The Amazon Strategist Show

Step into e-commerce mastery as we delve deep into Amazon strategies with Matt Remuzzi from CapForge . 🚀 Matt, a business expert, author, and startup consultant, joins us to unveil the power of meticulous bookkeeping and accounting in deciphering your true profit numbers. 💰 Navigate complex profit margins, optimize costs of goods sold and ad spend, and tap into the hidden potentials of your bran...

🎉 Get ready for an electrifying new season of the Amazon Strategist Show that is set to transform your Amazon business with a fresh format and dynamic approach.🎙️ Host John Cavendish introduces two brilliant new hosts, Ben Smith and Arvin Teano, who are geared up to transform the Amazon game.  These expert voices bring a wealth of experience, covering multiple topics ranging from the nitty-gritty...

Are you ready to level up your Amazon advertising game? Join us as we welcome digital marketing expert Vince Montero , who shares invaluable insights on the evolution of Amazon advertising strategies and his journey through the industry. With 18 years of experience under his belt, Vince's expertise has taken him from affiliate marketing to helping Amazon sellers improve their PPC campaigns. I...

In this engaging episode, join John Cavendish as he delves into the world of market research and idea testing with Justin Chen, the co-founder of PickFu. Say goodbye to the limitations of feedback from family and friends when it comes to your business ideas. Discover how PickFu, the ingenious do-it-yourself consumer research platform, instantly connects you with genuine individuals who provide hon...

In this episode, we talk to Rohit Nair , a serial entrepreneur who has had multiple exits in the health and wellness, e-commerce, and consumer technology space. Rohit is also the founder of Assureful , a company that provides comprehensive insurance coverage to Amazon and Walmart sellers. He talks about the challenges faced by Amazon sellers in getting insurance coverage for their products and how...

Does Amazon have you feeling the pressure? Look no further! In this value-packed episode, John Cavendish speaks with Jessica Wright from Seller Labs to discuss the top-tier software and services they offer to help Amazon sellers succeed.  Get the inside scoop on how brand analytics and excellent customer management strategy can give your business a competitive edge. Jessica also offers insight int...

Repricers are a key tool for sellers looking to capture the buy box and maximize their profits, but navigating the delicate balance between pricing strategy and price wars can be tricky.  In this episode of The Amazon Strategist Show, host John Cavendish sits down with Ian Kaneshiro , Head of Sales and Customer Success at Seller Snap , to discuss the use of repricers in the Amazon marketplace.  Fo...

Join host John Cavendish as he talks with guest Talor Ofer of Retail Empire about how to diversify a brand's sales channels beyond Amazon and into the world of retail.  Ofer discusses how to evaluate brands for retail, the importance of a good catalog and website, and pricing strategies.  He also highlights the varying payment and contract terms of different retailers, and the negotiation pro...

In the highly competitive world of e-commerce, Amazon sellers are always looking for ways to gain a competitive edge. In this episode, your host John Cavendish speaks with Michael Veazey , an Amazon consultant and Mastermind Convenor at Amazing FBA , about the secrets to successful Amazon product development. Michael Veazey shares his insights on how taking massive action and caring about customer...

Running a successful e-commerce business is a challenge that many entrepreneurs face. While generating traffic to a website is important, converting that traffic into transactions can be even more difficult. In fact, conversion rates have been steadily dropping over the past five years, making it harder than ever to turn interest into sales. In this engaging podcast episode,your host John Cavendis...

Trade Shows offer businesses valuable opportunities to showcase their products or services, connect with potential customers, and network with industry professionals. By participating in trade shows, they  can boost their brand awareness, generate leads, and gain valuable industry insights. Prosper Show is one of  the highly anticipated trade shows in the Amazon industry, where established ecommer...

In today's competitive e-commerce landscape, having a strong Amazon product listing is crucial to stand out from the crowd and attract customers. One effective way to improve click-through rate and generate more traffic for your listings is by utilizing Amazon's Pay-Per-Click (PPC) advertising system. With PPC, you can target specific keywords and audiences, and only pay when someone cli...

