The Amazon Strategist Show

There has never been more competition on Amazon than there is today. Every niche and every product is saturated with sellers. Unless you create something groundbreaking, the most effective way to stand out is to create a brand, not just a product. Buyers can relate to brands and learn to trust them. But they’re not easy to build; especially on a budget. That’s where our today’s guest, Laura Meyer,...

Amazon Advertising is a great way to get your products in front of potential buyers. It can also be a great source of revenue for your business, especially if you're already selling on Amazon. Our guest have been featured on CNBC, ABC Nightline, NY Times, Global News, and Helium 10 podcasts a few times.  If you’re looking for an amazon advertising strategy, join us for this episode. We’d love...

A successful launch is always tricky and some would say it's the most important time for your product. We all know about the infamous 'honeymoon period', but once you've taken advantage of those early sales, where do you go from there? There are many different strategies you can employ - external advertising sources being one of them. Our guest today is an industry expert in ma...

Talent is a strange beast. Many people have some talent. Some people have a lot of talent. But it’s rare to come across those so capable and gifted that they stand out clearly from the crowd. Our guest is one such savant. What Mozart could do with a piano or Da Vinci could do with a paintbrush, Don Henig can do with a business plan. His most recent venture, AccrueMe is the most recent success on D...

Writing listings that demonstrate what your brand represents isn’t something that comes naturally to many people. You really have to have a deep understanding of your target audience. But not just that, you need to know the underlying psychology behind buyer decision-making and why different people choose to support certain brands. Amy Wees of Amazing at Home is perfectly positioned to help us get...

Do you know exactly what your products are worth? You know your costs of course, but do you really know how the value of your product is perceived? If you answered no, our guest today has the strategies you need to know when building a brand to drastically increase that perceived value and get the edge over your competitors. We are joined today by podcast host extraordinaire, Norm Farrar. Not only...

The US marketplace holds huge opportunities for sellers, but also huge competition. The EU marketplaces are growing rapidly and often only have a fraction of the competition. So, why aren’t more sellers taking advantage of the EU? Well, it’s a little more complicated than opening an account and sending in your inventory. There are different rules, regulations and, of course, languages. How can you...

There are tons of ways you can break down your performance on Amazon. You can look at organic sales, ranking, ad sales, ACoS…the list goes on. What’s hard is looking at that data and knowing what actions you take will move the needle the most, and move it in the right direction. Brian Johnson of Canopy Management is an expert on exactly that. Today, we’re going to dig into strategies that will hel...

If there’s one thing we struggle with as solo ecommerce entrepreneurs it’s time. There’s a lot to do. Growing your business while managing personal commitments can be overwhelming. But do we really need to be doing all of it manually? Our guest has an ingenious solution. Don’t just automate business - automate life! There are so many parts of our lives that we don’t need to be giving time and ener...

Finding products to sell on Amazon is tough. You have the option of launching your own brand, which can be extremely successful but that requires a big investment and the stakes for failure are high. There are other options. Dropshipping, wholesale, retail arbitrage…or online arbitrage, the subject of today’s episode.  It’s not easy to find profitable products in online marketplaces which have gre...

Building a successful business is tough in a market already saturated with great ideas. Finding a need that isn’t already being catered to or doing it better than the competition is no small feat. Our guest today seems to have found the solution. Nathan Hirsch has built and grown multiple businesses across different verticals, most recently Ecombalance - an awesome online bookkeeping service for e...

Making informed, strategic decisions based on real data isn’t easy. Without proper evaluation, there are no guarantees when it comes to Amazon. You may get lucky, but when your competitors are basing their decisions on something more than luck you’re much more likely to lose if you don’t do the same. Our guest is a true technical strategist who understands the internal mechanics of Amazon’s proces...

A lot of the advice that is thrown around in Amazon forums these days is the same; if you’re not selling well, optimize your listings. ‘Optimize’ has now become an irritating buzzword that gets thrown around all too much. That said, the principle isn’t wrong. Making strategic improvements to your listings is massive for conversions. But which improvements are actually going to move the needle? Tod...

Google Ads is an incredibly underutilized tool for many Amazon sellers, but with soaring Amazon PPC costs it’s more important than ever to diversify your strategies for the best ROI on advertising. But how can you leverage Google to boost Amazon sales?  As a Google Ads expert, Tyler has the answers you’re looking for. Director of Operations at AMPD, a platform made specifically to get the best out...