The Amazon Strategist Show

Growing an Amazon business takes more than great products. It requires the right financial strategy, inventory planning, and cash flow management. In this episode, John Cavendish sits down with Nadav Gorlicki, Founder of CapEc, to discuss how Amazon sellers can scale sustainably by combining smart financing with operational excellence. Learn how to avoid common growth bottlenecks, manage inventory...

Is your Amazon listing getting traffic but not converting into sales? In this episode, John sits down with Vincenzo Toscano, Founder of eComcy, to reveal the image optimization framework his 70-person agency uses to improve click-through rates and conversions for Amazon brands worldwide. From competitor research and customer psychology to split testing main images and optimizing for Amazon's...

Amazon listing updates not going through? Dealing with suppressed listings, catalog errors, or incorrect brand information? In this episode, we break down Amazon Catalog Management and show you how to keep your listings active, compliant, and optimized for conversions. Whether you're struggling with listing updates, brand ownership issues, policy violations, or unhelpful Seller Support respon...

Most Amazon sellers focus on PPC, rankings, reviews, and conversion rates. But according to Rohit Nair, Founder & CEO of Assureful, the sellers who thrive in 2026 will be the ones who master compliance, insurance, product safety, and operational resilience. In Part 2 of this conversation, John Cavendish and Rohit discuss why ecommerce businesses are increasingly being treated like regulated pr...

Most Amazon sellers treat insurance as a box to check. According to Rohit Nair, Founder & CEO of Assureful, that's exactly why so many ecommerce brands end up overpaying, underinsured, or exposed to unnecessary risk. In this episode, John Cavendish sits down with Rohit to break down how product liability insurance actually works, the costly mistakes sellers make when buying coverage, and...

Most ecommerce businesses respond to growth the same way: Hire more people. Juan Montero says that approach is already outdated. In this episode, John Cavendish sits down with Juan Montero, CEO of Flowgrama , to break down how AI automation systems are replacing repetitive operational work, reducing overhead, and helping founders scale without adding unnecessary headcount. This conversation goes d...

Most businesses are still using AI like a chatbot. Juan Montero says that’s the biggest mistake founders are making in 2026. In this episode, John Cavendish sits down with Juan Montero, CEO of Flowgrama , to break down how AI automation is actually being used inside real businesses to reduce manual work, automate customer support, cut operational chaos, and scale without adding headcount. If you’r...

Most Amazon sellers think low ACOS means success. Elizabeth Greene says that’s exactly why many brands get stuck. In this episode, John Cavendish sits down with Elizabeth Greene, Co-Founder of Junglr, to break down the real reason Amazon brands plateau, why scaling “profitable” campaigns can quietly destroy growth, and how to actually build an ad strategy that increases both market share and profi...

AI is everywhere in Amazon selling. But most sellers are using it completely wrong. In this episode, John Cavendish sits down with Elizabeth Greene, Co-Founder of Junglr, to break down what AI can actually do for Amazon ads — and where it completely fails. What you’ll learn in this episode • Why AI outputs are often “AI slop” without expertise • The biggest mistake sellers make when using AI tools...

Amazon FBA isn’t as simple as it used to be. In this episode, John Cavendish talks with Burak Yolga (Co-Founder & CEO of Forceget) about why relying only on Amazon’s ecosystem could be costing you serious money — and what smart sellers are doing instead. What you’ll learn in this episode • Why you should NOT rely only on Amazon fulfillment (MCF risks) • The hidden costs of Amazon AWD, AGL, and...

Amazon sellers are facing a brutal reality in 2026: Rising shipping costs.  Higher FBA fees.  Shrinking margins. In this episode, John Cavendish sits down with Burak Yolga, Co-Founder & CEO of Forceget , to break down what’s really happening in global supply chains and how eCommerce brands can survive. What you’ll learn in this episode • Why shipping prices are rising again (and what’s coming...

Most Amazon brands don’t fail. They plateau. In Part 2, John Cavendish sits down with Colin Plotica, Founder & CEO of Movement Retail , to break down why growth slows down and what brands must do to keep scaling. From product launch cadence to identifying new opportunities, this episode dives into the real strategy behind sustained Amazon growth . In this episode you’ll learn • Why Amazon prod...

