That Photography Girl

Hello, sunshines! How can you take your personal branding, your business branding, and your marketing strategies and tie them all together? This week, Nathan Chanski is here to answer allll of that and more! You are going to walk away from this episode with SO much knowledge, and want to review your business! Make sure you DM me and let me know which tip you loved the most! Nathan Chanski is a Wed...

Hello, sunshines! What's the best way to get out of business debt? Is there a difference between good and bad debt? Should I be working at trying to get out of debt? These are all questions that we're going to tackle in today's episode with Gina Knox. Make sure you  DM me and let me know which tip you loved the most! Leave a review for a chance to be entered into this month’s giveaway! Gina is the...

Hello, sunshine! I'm so excited to bring you this episode with Carley Mae. If you feel like you're struggling to grow on Instagram, this episode is going to help you out! You don't want to miss it! Make sure you DM me and let me know which tip you loved the most! Check out Carley's Instagram ! Leave a review for a chance to be entered into this month’s giveaway! ☀️Extras!☀️ You're going to want to...

Hello, sunshines! Today I have with me India Earl, and we are talking about the three mistakes that you're making in your pricing. You know her, you love her. She specializes in balancing strategy and passion to financially empower photographers. We're going to be talking about three common pricing mistakes that you might be making and how to fix them. Believe me, you are going to want to take not...

Hiii Sunshines! Welcome back to The Gold Biz Podcast. This week I had the pleasure of chatting with the amazing, Gina Knox. Gina is a financial coach and the founder of Gina Knows Money. With a background in finance and accounting, Gina helps entrepreneurs and small business owners gain control of their finances and build wealth. She is passionate about helping her clients create financial stabili...

"How you leave in an experience is just as, if not more important than how you start it."   Hi Sunshines! I'm so glad you’re here! In this episode, we're going to uncover the secret sauce behind booking more photography clients using the fascinating concept of the primacy recency effect. Trust me, it's a psychological phenomenon that will blow your mind! Humans have a tendency to remember the firs...

"You're not just selling a product, you're selling an experience." Hi Sunshines! I'm so glad you’re here! This week we’re diving into ways to boost your album sales. This week I'm stressing the importance of selling albums and highlighting the emotional experience they provide. I’m giving away tips on marketing campaigns, email sequences, and overcoming objections to increasing album sales. This q...

"Using automation in your marketing strategy helps eliminate manual tasks and create a client experience that's consistent every time." Hi Sunshines! I’m so glad you’re here. In this episode, we're diving headfirst into the world of marketing automation. As a business owner, it's crucial to keep your marketing tasks automated while still delivering a personalized and authentic client experience. ...

"You're just a photographer. You're really just there to capture the moments, but sometimes it might not happen."   Hi Sunshines!!! ☀️Welcome back to another episode of The Gold Biz Podcast! Our special guest this week is Paige Griffin, or you may know her as “The Legal Paige.” Paige Griffith is a lawyer and the founder of The Legal Paige, a company that provides legal resources and contract templ...

"You have to go out and create opportunity for yourself if you want to gain more visibility." Hi Sunshines!!!☀️Welcome back to another episode of The Gold Biz Podcast! In today's episode, we’re chatting about five ways to become wildly visible as a wedding photographer. Blogging and SEO: Blogging helps build credibility, position oneself as an expert, and generate traffic through optimized blog po...

Hi Sunshines!!!☀️Welcome back to another episode of The Gold Biz Podcast! In today's episode, we chat about something crucial for every photography business – tracking those KPIs!  These little numbers hold the key to unlocking the treasure chest of your photography empire!  Join me as we navigate revenue, client acquisition and retention, booking metrics, marketing, and online presence, social pr...

Hi Sunshines!!!☀️Welcome back to another episode of The Gold Biz Podcast! This week, I'm super excited to chat with you about something close to my heart: creating your very own "money magnet" in the photography industry!  I can't stress enough how vital it is to have a crystal-clear signature offer and to spot those gaps in the industry. It's like a treasure hunt for your photography business! Do...

