That Photography Girl

If you’ve ever caught yourself thinking,  “I’d love to expand my team… but where do I even start?”  — this episode is for you. Rachel sits down with  Ashley Ebert , founder of  The Abundance Group , to unpack what it really means to move from solo hustler to confident leader. Together, they dive into the mindset, systems, and steps behind building a supportive, values-driven team that helps your b...

We’re closing out launch week with the systems photographers secretly crave and the kind that don’t just “automate,” but lift mental load . Today we unpack the difference between passive admin relief vs cold, impersonal automation and how to create a client experience that feels high-touch while buying you time back. In this episode, you’ll learn: What to automate first for the biggest relief + cl...

This episode pulls back the curtain on what actually makes a funnel work in the photography industry especially if you don’t want a complicated tech stack or “marketer energy.” We talk about how to build a warm pathway from first impression to inquiry to booked so people don’t fall through the cracks. In this episode, you’ll learn: The biggest mistake photographers make when they think they “don’t...

Today we’re diving deep into pricing but from the sustainable business perspective. Not the “charge your worth” fluff, but the real framework behind creating pricing that reflects your expertise, your energy, and the lifestyle you’re building. If you’ve ever raised prices and still felt stretched thin, you’ll love this breakdown. In this episode, you’ll learn: Why profitable pricing starts before...

In today’s episode of That Photography Girl , we’re talking about the moment that makes every photographer’s stomach drop: when inquiries slow down and you don’t know why. I walk you through the real reasons inquiries dry up (hint: it’s rarely because “no one is booking right now”) and what to look for in your marketing so you can course-correct quickly without panic . In this episode, you’ll lear...

In this kickoff episode of That Photography Girl , we’re talking about the #1 thing photographers secretly crave: breathing room. We break down five simple passive income paths that help you earn beyond your bookings, without needing to become an influencer or overhaul your business model. If you’ve ever wished your business could make money even while you’re editing, resting, or taking a weekend...

If you’ve ever wondered what it’s really like behind the scenes at New York Bridal Fashion Week… this episode spills the tea!! I’m breaking down what the top photographers were doing - the gear, the setups, and the creative choices that caught my eye. Whether you’re shooting weddings, fashion, or content, these trends say a lot about where the industry is heading. Listen to hear: Why simplicity is...

If you’ve been wondering how couples are finding their vendors in 2025, this is the episode you can’t skip. I’m joined by SEO expert Sara Does SEO to break down how search is changing with ChatGPT, what brand mentions actually do for your visibility, and how you can start showing up when your dream clients search for photographers online. We dive into: What SEO really means (without the tech overw...

In this episode, I’m joined by the incredible Vanessa Joy to unpack the biggest money mistakes photographers are making, why so many are underpricing themselves, and how to finally step into higher-end pricing with confidence. We also dive into the untapped marketing strategies that are working right now to book high-end clients, and the CEO mindset shifts you need once you start raising your pric...

If you're feeling the pressure to keep up with every new photography trend just to stay relevant, you’re not alone. In this episode, I sit down with wedding photographer Lauren Scotti to talk about why you don’t need to follow every trend to succeed and how staying true to your own style is the real secret to building a thriving business! We dive into: Why chasing trends can actually hurt your...

Luxury clients don’t fall from the sky—they’re built through connection, consistency, and knowing how to show up in the right rooms. ✨ In today’s episode, I’m joined by the incredible Alyssa Lizarraga , a photographer who has mastered the art of networking and creating authentic connections that lead to high-end bookings. If you’ve ever wondered how to break into the luxury market, this conversat...

In this episode, I’m sharing my exact strategy for consistently selling out my mini-sessions You’ll learn: ✨ The marketing approach I take ✨ How I structure my offers to encourage quick bookings (and upsells!) ✨ The key mistakes that keep photographers from selling out ✨ Simple shifts that make your minis more profitable and less stressful And because mini sessions can get a little wild withou...

Photographers, get ready—this episode is a time-saver! ⏱️ I sat down with Justin, co-founder of Aftershoot , to talk about how this powerful AI tool is transforming the way photographers cull, edit, and deliver galleries. Whether you’re drowning in editing backlog, struggling to keep up with client turnaround times, or just craving a more efficient workflow, this episode is packed with insights. H...

