That Photography Girl

Ever wondered how wedding photographers get invited to New York Bridal Fashion Week? How do they connect with luxury bridal designers, photograph runway shows, and get access to some of the biggest names in the wedding industry? After attending New York Bridal Fashion Week for the second year, Rachel Traxler is sharing exactly how she got there, the designers she photographed, and what she's learn...

Featuring the Owner of Stonehaven Event Venue Want to photograph more high-end weddings? Getting on a luxury wedding venue's preferred vendor list could be one of the most valuable relationships you build in your photography business. But here's the thing: Taking beautiful photos doesn't automatically make you a photographer a venue wants to recommend. In this episode of *That Photography Girl Pod...

ou don’t need millions of followers to make social media valuable for your photography business. But you  do  need to know what you’re trying to get from it. In this episode, I’m sitting down with  Preston Luke  to talk about monetizing your social media as a photographer and what actually helps you get noticed. We get into the questions photographers have when they see other creatives landing opp...

When Kelly first came into my world, she was doing a little bit of everything. Newborns. Seniors. Families. Weddings. You name it. At the same time, she was working full-time as a social worker, pursuing her master’s degree in clinical social work, becoming a new mom, and figuring out how the heck to run an actual photography business. She knew pretty quickly that what she was doing wasn’t sustain...

What happens when you know you’re good at photography… but realize being good behind the camera isn’t the same thing as knowing how to build a business? In this episode, I’m sitting down with my coaching client Hannah Ellis to talk about exactly that transition from charging around $1,800 for weddings and piecing together free marketing advice to building a more intentional business, raising her p...

Busy season gives you SO much content to work with. But here’s the thing: just because your content proves you’re busy doesn’t mean it proves someone should book you. There’s a huge difference between “look how much I’m working” and “look at the experience I create for my couples.” In this episode, I’m breaking down exactly how to make that shift without creating more work for yourself. If your fe...

September can feel like pure survival mode as a wedding photographer. You’re shooting weddings, editing galleries, answering emails, creating timelines, posting sneak peeks, and basically just trying to keep your head above water. 😝 But girly, I don’t want you to just  survive  September. Because while you’re busy serving the clients already on your calendar, your future clients are watching. And...

If you’ve been wanting to incorporate film into your wedding photography but have NO idea where to start, this episode is for you! Today I’m chatting with film and editorial wedding photographer Loraleah Marie all about how to start shooting film at weddings and sessions without feeling completely overwhelmed by the process. Because adding film to your work isn’t just about grabbing a film camera...

If your photography packages aren't converting the way you hoped, it may not be your pricing. In this episode, I share some of the most common mistakes I see photographers make when creating their packages and, more importantly, how to fix them. From overwhelming clients with too many choices to accidentally attracting the wrong inquiries, your packages play a much bigger role in your booking...

You sent your pricing. They opened it. Then... silence. It's one of the most frustrating parts of running a photography business, and it's easy to assume your prices scared them away. But what if pricing isn't actually the problem? In this episode, Rachel unpacks the real reasons potential clients ghost after an inquiry. From the messaging you use to the overall client experience you&#...

Think you need to live in a major city to book luxury destination weddings? Think again. In this episode, Rachel sits down with wedding photographer   Staci Brucks , who has built a thriving high-end destination wedding business while living in a small town. Staci shares how she strategically uses social media to attract dream clients from around the world, create a recognizable luxury brand, and...

If you've ever felt like you have to spend money on Facebook or Instagram ads to keep your calendar full, this episode is going to change the way you think about marketing. Rachel sits down with photographer and educator Brandi Alyse to unpack the three organic marketing strategies that consistently bring in inquiries and bookings without relying on paid advertising. Instead of chasing trends...

What makes a photography experience unforgettable? It's not just beautiful images. It's how your clients feel from the very first inquiry to the final gallery delivery. In this episode, I sit down with photographer  Maegan Grendall   to talk about the client workflow that has helped her create a seamless, personalized experience while building a business fueled by referrals and repeat clie...