"Your blog should have a desired outcome before you create it." Hi Sunshines!!!☀️Welcome back to another episode of The Gold Biz Podcast! Our special guest this week is the amazing Katrina Waardenburg. She's a blogging and Pinterest wizard with over four and a half years of experience under her belt. Katrina's got a knack for helping businesses create blog posts that not only shine on Google but a...

Hi Sunshines!!!☀️Welcome back. This week, we are joined again by the incredible Val Marlene. Val is a former wedding photographer turned financial coach for women creative entrepreneurs. She helps these entrepreneurs take control of their money and time to create a balanced and successful life.   In this episode, Rachel continues her conversation with Val about the importance of finances for creat...

Hi Sunshine!!!☀️ Welcome back. This week we are joined by the incredible Val Marlene. Val is a former wedding photographer turned financial coach for women creative entrepreneurs. She helps these entrepreneurs take control of their money and time to create a balanced and successful life. In this episode, Rachel and Val discuss the work-life balance challenges for entrepreneurs. They emphasize the...

Hello, sunshine!! ☀️This week we are joined by the lovely Grace Torres! Grace is a highly successful wedding photographer based in Florida. Her work has been featured in prestigious publications such as Vogue, CNBC, and Brides. With her strategic approach to pricing, she could scale her business from $40k to $177k in just one year.   Graces shares her journey to scaling her business and charging p...

Hello, sunshine!! ☀️This week, we are talking all things growth and scaling! It is essential to prioritize building a solid foundation before attempting to generate more inquiries. Growth and scaling are distinct concepts, and it is crucial for business owners to be able to handle an increased client load before focusing on lead generation.  Solid systems, workflows, and automation are crucial bef...

Hello, sunshines!! ☀️ In this episode I'm discussing the various ways businesses can automate their marketing using AI. It’s so important to adapt to the changing landscape of AI and I share practical tips for implementing AI strategies into marketing plans. We’re covering topics such as email marketing and workflows, referral and testimonial automation, lead generation through landing pages, chat...

Hello, sunshine!! ☀️In today's mini-episode, Rachel shares her initial thoughts on the new social media app, Threads. She discusses how the app allows for quick and easy content creation without the pressure of curating and perfecting posts. Threads provide an outlet for showing up as one's true self and sharing thoughts and personality in a more authentic way. Threads is creating a positive and f...

  Hello, sunshine!! ☀️ This week we are joined by the lovely Jaiden Robinson a social media manager and algorithm expert! With a deep understanding of the ever-changing social media landscape, she helps businesses leverage the power of social media algorithms to grow their online presence and engage with their target audience. In this episode, we discuss the social media algorithm and how business...

Hello sunshines!! ☀️This week I'm sharing three mindset shifts to help you get off the inquiry rollercoaster and bridge the gap between inquiries and bookings. It’s all about focusing on factors beyond the quality of your work, avoiding comparison to others, and embracing rejection as a learning opportunity.    Don't let low bookings get in the way of marketing and running your business efficientl...

Hello, sunshine!! ☀️This week were are joined by the lovely Abbi Cooley and Nicole Kirshner, founders of Savvy the Workshop. This week we are talking all things building trust with clients, establishing a flow, and posing clients.  We discuss the importance of having a good session flow when photographing couples. Relying solely on prompts can make the session feel choppy and uncomfortable, and go...

Hello, sunshine!! ☀️This week we are diving into the world of booking bottlenecks and how to overcome them in the buyer's journey.  It's crucial to find that perfect balance between giving just enough information without overwhelming potential clients. Keep your website, marketing materials, and social media accounts clear, concise, and to the point. When it comes to pricing: there's no one-size-f...

If you feel like inquiries have dipped this year, you are NOT alone! I'm seeing this across our industry and want to shed a little insight as to why it may be happening, along with some tips on how to book your highest packages ever - even with this trend! Make sure you listen to Episode 73 "3 Reasons You're Not Getting Inquries" and Episode 78 "10 Things To Do If Inquiries Still Aren't Coming In"...

Hello, sunshine!! I am SO EXCITED about today’s episode! We have wedding videographer (and Bachelor star!) Susie Evans on to talk about getting started as a videographer and marketing when you move across the country. You will want to hear her final piece of advice because, lets be honest, we all need the reminder!! Make sure you leave a review on Apple Podcasts to be entered into the podcast swee...