If you’ve ever felt like your marketing is all over the place or like you're showing up online but still not seeing results this episode is your golden road! In today’s short + powerful solo episode, Rachel breaks down exactly how to market your photography business using a funnel framework. From top of funnel visibility to bottom of funnel conversions , you'll learn how to structure your...

Ever wonder what happens after a lead fills out your inquiry form? Spoiler: if you’re not sending them to a Redirect Workflow™ (my signature process), you’re missing out on bookings!! In this episode, I’m breaking down my exact Redirect Workflow™ the exact one I use and teach my students to effortlessly guide potential clients from inquiry to booked. You’ll learn:✨ Why your post-inquiry experienc...

What would I do if I only had $1,000 to start or completely rebuild my photography business. In this episode, I break down exactly where I’d spend every dollar to create a high-converting, sales-driven photography brand that books clients and grows fast! Whether you’re just starting out or looking to reset your strategy, I’m sharing the tools, investments, and mindset shifts that will give you the...

Hello sunshines! ✨ Today’s episode is one you’re going to want to take notes on because we’re talking all about adding video to your photography business. 📸🎥 Whether you’ve been thinking about offering video for your couples, or you’re just curious how photographers are pulling off both without burning out, this one’s for you. I’m joined by Shayna Lloyd, who’s sharing her experience of seamless...

Ever wonder what actually makes a client book or walk away? In this episode of That Photography Girl , I’m pulling back the curtain on two real client scenarios: one that booked and one that didn’t. We’re breaking down exactly what happened inside the inquiry, the communication, the red flags, the green lights, and what ultimately led to a conversion or a pass. Whether you're struggling with g...

Named Top Photographer by Martha Stewart Weddings, BRIDES, and Harper's BAZAAR, Liz Banfield joins me to talk about converting your branding into tangible, real-life value 🌞Create predictable inquiries for your Photography Business: https://racheltraxler.com/predictable-inquiries-freebie 🧡APPLY for Passion To Profit! - ⁠⁠⁠https://racheltraxler.com/passiontoprofit⁠⁠⁠ 📸 2 months FREE of PASS+...

If you've ever wondered how the heck to get consistent referrals from planners (and not just cross your fingers and hope for the best), this episode is for YOU. 🎉 In today’s episode, I’m joined by a high-end wedding planner who’s spilling the real tea on what makes photographers referrable. We’re diving deep into what planners are actually looking for when they build their go-to vendor list,...

we’re kicking off the "If I Were You..." series — your go-to for real, honest advice from someone who’s been in your shoes. Today, I’m diving into what I would personally do if: I wasn’t getting any photography inquiries I felt invisible online even though I was showing up If you’re a wedding photographer or creative entrepreneur feeling stuck in a slow season or unsure why your content isn’t conv...

If you’ve ever felt like you’re just throwing money at Facebook or Instagram ads and hoping something sticks — this episode is for YOU. I sat down with the founder of Hughes Media, the ad strategist behind countless successful photography campaigns (including mine!), to talk about what actually works when it comes to paid ads for photographers . **use referral code: RACHEL and get one month free!*...

If you’ve ever wondered how to get on a planner’s preferred vendor list or why you’re not getting referrals from weddings you’ve already shot — this episode is for you. I’m joined by a luxury wedding planner who’s pulling back the curtain on what wedding planners really look for in a photographer, how to collaborate well, and what separates photographers who get repeat referrals from those who don...

Have you ever worried a client might go rogue on social media and try to damage your reputation? Whether it’s a one-star review or a full-blown callout post, it’s one of the biggest fears for modern photographers and creatives. In this episode of Paige’s Corner , our go-to legal expert The Legal Paige dives into the real risks of public defamation in the photography industry — and exactly how you...

Photographers — it's time to get back to the heart of why we started. In today’s episode, I’m sharing my honest thoughts on the negativity circulating in the wedding photography industry and why it’s time to shift our focus back to serving people with our gifts . You’ll hear inspiring stories from other photographers about their favorite parts of being behind the camera — and I’ll remind you what...