Rachel Traxler
That Photography Girl
That Photography Girl brings photographers straight-to-the-point, actionable advice you can apply to life and business. Each week you’ll hear a solo coaching episode with host Rachel Traxler plus a guest expert interview packed with strategy, stories, and vulnerability to help you grow with confidence. Rachel is a wedding-photographer-turned-creative-entrepreneur who loves helping photographers elevate their brand, systems, and marketing. Connect with her on Instagram @racheltraxler.
Author
Rachel Traxler
Category
Podcast website
Latest episode
Jul 7, 2026
Where to listen?
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Episodes
Simple + Sustainable IG Strategy with Hannah Hoffmann 13.04.2023 25:52
Hello, sunshine! If you are overwhelmed by Instagram, don't know where to start, or just don't feel like you have a consistent strategy to keep up and bring in to your wedding business, then today's episode is a really good one. I have Hannah with me from Sunny Social Collective talking all about how to approach Instagram in a really simple and sustainable way, and that's gonna really help with le...
Running An Aligned Business with Eden Strader 11.04.2023 25:23
Hello, sunshines! Today we're talking about how to run an aligned business, and we have with us, Eden Strader. She will break down how to stay in check with you and who you are as a person and how that aligns with your business, and knowing that you're not alone in this process and how often you should be doing this. We also talk over ways to ensure that you're keeping yourself in check and stayin...
Scaling Your Business In Part Time Hours 30.03.2023 38:51
Hello Sunshine!! Today's episode is kind of a treat because it is actually the recording of the interview that I did for Joy Michelle's Called To Both podcast. It's all about scaling your business while working part-time hours, which we all want to do, right? You can listen to Joy Michelle’s interview on the Gold Biz Podcast here or by listening to episode number 72! ☀️Extras!☀️ Listen to Joy’s po...
SEO for Photographers with Lauren Taylar 28.03.2023 20:20
Hello, sunshine! If you have wondered how to increase your SEO or how to create lead generation that doesn't require your everyday attention, then today's episode is absolutely for you. I have with me Lauren Taylar, and she is an SEO expert for photographers, and we dive into what it takes to have good SEO on your website, your blog posts, what those look like, optimization, and SOOO much more!! T...
The Mindset Behind Luxury Wedding Pricing with D’Arcy Benincosa 23.03.2023 30:47
Hello, sunshines! In today's episode, I’m joined by D’Arcy Benincosa who is a GENIUS and sharing shifting your mindset with money. They shared personal experiences, tips on defining your version of wealth, language to avoid and develop, and mindset practices to implement in daily life and business. We also covered transitioning from low-budget to luxury weddings and the importance of language, min...
Book Your First Destination Wedding with Lexi Foster 21.03.2023 23:04
Hello, sunshines! In today's episode, we are talking about how to book elopement destination wedding inquiries, what to do with them, and how to market them. Joining us is Lexi Foster who is an incredible photographer with sooooo much knowledge! You do NOT want to miss this episode! DM me on Instagram and let me know your favorite tip from this episode! ☀️Extras!☀️ Make sure to check out the FREE...
Knowing The 3 Types Of Buyers And How To Respond To Them 16.03.2023 8:29
Hello, Sunshines! No matter what season it is, I think it's really important to talk about the types of buyers and how to lean into that to serve them in the area that meets their needs. It will ultimately lead to a higher booking and conversion rate for you, a deeper connection with you and your potential clients, and sooo much more! In today's episode, I'm going to talk about and lean into a lit...
Getting Paid As A Wedding Photographer 14.03.2023 11:55
Hello, Sunshines! Okay, raise your hand if you have ever felt nervous talking about money - especially with your business! I know I have been there so today I am bringing you a few tips on getting paid, creating contracts, and building expectations with your clients. I promise you do NOT want to miss this episode!! ☀️Extras!☀️ Want a GREAT deal on Honeybook ? Get 35% off an entire year when you us...
Creating Compelling Copy As A Photographer 09.03.2023 23:01
If you are a photographer and feel like words are hard sometimes because you got into this for the visual aspect, this episode is for you! I have Madison Cabrera with me today, and she's actually the copy coach in my Passion To Profit coaching program, so I am very honored to have her as a guest on today's episode. You can find Madison on Instagram and check out all her resources here ! ☀️Extras!☀...
Some Of Your FAV Episodes! 28.02.2023 36:39
In today's episode, I have a compilation for you of some past episodes that you really loved and that will help you grow your business in 2023! DM me and let me know which tip you loved the most! If you leave a review or tag me listening to the Gold Biz Podcast, I’ll give you a shoutout! ☀️Extras!☀️ Episode 53 - How To Sell Without Being Salesy Episode 74 - How I Booked My First 5-Figure Wedding G...
Prepping For Taxes 23.02.2023 8:11
Hello, sunshines! Today we're gonna be talking about how I organize my business finances to prep for tax season. It can be super overwhelming dealing with taxes and these tangible tips will help you feel prepared! DM me and let me know which tip you loved the most! If you leave a review or tag me listening to the Gold Biz Podcast, I’ll give you a shoutout! ☀️Extras!☀️ Get my Income Goal Projector...
