The Business of Boutique Fitness

In this episode, you will learn: How to deal with the day-to-day overwhelm faced as a studio owner Michelle's lessons on how to get organized right now 5 things she implemented this year that made a lasting impact on her ability to show up each day Tips for owning a studio and being an entrepreneur in general A look at Michelle's favorite technology tools LINKS: https://risinggoddessfitness.com/ h...

In this episode, you will learn: Some end-of-year predictions for the boutique fitness industry Ideas on what to do when you hear that a competitor's studio is closing their doors The shift that is now happening with Facebook ads {and how to adjust} Two types of Google ads and why they are so hot right now CRM and booking software trends and how to choose the right software Staffing strategies tha...

In this episode, you will learn: The "elephant in the room", the Delta variant, and how studio owners should be approaching it A look at cleaning protocols and why you should continue focusing on them moving forward The current situation with masks, and how to clearly define when they are required in your studio How to prepare for an uncomfortable few weeks in light of the new variants What progra...

In this episode, you will learn: Kristen's words of wisdom on what systems to have in place for new hires How to build protocols in your business for updating your systems What to do when your systems are too complicated or complex Her advice for approaching systems for the rest of the year, especially if you're feeling burnt out LINKS: https://kristenwestcott.com/ https://www.instagram.com/kriste...

In this episode, you will learn: • Where to start if you have zero systems in place right now • How to go about completing tasks or implementing systems that you don't like {but are obliged to do} • Why it is important to have a level of personalization in your systems • Best practices for organizing your systems • How to make sure that you're using a system that actually translates into getting t...

In this episode, you will learn: Mindy's tips and advice for finding the right therapist for you The collaboration that exists between the movement professional and the bodyworker A powerful reframe for how we should be networking Ways you can start building the bodywork side of business Why bodywork therapists often undervalue their services and what they charge LINKS: https://www.mindytotten.com...

In this episode, you will learn: • What Cranial Sacral Therapy is all about and how Mindy discovered it • The experience that resulted altering the paths she chose to pursue for her both her personal health and her professional career • Why the concept of our body "keeping the score" is so important to understand • How Cranial Sacral Therapy differs from deep tissue massage • The key types of body...

In this episode, you will learn: The latest on the Delta variant that is sweeping through the nation The importance of top-notch hygiene and ramping up the cleaning efforts throughout your studio Tips for working with your local health department My thoughts on vaccine mandates and how to handle them for employees and clients alike A forecast for what the next 6 weeks could look like for studio ow...

In this episode, you will learn: The various pivots Siobhan made during the pandemic, and how she turned the situation into a success One of the unusual pivots that she says helped her survive during this challenging time when many studios did not Advice for studio owners looking to finish 2021 off strong Why Patricia transitioned from Bikram Yoga to a hot yoga studio What she put into place in he...

In this episode, you will learn: Patty's background and what brought her into this industry What her opening and reopening cycles looked like through the pandemic Where Patty finds a lot of her leads, and what she wasn't tracking before that she is now Her criteria for finding a team member to be in charge of her sales process What he focus will be on in order to grow the studio moving forward LIN...

In this episode, you will learn: How Michelle built her own studio, and then the steps she took to expand it What mindset shifts she needed to make in order to pivot successfully when necessary The strategies used to build out a virtual platform for her business How they evolved from 3 to 6-month memberships, to yearly ones Her advice for studio owners who feel they are on a "hamster wheel" and go...

In this episode, you will learn: The unique challenges that Michelle and Laurial face as owners of a pole/aerial studio What their business model looks like, and the most impactful shift they made during the pandemic How they manage their team to make sure that the company's values and mission is upheld What their numbers have looked like post-pandemic {since reopening} The main priorities Michell...

In this episode, you will learn: A breakdown of the DiSC assessment, and how it can impact the way that you lead your team Tips and strategies for planning summer promotions in your studio How to add more value for your clients {without discounting your services} The best way to make financial projections in your business Two important metrics to look at when analyzing your numbers LINKS: https://...

In this episode, you will learn: What the Profit First system is all about A simple step you can take to get started on using this methodology Different models you can follow depending on your revenue What dividends are {and the advantages to receiving them} Key differences to be aware of when you have an S Corporation versus an LLC LINKS: https://www.instagram.com/studiogrowco https://www.boutiqu...

In this episode, you will learn: Why the relationship with your landlord is the second most crucial relationship you'll have {after the one with your team} The most common mistakes that occur when dealing with landlords How to create open lines of communication with your landlord and the benefits you'll receive by having this The best ways to maintain a good relationship with your landlord Some of...

In this episode, you will learn: What it takes, from a personal perspective, to effectively lead your team Specific questions to ask yourself before starting to hire your staff How to identify the types of personalities that will fit both your team and your vision The way to discuss compensation with your employees, plus the information to share and strategies to use when doing so LINKS: https://s...

In this episode, you will learn: Jackie's background in the fitness industry and how she transitioned to helping other professionals with email and Facebook ads What to consider with lead generation ads versus conversion ads How to really build an audience that knows, likes, and trusts you, using Facebook ads The way to know which type of ad to use, depending on your main goal or objective Why Fac...

In this episode you will learn: • The big lesson I learned from my mother about the power of a brand • The new job title I would use if I were starting over growing a studio • What our branding process in 2017 looked like, and how look it took to complete • The importance of a brand guide and the impact ours had on the results of our branding • A big mistake a lot of studio owners make when brandi...

In this episode, you will learn: • The one thing that Peloton focused on compared to their competitors that made all the difference • Why their non-traditional real estate strategy has been so effective • How they meet their clients at home by using the right platform to engage them • What Peloton's standardized professional experience and referral strategy looks like • Why understanding the diffe...

In this episode you'll learn: • That anxiety is normal • What healthy anxiety for studio owners looks like • How people will walk back through your doors again • What we can do to manage our response to uncertainty {while taking care of ourself and supporting each other} LINKS: https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com...

In this episode you'll learn: • About Rick's journey of innovation and how he came full circle to the model he does best • A birds-eye view of his team and how they operate • His thoughts on using employees or independent contractors • What he feels is key to getting people on the right track for their goals • The way that Rick was able to identify a demographic that needs to be served well in the...

In this episode, you will learn: • Why I feel we are in the age of upsells, order bumps and ancillary add-ons {and what this means for studio owners} • What an order bump is, and how to offer it the right way • How an upsell differs from an order bump, plus the 4 options you have for where to put one • Where the ancillary offer fits into the sales process • Why it's so important to understand your...

In this episode, you will learn: • Why your branded programs absolutely need to stand out against others on the market • What my biggest issue is when it comes to marketing and offers running in this industry • Ways you can be original when naming your classes and one-on-one offerings • How to determine, and then promote, your own unique methodology LINKS: https://www.instagram.com/studiogrowco ht...

In this episode, you will learn: • The growing importance of marketing that focuses on the life stages of your customers • What are some of the different needs that clients have at various stages of their lives, and how to start catering to these groups of people • Why now more than ever, profitability is key • How high-ticket intro offers will be used more often to bridge the gap between short-te...

In this episode, you will learn: What 2020 taught us about business and the importance of planning as we move forward Why you need to build a path for success in order to have the best shot at achieving results The lessons that I've learned from past events such as Hurricane Katrina and the economic crisis of 2008 How segmented-based automated marketing will be crucial for studio owners over the n...