Why Photographers are making it harder for clients to book their packages and how to fix it 👉 Shop my low-ticket education resources → https://racheltraxler.com/shop 🧡APPLY for high-level Photography Business Coaching → https://racheltraxler.com/apply 📸Join That Photography Group for FREE live masterclasses + resources → https://www.skool.com/that-photography-group-2871/about 🦄Try Aftershoot f...

What if the thing that makes your brand unforgettable isn't your logo, website, or color palette? In this episode, I'm sitting down with Chicago photographer Lauren Ashley to talk about what really creates a recognizable brand in today's photography industry. We dive into why connection will always outperform perfection and how sharing your story can become one of your biggest differentiators. Lau...

What if building a successful photography business wasn't about posting more, working harder, or constantly chasing the latest marketing strategy? In this episode, Rachel sits down with photographer, filmmaker, and educator John Bunn to discuss his Exposure Triangle framework, a unique approach to helping photographers build stronger brand recognition, attract better-fit leads, and create a bu...

Reviews from attending my photography retreat and being in my photography coaching program! In this special episode, I'm sitting down with five photographers who are members of Passion to Profit and attendees from our recent photography retreat. Hear their real inside thoughts on where they're at in their business after being in the program. One of the things I love most about these conver...

In this episode, I’m sitting down with the founder of Social Templates Co, and honestly… if you’ve ever stared at your phone thinking “what do I even post?” — this one’s going to hit. We’re diving into what this app actually is, how it works, and why it’s becoming such a go-to tool for photographers who want to show up consistently without reinventing the wheel every single time. At its core, Soci...

In this episode, I’m pulling back the curtain on my last three wedding bookings and sharing exactly why each couple said yes. No guessing, no fluff. Just real insights from real inquiries that turned into real clients. If you’ve been wondering why some inquiries convert effortlessly while others ghost you, this episode will help you see what’s actually happening behind the scenes and how to create...

This episode was recorded live at WPPI 🎤 and honestly… it’s one of those conversations I wish every photographer could sit in on. I’m joined by Elena S Blair , and we go deep into what’s  actually working right now  in your business from marketing strategies to mindset shifts to the reality of evolving seasons. Because yes… inquiries might feel slower for some of you. But this conversation is abo...

April is where things start to feel real. Some photographers are finally seeing bookings come in… and quietly taking their foot off the gas. Others are refreshing their inbox wondering what they’re doing wrong. In this episode, I’m breaking down exactly what to do in both situations, because the truth is… both can hurt your business if you don’t handle them well. Whether you’re booked out or still...

In this episode, I’m sharing a recap of my time at WPPI and some of the biggest takeaways I’m bringing home with me. From the conversations I had to the sessions I attended, WPPI was such a good reminder that growth in business does not always come from doing more. Sometimes it comes from getting in the room. I’m talking about what stood out to me at the conference, what I noticed in the photograp...

If you’ve ever wondered why your website is getting traffic but not turning into inquiries or bookings, this episode is for you. Today I’m joined by the team at Quicksite Design to talk about the website mistakes we see photographers making all the time. And the tricky part? Most of them are small things that quietly add friction for potential clients. We talk about the simple changes that can mak...

In this special  International Women’s Day episode , I wanted to take a moment to celebrate the incredible women inside my coaching programs and share some of the momentum they’re building in their photography businesses. Watching photographers grow their confidence, raise their prices, and step into stronger positioning in their businesses is one of the most rewarding parts of the work I get to d...

If photography inquiries feel inconsistent or slower than you want, this episode is your reset. In this March Playbook episode, I’m breaking down how photographers can build real momentum by doubling down on what’s already working instead of chasing new strategies every month. Because sustainable growth in a photography business doesn’t come from constant reinvention. It comes from refinement. Ins...