The Business of Boutique Fitness

In this episode, you will learn: • The one thing that Peloton focused on compared to their competitors that made all the difference • Why their non-traditional real estate strategy has been so effective • How they meet their clients at home by using the right platform to engage them • What Peloton's standardized professional experience and referral strategy looks like • Why understanding the diffe...

In this episode, you will learn: • What's next for Jared and his business, post-pandemic • The ways he's prioritizing self-care during these times • How he thinks we will emerge as an industry {plus his views on the future of digital and in-person services} • The results that his clients are looking for the most right now • His biggest concern for the industry, but why he's so excited for what's t...

In this episode, you will learn: • What Jared's business model looks like {and why I love it so much} • His inspiration for starting a "better way" to do things in the industry 10 years ago • Jared's transition from the role of trainer to CEO, the challenges he faced and the adjustments required from him along the way • What his role in the business looks like now, who's in his space and the peopl...

In this episode, you will learn: • All about the CYB concept • Why Stephanie has been focusing on "on-demand" instead of live videos in the digital side of her business • The different factors that she says can't be overlooked when it comes to live classes • How to introduce retail products, and then plan a strategy for offering them to your clientele • Where she sees CYB for the next 10 years LIN...

In this episode, you will learn: • The role that Stephanie's husband's business, Akismet, has played in studios • Why she strongly believes that you need multiple revenue streams in your business • The reasons it is better to hire full-time employees versus independent contractors • How Stephanie translated her corporate experience into running her own business • The way she finds a balance betwee...

In this episode, you will learn: • About Stephanie's journey on transitioning from a very successful corporate position to starting her own business • What she feels is the #1 skill to have if you want a successful studio • Why she waited so long to start her own business • What building her dream now looks like! LINKS: https://www.cybstudios.com/ https://www.instagram.com/cybstudios/ https://www....

In this episode, you will learn: • The response Jennifer was able to witness as studios are reopening • What the future public response to studios reopening could potentially be across the board • Advice for people who are still considering opening a franchise at this time • What her and her studios have mostly been focusing on during closure time LINKS: https://physique57.com/ https://www.instagr...

In this episode, you will learn: • Jennifer's amazing licensing & franchising journey • Some tips on how to best expand internationally • How she pivoted during COVID-19 and proceeded with new franchise opening amidst the pandemic • Tips on how to navigate the pandemic {whether you are a new studio or an existing studio} LINKS: https://physique57.com/ https://www.instagram.com/Physique57/ https://...

In this episode you'll learn: • How Jennifer discovered barre and the events that led her to open her own studio • How her business goals and areas of focus evolved as she went from a strictly brick and mortar business to a more digital business • How she balanced life and found alignment despite having to manage several areas of her business at the same time • Important key differences between ma...

In this episode you'll learn: • What to consider about operating in this new reality and seizing the opportunity to make changes • How to effectively utilize relationships with your brand representatives • Tips for inventory management and software • Merchandise and display best practices • Sales goals and incentivizing your staff to reach goals • Top sales KPI's to focus on post-pandemic LINKS: h...

In this episode you'll learn: • What Thirty Three Threads is all about, and the brands they have that you probably are already familiar with • Why retail is such an important profit driver for studios {especially long-term, post-Covid} • Some of the most common misconceptions studio owners have around retail • What to consider before bringing a retail brand into your studio to sell • Pricing consi...

In this episode you'll learn: • That anxiety is normal • What healthy anxiety for studio owners looks like • How people will walk back through your doors again • What we can do to manage our response to uncertainty {while taking care of ourself and supporting each other} LINKS: https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com...

In this episode you'll learn: • Aesha's backstory and what she says she has wanted to change from a very young age • A major turning point in her life when she decided "enough is enough" • How she got into her work with images, and why they are so powerful {and needed} today • What shocked Aesha most about who her work speaks to • The ways she is empowering others during these difficult times – an...

In this episode you'll learn: • How Pam and Chris's business journey began, and what led to the founding of Align Brooklyn • A breakdown of the amazing services that they provide, including their "yoga wall" • What they are considering as they look at scaling in the future • The way that they onboard new instructors, plus the expectations they have in their facility • The impact that the pandemic...

In this episode you'll learn: • How Jatrine found her path to fitness and then built a successful business in the niche • What she offers her clients at her studio and why she focuses on these offerings • Jatrine's studio transformed since working with Erin and the TCC process • That your sales can be made through your passion and advocacy • Giving back 101! LINKS: https://www.jamakinmedance.com/c...

In this episode you'll learn: • How seasons of turmoil led to incredible opportunities for Misty • The reasons she know she wanted to open more than one studio {and how that model has changed over the years when it comes to hiring} • Her biggest challenges with opening her second studio • How a work relationship changed Misty's mindset and moved her business forward LINKS: http://www.dragonflypila...

In this episode you'll learn: • What we'd like to see as the world re-opens for business • The major hole in the market that we wanted to address by creating the Boutique Fitness Coalition • Why starting local is your best chance of getting open {and what this means} • How you can leverage local media and state legislators in your efforts to re-open • The 3 things to focus on and what really diffe...

In this episode you'll learn: • What Rick has been seeing lately during this exciting (and terrifying) times for the industry • Where he sees things 5 years from now • How to maximize the effectiveness of a digital studio during these times, and moving forward • Rick's thoughts on the important relationships between employers, insurance companies and governments • The huge opportunities that exist...

In this episode you'll learn: • Why the next few months, and reopening the best way possible, is so critical • What all business owners should be aiming for when reopening • The health, sanitation and spatial protocols to be aware of • Additional team and client protocols to consider • How you can get a copy of our reopening guide to help you in this process LINKS: Get your copy of the manual (for...

In this episode you'll learn: • Which audience you should start targeting and how to do it the right way • What the trial funnel is and why we feel it's necessary to use it • When to offer a discount funnel and the opportunity this type of strategy provides • How a challenge can be used effectively for both you and your clients • The different ways to advertise your funnel • Email marketing strate...

In this episode you'll learn: • What to research first before offering your online training • Why doing the post-production tasks yourself isn't recommended • How to determine the pricing for your new product • Ways to "build the runway" before you launch and the very first thing to do • Something you can do to get real feedback on your product and to optimize it before the cart opens • Which ad c...

In this episode you'll learn: • The biggest benefits for using online teaching training as a component of your overall business • What to remember if you're concerned with the competition stealing your material and intellectual property • Why "launching with less" is a great rule to follow for a membership site • The importance of a first impression… • What to do to start adding livestreaming into...

In this episode you'll learn: What exciting opportunities exist now for online course creators in the digital marketplace How teachers can harness the power of video to expand their influence  Why it's never been easier to start building an online following to grow your business When is the right time to offer your products and services online Ways you can use online courses to attract potential f...

In this episode you'll learn: • An introduction to the Boutique Fitness Coalition, and the 3 main things it will be doing for people in the industry • An overview of the stimulus bills that have been announced in the United States • The major questions we have been asked recently by clients • How we're navigating this process • The way to approach working with your bank and landlord • Why we belie...

In this episode you'll learn: • About Rick's journey of innovation and how he came full circle to the model he does best • A birds-eye view of his team and how they operate • His thoughts on using employees or independent contractors • What he feels is key to getting people on the right track for their goals • The way that Rick was able to identify a demographic that needs to be served well in the...