That Photography Girl

What makes a photography experience unforgettable? It's not just beautiful images. It's how your clients feel from the very first inquiry to the final gallery delivery. In this episode, I sit down with photographer  Maegan Grendall   to talk about the client workflow that has helped her create a seamless, personalized experience while building a business fueled by referrals and repeat clie...

Why Photographers are making it harder for clients to book their packages and how to fix it 👉 Shop my low-ticket education resources → https://racheltraxler.com/shop 🧡APPLY for high-level Photography Business Coaching → https://racheltraxler.com/apply 📸Join That Photography Group for FREE live masterclasses + resources → https://www.skool.com/that-photography-group-2871/about 🦄Try Aftershoot f...

What if the thing that makes your brand unforgettable isn't your logo, website, or color palette? In this episode, I'm sitting down with Chicago photographer Lauren Ashley to talk about what really creates a recognizable brand in today's photography industry. We dive into why connection will always outperform perfection and how sharing your story can become one of your biggest differentiators. Lau...

What if building a successful photography business wasn't about posting more, working harder, or constantly chasing the latest marketing strategy? In this episode, Rachel sits down with photographer, filmmaker, and educator John Bunn to discuss his Exposure Triangle framework, a unique approach to helping photographers build stronger brand recognition, attract better-fit leads, and create a bu...

Reviews from attending my photography retreat and being in my photography coaching program! In this special episode, I'm sitting down with five photographers who are members of Passion to Profit and attendees from our recent photography retreat. Hear their real inside thoughts on where they're at in their business after being in the program. One of the things I love most about these conver...

In this episode, I’m sitting down with the founder of Social Templates Co, and honestly… if you’ve ever stared at your phone thinking “what do I even post?” — this one’s going to hit. We’re diving into what this app actually is, how it works, and why it’s becoming such a go-to tool for photographers who want to show up consistently without reinventing the wheel every single time. At its core, Soci...

In this episode, I’m pulling back the curtain on my last three wedding bookings and sharing exactly why each couple said yes. No guessing, no fluff. Just real insights from real inquiries that turned into real clients. If you’ve been wondering why some inquiries convert effortlessly while others ghost you, this episode will help you see what’s actually happening behind the scenes and how to create...

This episode was recorded live at WPPI 🎤 and honestly… it’s one of those conversations I wish every photographer could sit in on. I’m joined by Elena S Blair , and we go deep into what’s  actually working right now  in your business from marketing strategies to mindset shifts to the reality of evolving seasons. Because yes… inquiries might feel slower for some of you. But this conversation is abo...

April is where things start to feel real. Some photographers are finally seeing bookings come in… and quietly taking their foot off the gas. Others are refreshing their inbox wondering what they’re doing wrong. In this episode, I’m breaking down exactly what to do in both situations, because the truth is… both can hurt your business if you don’t handle them well. Whether you’re booked out or still...

In this episode, I’m sharing a recap of my time at WPPI and some of the biggest takeaways I’m bringing home with me. From the conversations I had to the sessions I attended, WPPI was such a good reminder that growth in business does not always come from doing more. Sometimes it comes from getting in the room. I’m talking about what stood out to me at the conference, what I noticed in the photograp...

If you’ve ever wondered why your website is getting traffic but not turning into inquiries or bookings, this episode is for you. Today I’m joined by the team at Quicksite Design to talk about the website mistakes we see photographers making all the time. And the tricky part? Most of them are small things that quietly add friction for potential clients. We talk about the simple changes that can mak...

In this special  International Women’s Day episode , I wanted to take a moment to celebrate the incredible women inside my coaching programs and share some of the momentum they’re building in their photography businesses. Watching photographers grow their confidence, raise their prices, and step into stronger positioning in their businesses is one of the most rewarding parts of the work I get to d...

If photography inquiries feel inconsistent or slower than you want, this episode is your reset. In this March Playbook episode, I’m breaking down how photographers can build real momentum by doubling down on what’s already working instead of chasing new strategies every month. Because sustainable growth in a photography business doesn’t come from constant reinvention. It comes from refinement. Ins...

