The Built For Coaches Podcast

Today's episode touches on the topic of chasing virality in your marketing Vs creating niche specific content. I breakdown why people may think focusing on virality is a good thing, the risks associated, the impact it can have on your fitness business long term, the type of strategy you should be focusing on but when mastered, how you can create content to generate more followers. All of your answ...

In todays episodes we discuss the importance of positioning yourself as an inspirational and desirable figure to work with. When coaches ask why they're not getting new leads or clients it usually comes down to their positioning. The level of value, the strength of their reputation and the trust they have in the market. We discuss this topic at length to shed light on how you should be aiming to s...

This episode touches on the age old argument of high ticket Vs low ticket. It's less about what brings in more cash or what's easier to sell. It's about understanding WHY you should be implementing one or the other, even both into your business and the pros and cons of each. The landscape has shifted and changed in the industry and understanding what approach you should take is key to running a bu...

The Coaching Queen has made her return! In today's episode we welcome back Jen to the podcast, our first instalment of what will be a weekly appearance from Jen moving forward. We discuss why many coaches are bored, unfulfilled and fed up of the businesses they're running but most importantly, how to fix it. 

In today's episode I expose some of the biggest lies in the fitness business coaching space that have stung many coaches. Leaving them feel disgruntled, hopeless, burnt-out, frustrated and many, who now find themselves in debt after not receiving what they paid for. I've included basic principles to always standby in your pursuit of business growth and throughout the entire podcast, re-directed yo...

In today's episode I discuss the need for long term thinking in your business. The impact that focusing on month to month has on your ability to grow, scale and most importantly, think. I offer direct and straight talking perspectives and I also share a never before insight into what my goals are in business right now. 

In today's episode we discuss your USP. Your Unique Selling Point is something that should be a differentiating factor and speaks to the subconscious question in the mind your audience "Why Should I Work With YOU?" this episode is very practical and will give you key steps to identifying your USP so that you can showcase why you're different and why people should invest in you over other coaches.

In today's episode I discuss the relevant topic of improving marketing to speak to people at each stage of the awareness process so that you know how to take people from not being aware of their real problems, to buying from you. I tie this in to how the brain functions, this is all science based and if utilised correctly, will help you develop more trust with more of your audience by delivering a...

In today's episode I touch on the subject and importance of positioning yourself in your local areas as the go-to coach. How to really stand out from other coaches by going the extra mile and putting yourself in different rooms to create opportunities that catapults your status in your areas as an authority figure.

The fitness industry sunk-cost fallacy is keeping many coaches and equally their clients stuck. It's a problem I've seen first hand impact the business of so many fitness entrepreneurs. In this episode, I reveal why you should be demanding more from the investments you're making. 

Just like your clients, you could have access to all of the best information in the world. You could be told exactly what to do to build the business of your dreams but why doesn't it come to fruition? In today's episode, you'll learn about the real, unhidden challenges that stop you from building your business and why you've been lied to and let down by others praying on your vulnerabilities. 

Predictability in business performance is incredibly important. As is profit. Most fitness coaches don't know how to create predictability in their business through marketing periods/launches and get stuck doing the same thing over and over without the results they want to show for it. In today's episode, we make sense of how to build predictability in your business through acquiring new clients a...

In this episode I talk you through the process of building more trust with your audience. Coaches forget about the nurture process and how they position themselves on social media to bring more clients through the door. Always selling in public leads to your prospects being burnt out. Instead you want to go through very thoughtful and thorough processes of aligning all forms of content targeted to...

In today's episode I speak about unethical practice inside of the fitness industry. Although, I highlight the importance of responsibility. Many people are exploited in vulnerable states and the responsibility you should take is to stand up for yourself and engage in conflict - a skill I believe coaches are lacking. Especially with household names that hold authority. There's a reason for this tha...

The first episode in a new venture in the business world. I didn't see the need to create a brand new podcast because there's already so much gold that will help coaches in the previous episodes on this platform. Moving forward, I will be providing coaches with all of the knowledge they need to build their businesses in a way that feels right for them. Today, we kick off with predications for succ...

A solo podcast from Jen this week whilst Mark's on holiday. She explores the concept of uncertainty and how it's shown up in her life recently, all in the ethos of social media not being real and normalising vulnerability as something we all experience.

In today's episode, Mark & Jen discuss the lack of real coaching delivered inside of the fitness industry. What's perceived as coaching, is something that coaches have been taught incorrectly. This episode was developed for both coaches and general population clients to raise awareness around the true art of coaching. So that more coaches didn't feel as frustrated, doubting their abilities &am...

In today's episode Mark & Jen discuss their approach to overcoming challenges and managing expectations.

In today's episode Mark & Jen speak about their biggest frustrations that they see coaches inside of the fitness industry make. Let's boycott these in 2024! This podcast is sponsored by Built To Coach. Where health and fitness coaches go to master their craft and create coaching excellence. To join the waiting list & find out more about the first available cohort in January 2024, click on...

In today's episode Mark & Jen discuss the biggest lessons they've taken away from each month in 2023. Without the reflection and your ability to analyse the lessons from your experience, you're always setting yourself up for future failure. This podcast is sponsored by Built To Coach. Where health and fitness coaches go to master their craft and create coaching excellence. To join the waiting...

In today's episode Mark & Jen are joined by the third full time member of the Built For Life team, Mr Ruaridh McCall, our Head of High Performance. The team discuss the challenges they've faced this year as they bring 2023 to a close. Some of these points are highly relatable to people at all levels and are served as a reminder of how you can create an approach to adversity and struggle. This...

In today's episode Mark & Jen are joined by the third full time member of the Built For Life team, Mr Ruaridh McCall, our Head of High Performance. The team discuss the "C" word. Find out which C word we mean! This podcast is sponsored by Built To Coach. Where health and fitness coaches go to master their craft and create coaching excellence. To join the waiting list & find out more about...

In today's episode Mark & Jen discuss objective choice. Whereby your ability to reflect and use your self awareness from past experiences, enable you to create new behaviours for similar situations and journeys. They discuss how success and stress are synonymous, you can't have one without the other & why most people get trapped in the same cycle of behaviours. This podcast is sponsored by...