That Photography Girl

Hello, sunshines! Today on the Gold Biz Podcast, we are diving into the challenges and strategies for talking about yourself as a photographer. Discover effective ways to use your brand voice, write compelling bios, and create impactful messaging. I share my personal struggles and offer five actionable tips to help you confidently convey who you are and what you do. From crafting a simple one-line...

Hello, sunshines! I am joined by John Bunn from ' How to Film Weddings ' to discuss the impact of networking with vendors on increasing bookings and inquiries. We explore effective strategies for networking, how to identify the right vendors to connect with, and the importance of providing value and building genuine relationships. John shares his personal experiences and insights on long-t...

Hello, sunshines! In this episode, I am joined by Claire Hunt to discuss the importance of identifying and marketing your unique selling point as a photographer. We delve into how to identify what sets you apart, understand your why, and communicate this effectively to clients. Claire offers practical tips on leveraging reviews, seeking feedback from peers, and reflecting on personal experiences t...

Hello, sunshines! In this episode, we dive into the importance of financial management for creative entrepreneurs, particularly photographers. Danielle shares essential advice on how to manage finances, set up separate business and personal accounts, and the significance of reframing the narrative around money management. We discuss practical tools like financial statements, bookkeeping software,...

Hello, sunshines! Mastering business organization and workflow automation can seem daunting, which is why we have Melissa Rich on this episode to discuss the importance of getting and staying organized in business. We highlight strategies for systemizing business operations with a focus on workflows and follow-ups to enhance client relationships. The discussion includes techniques like day and tim...

Hello, sunshines! Eden Strader is here to dive into the essential elements of creating a unique  and competition-proof photography brand. We discuss how to stay true to your mission while adapting to industry changes, and offer actionable steps to lay a strong business foundation. Eden shares insightful personal branding stories and practical advice on incorporating storytelling and personal trait...

Hello, sunshines! You are going to be blown away by this episode! The Legal Paige returns to discuss the important topic of photographers' legal rights over their images. The conversation covers how other vendors can legally use photographers' photos for marketing, the necessity of specific clauses in contracts, and how photographers can protect their intellectual property. Paige explains...

Hello, sunshine! I am SO excited to bring you my talk with Kelly Roach! We chat about introducing Conviction Marketing as a framework for entrepreneurs, especially photographers, to build and leverage a thought leadership brand beyond conventional marketing strategies. Kelly discusses the pitfalls of following social media trends and the importance of creating content with timeless value. She emph...

Hello, sunshines ! I am SO excited to share my chat with Breeanna Farmer about bringing new girl energy to your business. It is going to make you explore the spark that you had at the start of your photography journey. Breeanna talks about how embracing this mindset changed her business, shares some tips on how to reality check yourself in moments of self-doubt, and making connections. Don’t forge...

Hello, sunshines! Today we are talking about something new on the show - PR! I have Lydia & Bridget from Visibility on Purpose to unravel the complexities of public relations and how it can be leveraged as a powerful tool in your marketing strategy. They share their insights on how you can leverage PR to distinguish themselves in the market! You’re going to learn what public relations means fo...

Hello, sunshine! I am so excited to share this interview with Lei Lei Clavey. She shares her expertise on capturing wedding details and adopting an editorial style in photography. We talk about the importance of understanding and curating those details that reflect the couple's personalities for storytelling through photography. You’re going to get insight into preparation, communication with...

Hello, sunshines! Today we are talking about something we have never really addressed on the podcast before, stock photography! Aubrey Westlund joins me to explore the untapped potential of stock photography as a source of passive income for photographers. Aubrey explains the basics of stock photography, the necessity of releases, and guidelines to avoid intellectual property issues. We get deep i...

Hello, sunshines! Today I am joined by Natalie Neal Hassett and we are focusing on the concept of sensory branding. Through exploring how incorporating the five senses can enhance brand visibility, appeal, and loyalty, Natalie shares her insights on creating a distinct brand vibe. The discussion covers the importance of emotional connections in purchasing decisions, the role of photography in capt...