Most Amazon sellers don’t fail because of ads. They fail because the product isn’t good enough. In Part 1, John sits down with Colin Plotica, Founder & CEO of Movement Retail, to break down how top brands actually develop, test, and validate new products before scaling. This episode dives deep into real-world product development strategies used by manufacturers and Amazon-focused brands. In th...

Most Amazon sellers don’t have a tax problem. They have a timing problem. In Part 2, John continues the conversation with Matt Remuzzi, Owner of CapForge Accounting, breaking down one of the most important concepts in ecommerce finance: Cash vs accrual accounting. This single shift can dramatically impact how much tax you pay — without changing your actual profit. In this episode you’ll learn • Th...

AI is powerful. But when it comes to your finances, it can cost you a lot more than you think. In this episode, John Cavendish sits down with Matt Remuzzi, Owner of CapForge Accounting, to break down why Amazon sellers should be careful using AI for bookkeeping and tax decisions. Matt has been in accounting since before the ecommerce boom and now leads a 90+ person team specializing in ecommerce a...

Getting your product into retail stores is not magic. It’s a numbers game, a conversion game, and a process that takes time. In Part 2, John Cavendish continues the conversation with Talor Ofer, Founder of Retail Empire, who has helped hundreds of ecommerce brands expand into retail chains across the United States. Talor breaks down the real step-by-step process of getting into retail, including h...

AI is changing how brands discover retail opportunities. In this episode, John Cavendish sits down with Talor Ofer, Founder of Retail Empire, to explain how AI tools are helping Amazon sellers uncover 29,000+ retail channels across the United States. For years, most ecommerce brands focused only on Amazon. But now, AI-powered research is revealing thousands of overlooked retail opportunities — fro...

Most Amazon sellers optimize for the first sale. That might be costing you serious growth. In Part 2, John Cavendish sits down with Tom Baker, CEO of Fordebaker, to break down how Amazon sellers should think about: • Lifetime value (LTV) • Recurring revenue • Lowering ROAS targets to scale faster • Launch profitability expectations • AI, Rufus, and algorithm myths As competition increases and CPCs...

Is Amazon still the best place to launch a product in 2026? In this episode, John Cavendish sits down with Tom Baker, CEO of Fordebaker, to break down how marketplace strategy is shifting, and why more brands are questioning whether Amazon should come first. After launching his own toy brand on Amazon in 2016 and expanding into the UK, EU, and US, Tom now leads multi-marketplace growth strategies...

What you will learn in this episode • How Amazon fulfillment performance impacts ranking and visibility • Why communication failures are the biggest 3PL red flag • What accuracy standards top 3PLs must hit to stay competitive • How hazmat and lithium ion products are really handled off Amazon • Why forecasting is a growth skill, not an ops task • How fulfillment mistakes should be resolved and own...

Amazon used to reward sellers who sent massive amounts of inventory into FBA. That era is over. In Part 1 of this podcast, John Cavendish sits down with Mark Becker, CEO and Co-Founder of G10 Fulfillment, one of the longest operating Amazon-focused 3PLs in the industry. They break down how Amazon’s aggressive stance on long term storage fees, inventory limits, and warehouse prioritization is forci...

Most Amazon sellers think once a listing crashes, it is game over.  That is not true. In Part 2 of this conversation, John Cavendish sits down with Colin Raja, Founder of Launch Lab, to break down how experienced sellers actually recover suppressed listings, lost rankings, and stalled ASINs. They dive deep into what really happens when Amazon suppresses a listing, why some types of suppression can...

Most Amazon sellers fail at product launches because they chase tactics instead of following data. In Part 1 of this conversation, John Cavendish sits down with Colin Raja, Founder of Launch Lab, to break down the foundations of a successful Amazon product launch. Colin has built and scaled eight figure Amazon brands and now helps seven and eight figure sellers remove guesswork from keyword rankin...

Many Amazon sellers focus on ads, rankings, and traffic but overlook the one system that holds everything together: product data. In this episode, John Cavendish sits down with Sascha Dobbelaere, founder of OneSila, to break down why poor product information silently limits growth for Amazon and ecommerce brands. Sascha shares how his background in a family run pet accessories business exposed the...

Scaling an ecommerce business should not come at the cost of burnout, misalignment, or losing yourself in the process. In this episode, John talks with Daphne Bravo, a former corporate retail buyer who left the traditional retail world to build a values led, spiritually aligned business. Drawing from her experience in corporate buying and entrepreneurship, Daphne explains how tools like human desi...