Selling an Amazon business can be a complex process, but with the right preparation, it can be a smooth and successful transaction. In order to sell your Amazon business, it's important to have all your ducks in a row. This includes making sure your accounting is up-to-date, addressing any compliance and intellectual property (IP) issues, and anticipating the questions that potential buyers m...

Amazon provides opportunities for small and large businesses to reach millions of customers and grow their sales. However, with Amazon's changing rules and requirements, it's crucial for sellers to stay informed and up-to-date to remain profitable. Amazon's fees structure includes various charges such as referral fees, storage fees, and fulfillment fees, among others. The platform h...

When it comes to Amazon, knowledge is power. In order to succeed and stand out among the millions of Amazon sellers, you need to understand the importance of product research and validation. It’s essential for finding products that have a proven demand and low competition. Product research allows Amazon sellers like you to identify gaps in Amazon product categories that can be filled. Amazon selle...

Digital marketing is an invaluable tool in Amazon's success, allowing businesses to reach a wider audience and drive more sales. Through digital marketing strategies like SEO, PPC advertising, email campaigns, and social media campaigns, Amazon sellers have the potential to increase their brand visibility and connect with new customers.  In this episode John Cavendish and our guest Riley Benn...

When it comes to Amazon, you must make sure that your Amazon business is set up for success. Amazon’s eCommerce platform has many nuances that can be difficult to navigate if you don’t know the ins and outs. This includes Amazon Seller Central, Amazon Advertising Platform (AAP), Amazon Business, Amazon Marketplace Web Services (MWS), Amazon Pay Per Click services (PPC), Amazon FBA operations, logi...

If you want to dominate Amazon PPC, you need to automate and use artificial intelligence. AI can help you bid on keywords, optimize your ad campaigns, and track your results. With AI, you can track your progress and make adjustments on the fly to ensure that you're always ahead of the competition.  In this episode, John and our guest Ganesh Krishnan of AI Hello will walk you through: Automati...

Opening an international bank account for your Amazon business can be a daunting process. Aside from being required to appear in-person, the cost might be expensive. After setting-up you will face problems in sending, receiving and managing payments. With global payment solutions, Amazon business owners can optimize their payments solution for maximum efficiency.  In this episode, we will be joine...

Are you looking to grow your Amazon business? PPC campaigns are an effective way to quickly build visibility and reach potential customers. With the right strategy, you can maximize your ROI and scale your Amazon business in no time! In this episode, we will be joined by Darrell Paterson from sponsoredprofit.com. Sponsored Profit is a verified Amazon Advertising partner. They help brand owners inc...

If you're thinking about selling your Amazon business, you probably want to do it at the highest price possible. But how do you sell your Amazon account for the most money? The answer lies in planning. Before you even start selling an Amazon business, you need to plan for the sale. The market for Amazon businesses is booming. With the right plan, you can sell your Amazon business for a profit...

 Do you ever feel that there aren’t enough hours in the day? You have a list of things you need to get done but you constantly find yourself rolling tasks over to the next day. The fact is, as Amazon sellers there is so much to do on and off the platform if you really want to be successful. Today, we’re joined by Bryce Cressy, Head of Partnerships at Zee.co, who will take us through: How strategic...

Amazon PPC prices are on the rise and have been for some time. We know some sellers are considering moving all of their advertising off-platform. That could be a mistake. While it’s true there is huge competition and we’re all getting fed up with lining Jeff’s pockets with our ad dollars, Amazon ads still have the potential to be highly profitable (as well as juicing the algorithm). Our guest toda...

The Amazon platform is filled with an endless array of features. So many that it's hard to know which ones to spend time and effort nurturing. There’s a perception among many sellers that it isn’t possible to build a compelling brand on Amazon - buyers only shop on price and reviews. That’s just not true. Jon Elder is the man to tell us why. As a top 3000 seller who sold his Amazon business f...

As entrepreneurs, we’re always looking for new avenues to exploit. New ideas and fresh ways to get ahead of the competition. The cost of getting our products in front of the eyes of potential customers is rising constantly, cutting into margins and reducing profitability. Today’s guest brings us insights on an innovative solution - Amazon Influencer Marketing. John is joined by Tanner Rankin, CEO...