The Built For Coaches Podcast

You might hear the words "Personal Branding" and not have a clue where to start, how to build one or how to use it to help you sign new clients. In this episode I'm going to be talking you through the foundations of building your own personal brand so you can align your marketing efforts to convert people who align to you and your business.

Find out how Dawn has tripled her client roster with less than 400 followers, zero cold DM's, no ad spend and rarely taking sales calls. At Built For Coaches we often talk about building businesses by design and Dawn explains exactly how we've helped her do that. To work with us at Built For Coaches, send me a DM on Instagram at @markstrathern_

So many coaches hold beliefs around why they lose clients prematurely, and it's rarely what they actually think. There's one key reason this happens consistently, in today's episode Jen will share with you why this happens and how to fix it for good.

Simple scales, bullshit fails. Building your business doesn't need to be complex. It requires effort, yes. But people confuse effort with complexity. Inside of this episode I'll help you focus on where to place your efforts into simple areas that have been proven to grow thousands of fitness businesses. If you want learn how we can help you plug this approach into your own business to build ethica...

Welcome to part 6 of a six-part mini series where I'm helping you build all of the core components of your online coaching business. In this episode, I'm talking you through how I close clients without being forceful or even taking money over the phone. In the past 3+ years I've closed well over 7 figures without having to grapple people into submission to give me money. This will make most sense...

Welcome to part 5 of a six-part mini series where I'm helping you build all of the core components of your online coaching business. In this episode, I'm talking you through the importance of long form content. This was recorded in 2025 so it's even more important now than ever, that you act on this because the pendulum is already swinging. This will make most sense when listened to in a sequence...

Welcome to part 4 of a six-part mini series where I'm helping you build all of the core components of your online coaching business. This episode was recorded in 2025 but the same rules still apply with the landscape shift in online marketing that's happened over the past few years. In this episode, I'm talking you through how to get more coaching clients for your business. This will make most sen...

Check out episodes #147 for part 1 of this mini-series and #149 for part 2. It's crucial, that if you're following this process to build a successful online coaching business that you listen to these episodes in order. Mastery is sequential, so working in a sequence removes unnecessary doubt or frustration. In today's episode, part 3 of our mini-series, we touch on what it actually takes to get wo...

Episode 2 of this six-part mini-series delves into offer architecture and the necessary requirements that manufacture an offer that people can't refuse. If you missed episode 1, tune back in to episode #147.

Jen's views on the definition of coaching in the health and fitness industry, and what will be necessary for coaches who want to stay for the long term.

For the next 6 weeks, I'm dropping one episode as part of a curated mini-series to help you understand the basic principles and fundamentals of marketing, sales and delivery so that you know what to focus on to build the online business you really want. Welcome to episode 1!

On today's episode I solve the problem many coaches face with new clients. They begin with TONS of motivation and drive, but really struggle to fully get started. None of the strategies you're applying are working, and you're wondering why these types of clients want to get started so much but can't seem to move forward. In coaching we call this "the gap", when someone is in an earlier stage of ch...

Find out how coaches who are consistently growing their businesses are leveraging these 4 areas. The BFC Sprint offer is back for the final time at a discounted rate, to enquire reach out to me on Instagram at https://www.instagram.com/markstrathern_/ and DM me 67 for all the information.

In today's podcast we're doing what we love most, sharing the hard truths that coaches want to avoid but have to accept are the reality of growing and scaling a fitness business. We'll always tell you what you need to hear, not just what you want to hear. Even if it's tough, awareness is the first step of change!

If you want our help at Built For Coaches to simplify your approach to business and help you grow while focusing on the aspects of your business you enjoy the most, DM me "67" on Instagram https://www.instagram.com/markstrathern_/ and we'll show you how we're helping coaches develop crucial knowledge in their business to grow in ways they'd never known or been helped with before.

Most founders never look at their lack of growth from this perspective & until you do, business will always struggle to grow.

If you want a full break down, join our Skool community here → https://www.skool.com/built-for-coaches and DM me the word "LAUNCH"

Mastery is built sequentially. Something many coaches and consultants don't focus on. They talk about being process driven but never design processes for themselves that will work to their advantage. If you want to learn how to build and deliver your business with a step by step sequence, reach out to me on Instagram https://www.instagram.com/markstrathern_/ with the number "67".

Strap yourself in.

Are you someone worth investing in? Are you someone whose goal is to add as much value as possible to the experience you take your clients through? Or are you focused on chasing money? If this episode resonates with you and you're someone who wants to grow their coaching business with real standards, reach out to me on Instagram https://www.instagram.com/markstrathern_/ with the number "67" &...

There's reasons why a massive gap is being created between the coaches who are winning and the ones who aren't. More and more coaches will see themselves leave this industry if they don't focus on the key components of what we discuss in this episode and honestly, they deserve to if they aren't willing to do the work in these areas to rise above the poor standards we're currently seeing across the...

Is organic content dead? Is ads the way forward? Do I need a massive budget? Do I need to focus on one Vs the other? This is just a few questions I tend to receive from coaches when marketing their businesses and I wanted to give you my views + a simple strategy that can blend the 2 together powerfully.

Ghosting has become a widely recognised phenomenon in the health and fitness industry. Often used as a blanket term to categorise a wide range of issues between you, the coach and client. Very often though, the categorisation of ghosting always seems to be put onto the client, never the coach. In this episode we talk about ways that you can combat "ghosting" and increase your retention. We've also...

People get not giving up and a lack of effort by persisting confused. I have my reasons for why I'll never give up and that's what this episode is about but the time spent always enduring struggle and challenges is always put to good use instead of claiming you have a "never give up" mentality but fall short with your inputs. This episode is more of a raw insight into what shaped me as an individu...