Mark Strathern
The Built For Coaches Podcast
The Built For Life podcast helps coaches and personal trainers inside of the health and fitness industry build their dream businesses by focusing on ethical scaling strategies that are specific to them. The health and fitness industry is saturated with people who are just in it for the money, coaches who can market but have zero coaching skill while many of the great coaches, who live by their morals are being left in the ditch. There's a line between ethical and unethical but also, there's things that just make you feel uncomfortable that you need to build more skill with. This podcast helps...
Where to listen?
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Episodes
Episode #83 - You're Not Overwhelmed You Are Over-Exposed 10.07.2025 38:45
Feel like you're constantly overwhelmed and can never catch a break from stress and pressure in business? It's not overwhelm that you're experiencing.
Episode 82 - The 3 Biggest Headaches Coaches Face & How We Fix Them 07.07.2025 41:10
Think of the 3 biggest headaches you have in business. I bet it's a complex offer, lack of leads and unpredictable sales. If that's the case, this episode was made for you.
Episode #79: Not Being Resourceful Will Kill Your Business 23.06.2025 32:36
Most coaches think they need more time, money, or followers to grow but what they actually need is more resourcefulness . This episode unpacks the reality of building a business with what you’ve got and how being scrappy, creative, and relentless beats polished plans every time.
Episode #77 - The Merger: Why Coaching and Business Can’t Be Taught Separately 16.06.2025 26:19
This isn’t just an announcement, it’s a challenge to the entire industry. We're simplifying, elevating, and making sure coaches stop choosing between income and impact.
Episode #76 - Why We're Not For You 09.06.2025 34:02
In today's episode, I discuss in depth why we're not for you. That's right, NOT for you.
Episode #75 - How To Win The Business Test 05.06.2025 52:43
Are you up to the test?
Episode #74 - If You Want Comfortable, Don’t Build a Business 02.06.2025 43:20
Today I discuss the reality of running a business. What's required of you in the process and what it takes from you. It's something that people like to pretend, requires little effort because they sell you the dream. And, the thing is, business can feel like a dream but it also requires, hard work to achieve it.
Episode #73 - You're Not Running A Business 29.05.2025 30:33
Today we discuss the potentially triggering fact that the business you're running, couldn't perhaps be further from a business if you tried. This might sting but it's an absolute necessity for us to be truthful with you on your quest to becoming a successful business owner because if you can't get out of you're own way, you'll be working a 9-5 somewhere probably even less fulfilled.
Episode #72 - Unconditional Love, Selflessness & Legacy: A Tribute To The Best Teammate 26.05.2025 27:00
Lessons of leadership from a team mate that never let me down. This ones for you, Casey.
Episode #71 - You Don't Need To Sacrifice Delivery To Grow Your Business 22.05.2025 45:57
Coaches tend to think that in order to grow their business, something needs to give. That "something" is usually client delivery. Which, actually when you think about it, is backwards. Because, if you default to sacrificing your service to grow, you'll be unable to grow if you can't retain client. So, your results overall, don't match your efforts. You can have both but this is the problem... *tun...
Episode #70 - From £0 to £30k+/Month in 6 Months: The Business Model That Actually Works 19.05.2025 25:02
We've just closed off on a very successful founders launch for our first intake of Built For Business ™. I wanted to take this opportunity to talk you through the model we run that's helped us take 28 coaches onboard in 21 days, that we'll be teaching to our clients throughout this process so that they can build the business of their dreams. Tune in for the goods!
Episode #69 - The New Generation of Business Coaching 16.05.2025 39:08
Wonder how the results we get with our coaches is so good? What we actually do? How things run? If so, tune in for all your big questions to be answered.
Episode #68 - Nostalgia Is Keeping You Stuck 08.05.2025 37:31
Have you ever considered that Nostalgia and rooting yourself to a point in time where things worked is actually the very thing keeping you stuck? Romanticising about the past wondering when, what worked, will start to work again? Those things probably still work to a degree but the way you're thinking about moving forward is preventing you from achieving success. Tune in to find out why!
Episode #67 - Does Building A "Personal Brand" Give You The Boke? 05.05.2025 29:33
In this episode I help you change your perspective on the term "building a personal brand" to uncover an approach that helps you attract more of the people that align with you, you values and your mission. It's a term that used to give me the ick, until I understood it and I wanted to pass this introspection and reflections over to you so that you can overcome the misjudgement of what you believe...
Episode #66 - Developing The Brain You Need To Win In Business 02.05.2025 28:32
In this episode we discuss the way you should be thinking about the growth and problems in your business. The majority of issues stem from the thinking patterns we resort to as human beings... change the way you think, change the way you behave!
Episode #65 - Where Are You Pretending To Work? 28.04.2025 30:10
This episode will help you audit your current business position. Not revenue, client numbers or churn rates but instead, where you're pretending to work instead of actually building a business. If you're not clear on the patterns and trends that are keeping you stuck as a founder, it's your responsibility to audit your behaviours and disrupt those patterns you identify with your thinking. If you w...
Episode #64 - What You Believe = How You Behave 24.04.2025 58:22
Today we discuss multiple different topics all focused on one main problem, they way that you think. Which results in what you believe and how you behave. Coaches have a responsibility to showcase leadership, objectivity and an ability to think differently, especially when working with clients. Although, coaches get caught in multiple different parallels that they can't break free from, apportion...
Episode #63 - It's Not What You Do, It's How You Do It 21.04.2025 33:13
"If I was to go from £0 to £10k p/m this is what I'd do" says 90% of business mentors. There's only one problem though... You can have 2 coaches implement the exact same thing but the results can be drastically different. Why? It's simple really... It's not what you do but how you do it. People are giving you the WHAT but not the HOW. Tune in today to better understand how you can be doing things...
Episode #62 - Scalability Is A Scam 17.04.2025 51:12
The way most coach have been taught to scale is a scam. Today discuss the topic of scaling your fitness business in the conventional way that you've been taught by people in the industry and the risks associated with taking advice blindly, delegating too early and not staying true to your values in the pursuit of business growth. Tune in because all is revealed!
Episode #61 - From First DM to Final Check-In: How You Lead Shapes Who They Become 14.04.2025 47:45
In todays episode I discuss the importance of how you conduct yourself throughout the entire relationship with a client from before they even pay to their final check in. It's something many coaches overlook and quickly delegate when they haven't mastered relationship building themselves and wonder why they struggle to make sales or keep clients when they're inattentive or delegates aren't anywher...
Episode #60 - Why We're Doing Business Coaching Differently (And What You've Been Missing) 07.04.2025 46:56
In today’s episode I discuss the restructure of our businesses to combine two powerful entities when it comes to building your coaching business. Built For Life, a business coaching programme that helps you develop a head and brain for business that helps you understand the key principles to sustainable growth so that regardless of circumstances you can trust in yourself and your knowledge to alwa...
Episode #59 - Money Talks 03.04.2025 1:03:25
In today's episode we discuss the topic of money. Many online health and fitness coaches react very emotionally when it comes to money and don't truly understand why. They want financial security and freedom but don't know how to manage their finances to actually achieve it. Many are living month to month in an erratic state thinking that more money will solve this. Newsflash, it won't. In this ep...
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