'll learn: • How through natural disasters, recessions and competition JoAnne and her team were able to survive {and thrive} • What lead her to The Client Cure and the hesitations she had before making the leap • The way JoAnne was able to craft time away from her business to invest in the TCC • Strategies and processes that JoAnne has put in to place since starting TCC • And mo...

In this episode you'll learn: • The strategy behind successful Instagram marketing and Instagram "hot spots" • How developing your voice will develop your brand • The difference between paid and organic advertising on Instagram and Christy's take on what the future might hold • How and why you should utilize white space in your feed • The difference between business versus personal Instagram accou...

In this episode you'll learn: • What led Jenny to becoming a studio owner and purchasing an already active studio • How she was able to make slow significant changes to the studio, without it being a shock to current clients • Her tips for moving into a leadership role and navigating relationships • How Jenny rebranded, and what "Poser" means to her • Don't give it away for free…
 • Jenny talks ab...

In this episode you'll learn: • What led to Erin and her business partner Julie forming their business in 2012 • How they choose their speciality and the challenges they face in that field • Why they decided to expand and open a second location and what it's looked like building a team to support them in this • Their process for finding the right location in a super-hot real estate market • How th...