In this episode, Rachel Traxler dives into what to do when inquiries are down and why it is usually a visibility, funnel, or messaging issue rather than a reflection of your talent. She explains how to audit your visibility to ensure new people are consistently discovering you, identify leaks in your inquiry funnel that may be costing you bookings, and refine your messaging so it resonates with to...

If your inquiries are slower than usual, this episode is your reminder to take a breath. Because fewer inquiries does not mean you failed. It means the economy shifted, buyers are behaving differently, and the old ways of attracting clients aren’t working the same way they used to. In this episode, Rachel breaks down what’s actually happening in the market right now and why so many talented photog...

Hello sunshine! I am here today if you are floundering in February to give you the EXACT playbook of what I want you doing. This is a behind the scenes look at the kind of guidance I give my coaching students as well, but I want you feeling purposeful and empowered this February. Tune in! Remember that I will be sharing a playbook EVERY MONTH this year, so feel free to subscribe and keep your eyes...

What if offering photo and film didn’t mean doubling your workload, learning new gear overnight, or turning your business upside down? In this episode, I sit down with the team from Salar Media to break down exactly how photographers can add video to their packages in a way that feels simple, profitable, and aligned with how you already work. This conversation is especially for photographers who:...

January can feel quiet in the photography world, and when inquiries slow down, it’s easy to let doubt creep in. In this episode, I’m walking you through The Photographer’s January Playbook: what I believe you should focus on when bookings feel lighter and the noise in your head starts getting louder. Instead of forcing momentum that doesn’t fit the season, I talk about how January can actually be...

In this episode of That Photography Girl, I’m joined by Miles Witt Boyer to break down what it actually means to be a luxury photographer and why high-end clients are choosing you, not just your photos. If you’ve ever wondered how photographers book premium clients without competing on price, this conversation is for you. Miles shares how luxury photography is built on experience, trust, and perce...

In this episode of That Photography Girl, we’re joined by the radiant and wildly talented Hope Taylor to talk about something photographers either love… or are slightly terrified of: same-day sneak peeks. But here’s the hot take…Same-day sneak peeks aren’t just a “nice touch.”They are a visibility engine. A referral magnet. A repeat-client creator. And honestly? One of the fastest ways to turn dre...

In this episode, we’re talking about how to get out of the “only posting reels that are photo slideshows” rut and start creating content that actually builds connection, visibility, and trust with your audience. We cover: What Social Templates Co is  and who it’s for How and why it was founded Simple ways to diversify your content   Why mixing content types matters  for growth, sales, and storytel...

In this episode, we are talking all about how Photographers can maximize florists and the questions that they can be asking to maximize the results of their photos! Guest: Jaclyn https://www.hometownflowerco.com/🤍 Sponsor: PASS+ https://racheltraxler.passgallery.com/referralThis episode is brought to you by PASS+, that handles all my processing and marketing for me as a passive sort of photograph...

Booking and proposal season is coming fast, and here’s the hot take most photographers don’t want to hear: You can’t treat your rebrand like a Band-Aid that will make more inquiries come. In this episode, I’m breaking down exactly what you should be prepping before inquiries spike so you don’t end up scrambling, ghosting leads, or leaving money on the table. We’re talking systems, client-facing to...

In today’s episode of That Photography Girl, I’m sitting down with content creator Yvie Lambert, and this conversation is such a good one. Yvie has a way of breaking down creativity, content strategy, and the industry. We talk about staying in your creative zone, what actually makes good content right now, and why being willing to adapt is one of the most important skills you can have as a creator...

Black Friday can make or break your year, but only if you do it right. In this episode, we’re breaking down how to create a photographer-friendly sale that actually converts (without confusing your clients ). We’re diving into: Why marketing to two different audiences sometimes matters—and how to do it without splitting your focus The “one-offer” rule that simplifies your sale and boosts conversio...