Hello, sunshines! I am SO excited to bring you this interview with Brittnie Renee who has mastered the art of 15-hour work weeks. We dive into the challenges of being constantly busy as an entrepreneur and parent, and how to structure your days for increased efficiency and productivity. Brittnie shares her journey from working exhaustively to intentionally structuring her time to be present for he...

Hello, sunshines! I’m SO excited to bring you my talk with Rachel Greiman from Green Chair Stories. We delve into the common mistakes photographers make with copywriting, the tendency to imitate others in the industry. We talk about ways to explore strategies for you to to develop your unique voice. This episode is going to encourage you to consider your business goals, how you are approaching you...

Hello, sunshines! If you have tried mini-sessions before and didn’t feel successful, or if you have never tried mini-sessions (and had no plans to), I bet this episode with change your mind! Kayla shares tips and strategies on how to be successful in running mini-sessions. We talk about starting with the desired profit, offering a great client experience, having an effective marketing strategy tha...

Hello, sunshines! I cannot wait for you to hear this conversation with Kaitlyn Blair. We discuss productivity, organization, and overcoming overwhelming tasks for business entrepreneurs and photographers. The conversation steers toward understanding how important automation and project management tools are in increasing productivity. You are going to learn how to beat the struggle of getting organ...

Hello, sunshines! I am SO excited for you to listen to this episode with Natasha from ShineWithNatasha. We talk about the importance of video marketing on Instagram and she shares her personal journey of overcoming the fear of being visible on the platform. We talk about using all the features of Instagram, such as reels, stories, live, and feed posts. You are not going to want to miss the useful...

Hello, sunshines!! I am SO excited to share some insights into creating effective pricing guides!  It’s important to not overwhelm clients with information in guides and resources, so we are going to break down the workflow into four phases: Onboarding and booking, Nurture, Delivery, and Offboarding. I’m going to outline how to structure a successful pricing guide so you can not only book your dre...

Hello, sunshines! I am SO excited to bring you this episode with Kennidy Nicole. We discuss the importance of harnessing a positive mindset to achieve business success. We talk about 1% thought change and how this minor shift can significantly improve personal and empower your business growth!! Get ready to use practical exercises and apply this to your business! We can’t wait to celebrate your wi...

Hello, sunshine! Are you ready to turn into a go-to and irresistible photographer? Today I am beyond excited to share this talk with KT Merry! She is an experienced professional in the photography industry, and today she shares her insights on becoming an exceptional photographer. She highlights the five secrets: defining personal success, developing a unique perspective, balancing creativity and...

Hello, sunshines! I am SO excited to introduce you to Aftershoot’s Justin, a wedding photographer and Vice President of Aftershoot, an innovative AI-based photo-culling and editing program. We discuss how Aftershoot allows users to remove the tedious aspects of photo editing, by using AI to understand and adopt the user's style. The program also offers unlimited photo editing, a huge advantage...

Hello, sunshine! We are taking a peek behind the curtain in this chat with Trent! We are giving you an inside look into our daily life, future plans, and overall thoughts as we embark on a new year. DM me on Instagram and let me know what part stuck out to you the most!  ☀️Extras!☀️ Follow me on YouTube to get life updates, photography tips, and a ton of short clips full of information! Come apply...

In this episode of the Gold Biz podcast, I am going to answers questions from YOU about balancing my roles as a photographer, business owner, and mother. I’m going to share insights into the ups and downs of running a business, including the need to stay productive and adopt tools for lead generation, strategies to avoid burnout, and how to respond in periods of low inquiries. If you have any more...

Hello, sunshine! In this episode of the Gold Biz Podcast, we are going to dive into the highlights, failures, and lessons witnessed in my personal and professional life during 2023. We reflect on team role changes, client relationships, and the importance of setting boundaries. Learn my Three F’s and how it is going to help re-emphasize the importance of maintaining a strong work-life balance in 2...