The Built For Coaches Podcast

In today's episode Jen talks about the risk of building your business on borrowed beliefs, and how to create a decision making framework that stops you from worrying about what's right and what's wrong.

The behaviours that built the business are not the behaviours that scale the business. In this episode, Mark and Jen talk through the consultancy cycle that they lead founders through to remove themselves as the bottleneck and finally reach the scaling heights they were destined to hit.

Husband. Coach. Educator. LOTR Gandalf Stand-In. Today I sit down with a coach who's experience speaks for itself but didn't always translate in terms of his business and the type of business he felt he should be running. Jack increased his yearly revenue by 150% in just 7 months, while launching a second company that did multi-five figures. Find out how BFC helped him facilitate that in this epis...

"Trust the process" but you don't even have one? No chance. In this episode, Jen talks through the 4 stages of behaviour change and how to structure a process that people can actually adhere to.

In this week's episode, Jen talks about the plague of Summer churn that hits coaches out of NOWHERE...at the same time...every single year. She'll talk you through why it happens, and how you work with it instead of fight against it. P.S. We have 7 spaces remaining at the founder's rate for our new member's programme, DM me "PRIORITY" on Instagram @coach.with.jen for more info!

We 6x a clients application completion that brought in almost 1000 extra leads into their business while reducing the friction around time of completion from almost 4 minutes to under 60 seconds. Tune in to find out how.

You might think you're doing everything within your power to grow your business and getting nowhere. If that's the case, this might challenge that assumption. There's always areas of your business you can put attention and focus into.

I recently sat down with my client Mark. A Coach that's only been in the industry coming up for 2.5 years that's almost tripled his client roster, more than doubled his MRR and is building a community that many are never able to replicate. In this episode, you'll find out how Mark has achieved this and how you can apply it to your own journey.

Looking for a community of like minded coaches who truly value the impact they have on their clients lives? Want help with your business and coaching standards without having to sell one of your kidneys? Have you been waiting for a low risk opportunity to build your business with sound c*nts in your corner? DM me on Instagram https://www.instagram.com/markstrathern_/ with the word "PRIORITY" to jo...

What's more important? Quantity or quality when it comes to content creation? This argument has gone on for centuries but I'm here to point you in the right direction.

You might hear the words "Personal Branding" and not have a clue where to start, how to build one or how to use it to help you sign new clients. In this episode I'm going to be talking you through the foundations of building your own personal brand so you can align your marketing efforts to convert people who align to you and your business.

Find out how Dawn has tripled her client roster with less than 400 followers, zero cold DM's, no ad spend and rarely taking sales calls. At Built For Coaches we often talk about building businesses by design and Dawn explains exactly how we've helped her do that. To work with us at Built For Coaches, send me a DM on Instagram at @markstrathern_

So many coaches hold beliefs around why they lose clients prematurely, and it's rarely what they actually think. There's one key reason this happens consistently, in today's episode Jen will share with you why this happens and how to fix it for good.

Simple scales, bullshit fails. Building your business doesn't need to be complex. It requires effort, yes. But people confuse effort with complexity. Inside of this episode I'll help you focus on where to place your efforts into simple areas that have been proven to grow thousands of fitness businesses. If you want learn how we can help you plug this approach into your own business to build ethica...

Welcome to part 6 of a six-part mini series where I'm helping you build all of the core components of your online coaching business. In this episode, I'm talking you through how I close clients without being forceful or even taking money over the phone. In the past 3+ years I've closed well over 7 figures without having to grapple people into submission to give me money. This will make most sense...

Welcome to part 5 of a six-part mini series where I'm helping you build all of the core components of your online coaching business. In this episode, I'm talking you through the importance of long form content. This was recorded in 2025 so it's even more important now than ever, that you act on this because the pendulum is already swinging. This will make most sense when listened to in a sequence...

Welcome to part 4 of a six-part mini series where I'm helping you build all of the core components of your online coaching business. This episode was recorded in 2025 but the same rules still apply with the landscape shift in online marketing that's happened over the past few years. In this episode, I'm talking you through how to get more coaching clients for your business. This will make most sen...

Check out episodes #147 for part 1 of this mini-series and #149 for part 2. It's crucial, that if you're following this process to build a successful online coaching business that you listen to these episodes in order. Mastery is sequential, so working in a sequence removes unnecessary doubt or frustration. In today's episode, part 3 of our mini-series, we touch on what it actually takes to get wo...

Episode 2 of this six-part mini-series delves into offer architecture and the necessary requirements that manufacture an offer that people can't refuse. If you missed episode 1, tune back in to episode #147.

Jen's views on the definition of coaching in the health and fitness industry, and what will be necessary for coaches who want to stay for the long term.

For the next 6 weeks, I'm dropping one episode as part of a curated mini-series to help you understand the basic principles and fundamentals of marketing, sales and delivery so that you know what to focus on to build the online business you really want. Welcome to episode 1!

On today's episode I solve the problem many coaches face with new clients. They begin with TONS of motivation and drive, but really struggle to fully get started. None of the strategies you're applying are working, and you're wondering why these types of clients want to get started so much but can't seem to move forward. In coaching we call this "the gap", when someone is in an earlier stage of ch...

Find out how coaches who are consistently growing their businesses are leveraging these 4 areas. The BFC Sprint offer is back for the final time at a discounted rate, to enquire reach out to me on Instagram at https://www.instagram.com/markstrathern_/ and DM me 67 for all the information.