My Labor Story! 22.02.2023 12:50
Hello, sunshines! I'm getting personal today and sharing my labor story! Hudson Russell Traxler was born two weeks ago and I'm excited to share his blessed entrance to this world with you! DM me and let me know which tip you loved the most! If you leave a review or tag me listening to the Gold Biz Podcast, I’ll give you a shoutout! ☀️Extras!☀️ Get my lead magnet freebie HERE to help grow your emai...
HONEST REVIEW: Photography Business Coaching with Rachel 16.02.2023 18:17
Hello, sunshines! I had the honor of sitting down and talking with just a handful of my students about their experience with having me as their business coach inside of the passion to profit coaching program, and honestly, I am SO excited to share what they have to say! I do not think I'll ever not be blown away by my students and their ability to just take things and run with them. I'm just in aw...
My Honeybook Workflow Method! 14.02.2023 10:44
Hello, sunshines! Today I have a short episode for you about a HoneyBook workflow. What yours should look like, how I have mine broken down, and how I highly suggest that you should have yours broken down too if you don't already. Make sure you DM me and let me know what you changed about your workflow! If you leave a review or tag me listening to the Gold Biz Podcast, I’ll give you a shoutout! ☀️...
Grow Your Email List As A Photographer with Jo Harris 09.02.2023 19:05
Hello, sunshines! Today I have Jo Harris who does it all at honeyDIGITAL. Today we have her here to continue the conversation about growing your email list in 2023. There are some AMAZING tips in here including what your welcome funnel should look like, freebie ideas, and sooo much more! Make sure you DM me and let me know which tip you loved the most! If you leave a review or tag me listening to...
Starting Your Email List 07.02.2023 10:20
Hello, sunshines! I am really excited to dive into this topic today. I have loved growing my email list over the past couple of years, and it's something I am really eager to start teaching you how to do. I want you to make this year the year you start growing and nurturing your email list. There's so much power in that and not having to focus on just social media all the time! DM me and let me kn...
Lessons I've Learned As A Photographer 02.02.2023 10:43
Hello, sunshines! Today we're celebrating the 100th episode!!!! ☀️ I honestly can't believe it. I am so excited and honored that you're here. I figured this episode would be really good to talk about lessons I've learned as a photographer. You are going to hear some of my top tips and the mantras that help me run my business! Don’t forget to DM me and let me know which tip you loved the most! If y...
Marketing When You're No Longer Your Ideal Client with John Mansfield 31.01.2023 21:37
Hello, sunshines! This topic is one we have never discussed on the podcast! Today I have John Mansfield to talk about how to market when you are no longer YOUR ideal. What does that look like? Can you still market to them? What does your marketing plan and strategy look like? We cover all of that and more in today’s episode! You can find John on Instagram and at this podcast ‘Wisdom In The Tangent...
Your Secret Sauce For Social Media with Jera Bean 26.01.2023 27:31
Hello, sunshines! Today we are talking all about TikTok and video content creation with the one, the only, Jera Foster-Fell (aka Jera Bean!) She is a social media coach, a content creator, and an absolute powerhouse. We break down not only what your secret sauce is in your content and TikTok strategy, but you are gonna walk away with SO many content ideas. Follow Jera on Instagram and Tik Tok . Yo...
The 5 Steps To Relationship Marketing with Ashley Freehan 24.01.2023 24:03
Hello, Sunshines! If you are looking for a fresh, new approach to your marketing this year then you are going to be sooo pumped for this episode! I have with me Ashley Freehan and she is talking about relationship marketing. She breaks down the five actual steps that you can do and make and take after this episode to create those relationships and create big opportunities for yourself. Make sure y...
What To Have On Your "About Me" Page 19.01.2023 13:51
Hello, sunshines! Fellow photographers (or any business owner for that matter), chances are when you've been writing content for your website, you've probably been in that position where you freeze up and stare at a blinking cursor dreading writing your “About Me” page. I get it because we have ALL been there! In today’s episode, I talk about a few tips that will make writing your ‘About Me’ page...
Things to Include In Your Initial Inquiry Response 17.01.2023 16:23
Hello, sunshines! If you think you have a solid initial inquiry response, you might want to listen to this episode. I'm going to give you six things to include in your initial inquiry response (and a few things NOT to do) to drive connection and increase your booking rate for this booking season and in the future to help you land more dream clients and projects. DM me to let me know which tip insp...
The Best Way To Grow Your Business In 2023 12.01.2023 18:27
Hello, sunshines! Times are changing, and it does not matter what time of year it is, it's never too late to grow your photography business. We're going to unlock the secrets to expanding your photography business and turning it into a thriving career with these practical and proven strategies that I have used. DM me to let me know which tip inspired you the most. If you leave a review I will read...
Pricing Yourself As A Wedding Photographer with Ashtyn Brooke 10.01.2023 32:33
Hello, sunshines! I am so excited to have Ashtyn Brooke back on the podcast to talk all things pricing and how to create maybe custom proposals! You might actually be leaving a lot of money on the table by not serving your clients when it comes to pricing and how to approach pricing on your website so get ready to take ALL the notes! Follow Ashtyn on Instagram and then send us a DM to let us know...
Adding Passive Income To Your Business with Nicola Dixon 05.01.2023 31:42
Hello, sunshines! I am so excited to bring you the first episode of 2023! We are starting this new year off with an amazing topic and guest. Nicola Dixon is a photographer, podcaster, educator, and honestly sooo much more. Today we talked about adding passive income to your photography business and using digital products. You’re going to hear about finding a product, where to start, how to market,...
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