The Business of Boutique Fitness

Here's what you can expect from this episode: A few basic things you can do right now to protect yourself using insurance  Why insurance is good for day-to-day operations while helping you grow your business {and not just for traumatic events} Some of the insurance products that a boutique fitness studio owner needs to think about purchasing  Common scenarios that could occur that business owners...

Here's what you can expect from this episode: What a CRM is and why it's necessary to use one in your business The big questions to ask yourself to make sure you choose the right CRM for you The 3 core features to look for in a CRM, and the elements that people tend to overlook in this process The best ways to manage leads so that they don't "fall through the cracks" What will kill your referral p...

Here's what we'll cover in episode 535: The 3 common reasons behind cancellations and the best way to address them How to put in place communication systems that can handle and prevent cancellations How to build the foundation for preventing a cancellation from Day 1 The best way to respond to a cancellation you can't prevent Remember, just because someone came in to cancel doesn't mean they alway...

Here's what we're diving into in this episode: The very first thing to do when setting boundaries in your business How we are always in control of our own boundaries What Beth does to establish boundaries with her team and clients Why it's a good idea to have clear guidance on response times for your support team Beth's thoughts on payment and cancellation boundaries Ways to start creating physica...

Here's what we'll cover in Episode 533: The mindset shift you need to consider as you prepare yourself for selling your studio What I do differently when I view my business as an investment Why you need to have an exit plan and how it shapes every business decision  How your tax strategy will need to change as you prepare to sell your studio How to approach and nurture prospective buyers LINKS: ht...

Here's what we're talking about in this episode: How Shannon got involved with Profit First, and what inspired her to specialize in the fitness industry A look at Profit First and Why and why she recommends it so strongly for small businesses to use What she sees the most when implementing Profit First with her clients Shannon's recommendations for studios just starting out or ones that are operat...

Here's what they'll be covering: The trajectory of Michelle's studio and the moment she realized that she needed to focus more on the business side of things A step-by-step look at how she built her first organizational chart and different questions to ask yourself when building yours Tips and advice for a smooth transition from you teaching the class to having one of your instructors take over Wh...

Here's what we'll cover in Episode 530: Why it can be harmful to not know your numbers The big mistakes studio owners make around cash flow in business How to get over the mindset of not paying yourself until everyone else is paid What a "profit first" mindset looks like and the first steps towards getting there What Peter realized once he started tracking his payroll and staffing costs Tune in no...

Here's what I'm talking about in Episode 529 : Whether you need to raise your prices because of inflation, and if so, how high is too high Shifts in the commercial rental markets to be aware of and how to adjust your business model accordingly Why scholarship-based programs will be so important moving forward Ways to adjust your employee compensation plans and team positions to fully benefit your...

Here's what we're talking about in this episode: A closer look at what an exit plan is Why having an exit plan is one of the most important things for you to put into place right now  6 steps to planning your perfect exit plan What the philosophy of "hire well and train even better" is and what it will allow you to do when executing your exit plan  LINKS: https://training.studiogrow.co/challenge-o...

Here's what we'll cover in this episode: 2 pathways for beating your competitors (and why focusing on customer experience is always the best option) How to use customer feedback to improve customer experience Tools that Beth and Heather use to gather feedback How to strike 1-on-1 conversations with members to make them feel seen and heard 4 key areas to focus on when building your client journey....

Here's what we're talking about in Episode 526 : What initially led Heather to the fitness industry What she feels is the most influential thing you can do as a leader The tools she uses to help her team establish or pinpoint their strengths Why Heather treats independent contractors the same as employees and the ways that she motivates them to participate in the business How she brings new team m...

Here's what we'll talk about in Episode 525 : How the meaning of "lead yourself" has evolved for me over the years  The fundamental differences between a manager and a leader A deeper look into the concept of leading one's own self The mindset shifts that can help you truly lead yourself What is the Enneagram and how it can help you in this process You can't lead others if you don't lead yourself...

Here's what we're talking about in Episode 524 :-   What's really possible for your studio when it comes to revenue One of the biggest fitness industry myths and how it might be holding you back The monthly breakdown of studios that are hitting 7-figures or $83,000 a month The metrics you need to focus on to measure (and maximize!) your studio's revenue How I calculate retention and conversion rat...

Here's what we're talking about in Episode 523 : Why the million-dollar mark may not be the best metric to celebrate What studios with over 50% profit margin look like What are ancillary services and a powerful example of what we did for the studio owners we work with Why the number of clients shouldn't be the main measure of success for your studio What clients really want… How to calculate the a...

Here's what we're talking about in Episode 522 := A look at what Nia Yoga is How to know when you are ready to host a retreat and where your participants will come from Tips on choosing a location and venue, along with possible red flags to look out for Advantages and disadvantages of doing retreats with other facilitators versus solo Finding a balance in your retreat itinerary Preparation time an...

Here's what we're talking about in Episode 521: The four different personality types to market to, and their unique buying characteristics How knowing who you're selling to will make your marketing easier Spontaneous types base decisions on emotion, but it doesn't mean that it's not thought out How do you "seed the experience" to get spontaneous buyers excited? Methodical buyers will go to any len...

Here's what we're talking about in Episode 520: • What is "SoulCycling"? • Why you should build a brand – not a business! • How to cultivate intense community • Tips and strategies for leveraging a waitlist • Recommendations for the hiring process {Hire for spirit, then train!} And more! If you've been looking for some serious marketing inspiration, this is an episode you can't afford to miss! LIN...

Here's what you'll learn from this episode: A cutting edge concept, and brand, that is revolutionizing the fitness industry worldwide How they have positioned themselves to succeed in all markets, regardless of location or size The ways they are creating only exceptional workouts and experiences for their customers and a breakdown of their signature challenge What focusing on your clients' results...

Here's what you'll learn from this episode: How the IRS defines "employee" and "independent contractor" What are the "common law" rules of an employee? About enforceable non-competes What is a non-solicitation clause and how that affects both independent contractor and your clients? There are different laws and regulations for hiring employees in different states across the United States What is a...

In this episode you will learn: How to approach analyzing your schedule, and why you need to be doing it regularly Emily's advice for talking to your staff as a studio owner Ways to utilize an intentional intake process A look at surveys and "win-back" surveys The benefits of posting questions on Instagram stories The advantages of using small and diverse focus groups How to start implementing all...

In this episode, you will learn: How your team is a part of your vision, and why you should let them own their roles Ways to create a roadmap to success utilizing an accountability ladder That weekly check-ins with team members, both mentally and emotionally, help navigate coaching on a week-to-week basis How to integrate forms to keep a pulse on your business, stay aligned with your team, and hel...

In this episode, you will learn: Peter's thoughts on offering an element of education How to approach promoting a community mindset with your teachers Tips for team building and training How to help make your teachers feel like part of the business Whether or not teachers have a sales role in your studio Ways to measure the success of your teacher LINKS: https://theroom.ae/   https://www.instagram...

In this episode, you will learn: Why detaching from your studio to make time to care for yourself is crucial Key warning signs that burnout could be eminent for you "Sunshine Play" and how to set the tone for the rest of your day How meditation techniques for intuition and manifestation can take 5 minutes {or less} What "The Movie in Your Mind Meditation" is all about Defining your "Bubble Meditat...

In this episode, you will learn: How to flip your perspective to start embracing yourself as the true leader that you are What being a learning leader and continuously educating yourself looks like Ways to define your leadership style How to identify your studio's core values Michelle's thoughts on taking inventory on where you are and spending your time in your business Why leading by questioning...