The Business of Boutique Fitness

In this episode, you will learn: • The process Jacey and Danielle used to plan and introduce the digital component of their business to clients • Why they chose to build their own app {and how they did it} • Their strategies for creating a cohesive experience with in-studio clients, those who use the app and those who livestream • The importance of maintaining a strong human connection when using...

In this episode, you will learn: • How Jacey and Danielle met and then formed their unique concept of Jane DO • The challenges they faced opening their locations, and why they said these hurdles actually benefited them in the end • The reasons they prefer to be self-funded through hard work and determination • The way they structure the customer experience at Jane DO • What their mindset has been...

In this episode, you will learn: • Muneeza's thoughts on how viruses are linked to the health issues people experience • What virus category that tends to hurt us the most and the way that stress affects the body • Her advice to movement practitioners when it comes to intensity of exercise • Why women often have more energy-related problems than men do • The important link between our health and a...

In this episode, you will learn: • Muneeza's health journey and what led her to discover what she considers to be her biggest gift • Who the Medical Medium is and the role that he played in her healing • The moment Muneeza reached "rock bottom" and decided to take her health into her own hands • What to know about chronic fatigue and its potential causes • How the liver facilitates overall good he...

In this episode, you will learn: • The importance of making small changes that you can measure, and why we recommend using a rolling 13-month attrition rate versus a monthly one • What numbers Danielle focuses on while doing planning with her clients • A key metric to watch to get a clear impact of how new member offers are really impacting your business • Why raising your prices is likely easier...

In this episode, you will learn: • Why accounting and bookkeeping should be one of the very first things a business outsources • What are the most important Key Performance Indicators (KPIs) to consider for a business • Why I look at 13 months, instead of 12, for our yearly KPIs • How to be analyzing your numbers during the pandemic (and beyond) • The reasons that really knowing your numbers will...

In this episode you will learn: • The two digital products I would be building if I were starting over • Why I wouldn't do an online library for a membership site {and what I would focus on instead} • What an evergreen challenge would look like and how I would set one up • Some different techniques to use in a funnel or marketing strategy, and much more… LINKS : https://vimeo.com/ott/home https://...

In this episode you will learn: • What a centralized sales team looks like {and why I would focus on using one if I were starting over again} • One downside of a centralized sales time that makes them not for everyone • What happened when we first tested our sales system with one of our accounts • Things to consider when setting up an automated sales process and sales team • Specific questions to...

In this episode you will learn: • The big lesson I learned from my mother about the power of a brand • The new job title I would use if I were starting over growing a studio • What our branding process in 2017 looked like, and how look it took to complete • The importance of a brand guide and the impact ours had on the results of our branding • A big mistake a lot of studio owners make when brandi...

In this episode you will learn: • How the playing field has totally changed in 2021 – and what you can do about it as a studio owner • The way that I would adjust my business model if I were starting over this year • What the difference is between the model, the vision and the values of a business • How you can truly harness the ability to adapt, and why this will be crucial to master going forwar...

In this throwback episode you'll learn: • The real reasons why you aren't paying yourself • Whether or not you are paying your instructors an above-average rate • A breakdown of my 30/30/30 profit roll • How to start evaluating your instructors based on the client experience • Ways to renegotiate with open financials • The misconstrued belief of your worth LINKS: https://www.instagram.com/studiogr...

In this throwback episode, you will learn: The unique approach Christa has taken with the digital strategy for her business The ways Christa's online teacher training is improving the experience for her clients Strategies for launching on demand services on a limited budget LINKS: https://www.pilatesinthegrove.com/ https://www.facebook.com/pilatesinthegrove https://www.instagram.com/pilatesinthegr...

In this episode you will learn: • Why I believe that clients are more passionate, loyal, and invigorated than ever about their health • How we have had the time and space to revamp, expand and create new things this year • My thoughts on releasing new products to further support fitness and wellness entrepreneurs in the industry • The importance of marketing agencies, sales agencies, masterminds a...

In this episode, you will learn: • How to begin owning up to your role and responsibilities as a CEO and leader of your team • Why soft skills are the most important of all the skills that a leader can possess • What to do if you don't necessarily want to be the CEO or leader • Ways to bridge the financial gap when it comes to growing your company • Tips on how develop your growth mindset – and wh...

In this episode, you will learn: • What Amy is noticing and seeing in the field of leadership right now, and what she feels will happen in 2021 • How she is helping her clients prepare for a second, and even third wave, of the pandemic • The discussions she is having with people around layoffs • What leadership should look like for a studio in the startup phase • The tools Amy is using with her cl...

In this episode, you will learn: • My thoughts on increasing profit (and declining competition) during this pandemic • Why the demand for health is going to be so much greater than it has been • The significant growth we are seeing with new marketing efforts in our business • Tips and strategies for utilizing recurring revenue memberships •My thoughts on contractors and employees soliciting on soc...

In this episode, you will learn: • The unique approach Christa has taken with the digital strategy for her business, and what excites her so much about it • What their teacher training is about, plus why she initially created it • The ways Christa's online teacher training is improving the experience for her clients in the studio • Things to consider in terms of teacher compensation and the studio...

In this episode, you will learn: • How Pilates in the Grove was formed and the motivation behind the idea for Christa • Why she feels that starting small and growing organically is the best long-term approach for building a business • What happened when Christa started to let go of control and shifted her mindset • Her best tips for hiring, what they are focusing on now as a team and so much more…...

In this episode, you will learn: • Samantha's background and the struggles she faced with her hormones and cycle • How she got introduced to running and the way she began coaching others • Why Samantha says that mindset is the single most important part of living a healthy lifestyle • What are some of the most common unhealthy habits people have around exercise, and the most common lies she hears...

In this episode, you will learn: • Why this year has the potential to be the biggest Black Friday event ever • What Black Friday this year looks like for Studio Grow • What to do if you don't have retail products to promote for Black Friday • A few scalable virtual and retail offer ideas • A brief overview of our free Black Friday resource, and what social media and email strategy you can implemen...

In this episode, you will learn: • How Julie's love for yoga came to be, and helped her go through some of the toughest hardships in her life • What inspired her to join The Client Cure program, plus how her business was able to grow from being in the program • The changes Julie had to make in her business once she started to really look at her numbers • The role that communication played for her...

In this episode, you will learn: • How to intertwine Yoga and Buddhism to embody the best of both practices • The difficult decision faced by those in the industry, and how Cyndi chose to react • The way Cyndi managed to travel for teacher trainings while having a large studio, and what this ultimately revealed for her about her business • Engaged Buddhism in teacher training programs, and so much...

In this episode, you will learn: • How Yoga first became a calling and part of her life, and then led to a successful career in the field • Why her "different" teaching style and approach resonates with so many people • The relationship we all have with our bodies, and where yoga comes into play with this • Challenges that were overcome in order to open her first studio in New York City • The adva...

In this episode, you will learn: • How you can use the trauma in your life to become more resilient • The way that Ebony created and developed her curriculum for the different age levels of students she works with • What she says is the biggest lesson she learned by having a vision • How Ebony's Virtual Learning Center is literally a "game changer" • The things that excite her the most as she expa...

In this episode, you will learn: • How Ebony knew that she was onto something BIG, and the beautiful lesson that yoga has taught her which helped in the process • The way she got her start practicing yoga and the personal transformation it has led to • Ebony's ultimate goal in the industry, and what makes her so unique as a yoga instructor • Her thoughts on the industry shifting to become more div...