The Business of Boutique Fitness

In this episode, you will learn: What got Brent into the fitness industry and how he was led to where he is today 
 His experience running different types of gyms and franchise systems, and the importance that the operational systems in place have had in their success  
 Brent's advice when adding additional roles to your business or when looking to expand 
 How to find good employees and the top...

In this episode, you will learn: Why employees are ultimately happier with intrinsic motivation versus just getting paid more money The advantages of offering competitive pay and benefits Ideas for incentives and perks Ways to increase autonomy and motivation around their creativity How to encourage further education for your team members Why you'll want to discover your teachers' aspirations for...

In this episode, you will learn: The story of how and why Jasmine started her first studio The way her time, and her students' time, was impacted after opening her second and third studios What Jasmine did to create a strong and intimate service-based experience for her clients Her approach to choosing and adding a customer relationship management system and lead tracker system Jasmine's 3-step pr...

In this episode, you will learn: The early struggles that Allison experienced with expansion of the business How Andy became frustrated being an employee, and what he did to build his own practice The true value of networking What the process looked like when Allison combined two of her studios to create a wellness center with Andy The day Andy and Allison found more space to expand their business...

In this episode, you will learn: The impact that last two years has had on Peter {and all of us in the industry} What happened to his profitable and successful business once the pandemic hit Why Peter shifted his focus from reinvesting to finding other ways to make money during shutdown and once they were over The ways that we can start becoming profitable again How taking a deeper dive into your...

In this episode, you will learn: What the meaning of "gathering" is at this point of time Thoughts on moving during a pandemic How pivoting during the pandemic dramatically changed the mindsets of instructors and studio owners around the world What to do to take the time for yourself in a constantly-changing environment Gaining a new perspective on the lessons to bring forward after the pandemic L...

In this episode, you will learn: Maria's journey and experience with training visually About Leah's journey online, and how shifting her business and life created the opportunity to serve even more women Why gathering and the power of touch is so critical right now What moving forward and bringing what you were grateful for these past two years will provide you LINKS: https://www.alignpilatessummi...

In this episode, you will learn: The true meaning of gathering, and why making time for it in your schedule is so important 
 How the idea of gatherings has changed for each guest, and plus what it will look like for them going forward 
 What they are most excited about for the future in their own practices 
 The role that the Pilates' community played throughout the pandemic in supporting its stu...

In this episode, you will learn: The creative services and products that Betsy has developed to give her clients a "what's next" option How she was able to restructure her studio to accommodate what her clients were asking for The challenges of building a team and adding a lot of sessions to the schedule Her thoughts on the opportunity in investing in real estate The systems Allison has developed...

In this episode, you will learn: The tools and strategies that Pam used as she prepares to reopen her wellness center after a very successful first week of presales 
 What she did to restructure her wellness center to be more streamlined 
 Why Jen placed such a high importance on the client experience after opening their second location 
 The ways that Jen and her team decided on a client avatar,...

In this episode, you will learn: The first hire Julia had to make after moving to LA to begin her career as a remote owner Why having the right manager in place is such an important decision to make Tips for finding instructors with major talent who are also a fit for your culture What happened for Julia's business when things opened back up after the Covid lockdowns What people want post-Covid, a...

In this episode, you will learn: The single most important factor in being successful as a remote owner Key tools that Peter has used in his day-to-day operations while being a remote owner The way he incorporates four different modalities within his studio How Nic restructured her studio business into a life of freedom A look at her luxury Pilates retreats, and what type of marketing and sales th...

In this episode, you will learn: How Leslie incentivizes her team members for teaching training in a hyper-specialized world of Pilates
 What it looked like to offer teacher training during COVID, and how she made the leap to online training The strategies behind Leslie's teacher training that made it so successful Why this teacher training was so effective in creating the best groups of Pilates t...

In this episode, you will learn: What Hye Jin has done to ensure she always has a hiring funnel full of new teachers
 How to identify new teacher talents in new cities or counties Why the process of hiring a regional manager was so important for her as she they grew from two to five studios The changes, shifts, and tools she sees that you can utilize in your studio this coming year LINKS: https://...

In this episode you'll learn: What it means to be niche and to create a niche within a niche What narrowing down to a very specific market can do for your business Why so many of us often resist niching down and how it's holding you back The niches we're noticing and the incredibly successful businesses being built within them LINKS: https://studiogrow.co/episode160/  

In this episode you'll learn: • A recap of the 4 essential elements of success • Why you can't afford not to plan • What you can do right now to set yourself up for success • The key things that need to be aligned for your marketing plan to be effective • What your 90-day plan should look like and a step-by-step process for following it • A simple way to know if you're working towards your goal of...

In this episode you'll learn: • What identifying a BIG goal for your year will do for your business • Who your ideal client really is and how to talk directly to that person • What providing a judgment-free brainstorming sessions looks like and how it will transform your business • What is a marketing plan and what it needs to be effective • A goal without a plan is just a wish! LINKS: http://www....

In this episode you'll learn: • Why in the past I've felt like financials have been my "nemesis" • The single most important report to have and what I'm looking for on it • The Pro Forma and what this report allows us to see and do • How regularly reviewing your payroll will benefit your business • A monthly practice we do that will save you tons of time and headaches come tax time LINKS: http://w...

In this episode, you will learn: The different needs that clients have at various stages of their lives, and how to start catering to these groups of people Why now more than ever, profitability is key How high-ticket intro offers will be used more often to bridge the gap between short-term memberships and more intensive results-based offers The right way to start building your own virtual studio...

In this episode, you will learn: About Peter's background in sports, spin, and the journey he made to owning a studio 
His advice on managing a studio remotely, and the challenges and successes he has had doing this Why systems only take you part of the way, and how Peter always makes sure he can check in on the studio remotely How to keep the lines of communication open with your team as a remote...

In this episode, you will learn: How Emily built her first studio and the incredible lessons that she learned from this experience The concept she focused on with her second location that led to it being a success in her community What Emily did to navigate the government lockdowns in her country {and where she is at now in this process} The way that her own workouts have evolved to listen to her...

In this episode, you will learn: Why keeping your clients and members top of mind in everything you do is crucial The keys words we use in our mission statement that are meaningful to us Tips for maximizing your online presence as a studio, and how to create and maintain emotional connections with your customers Ways your front desk staff and teacher can reiterate the mission statement to everyone...

In this episode, you will learn: Why Chris feels that the business partnership with his wife Jen is working so well The importance of introducing the right technology tools into your business His thoughts on the need for open lines of communication at all times What are the essential keys to a successful partnership Their tips and strategies for hiring a coach on your business journey LINKS: https...

In this episode, you will learn: The pivots Jasmine made in 2020 with the global pandemic, and how she says it actually worked out for the best What had to happen for her to realize she needed to increase prices at the studio The reasons that 2021 for her has been harder than the previous year What Jasmine considers the biggest lessons that she's taken from 2021, and how she's applying them moving...

In this episode, you will learn: How Allison came to the realization that you must have a balance between hustling and flowing The boundaries that she set for herself in order to build the life that she wanted How the pandemic gave Allison an opportunity to reset The "stool" analogy, and how to apply it to both your personal and business life Why community is so important, and her best tips for fi...