Summit Host Hangout®

It's not rare to hear virtual summit hosts complain about how little their speakers promoted. Newsflash: The blame should never be placed on the speakers when that happens. It's up to you as the host to make it EASY for speakers to promote. This includes both the act of promoting as well as their desire to actually do it. The strategy for how to make promotion easy for speakers isn't simple, but i...

Odds are, when you start pitching virtual summit speakers there's going to be a handful that you don't hear back from right away. What should you do in that case? Follow-up? Assume they're not interested? In this episode, we'll dive into whether you should follow-up with virtual summit speakers after pitching, when to do it and how many times, and I'll share my favorite no-pressure follow-up strat...

No summit attendee is going to sit through 20 boring interviews. If your interviews aren't energized, focused, and actionable it's just not gonna happen. The good news is that your interview-style summit can be just as action-packed as a summit with all slides-based presentations. But you have to conduct the interviews in a way that will make it happen. In this episode, we'll cover how to decide w...

It's common to decide to host a virtual summit and only think as far as the immediate list growth and all-access pass revenue you'll see. But what a lot of hosts miss is the opportunity to treat their summit as a full funnel all in one. In this episode, Dama Jue is here to talk about what it means to position your summit to act as a funnel and the #1 key to a summit that brings attendees to paying...

Looking to reach your biggest course launch ever with a virtual summit? I'm not going to say there's a *right* way to use a summit to launch your course, but there are definitely some wrong ways. In this episode, we'll cover the 3 biggest mistakes I see when using a virtual summit to launch a course and how to avoid them to have a successful, feel-good launch. For show notes, head to https://summi...

If you've run in-person events and are ready to go virtual, there can be a bit of a learning curve. What's different between the two? How do I keep attendees engaged? Can I still reach my goals? Today, Natasha Wright is breaking down all of that and more so you can feel confident in the process of bringing your in-person event experience online. For show notes, head to https://summithosthangout.co...

You know you can grow your virtual summit by running ads, promoting to your audience, and getting speakers to promote, but what other options are there? In this episode, Liz Flemming is breaking down how to leverage the media to organically gain traction for your event. Whether you already have media connections or PR has been on your to-do list, this is an episode you won't want to miss. For show...

I have good news for you. Landing sponsors for your virtual summit doesn't have to be complicated or feel slimy. It can be an experience that feels great for you and your sponsors while presenting incredible resources to your attendees. To break down feel-good brand sponsorships and how to approach them with a "transformation over transaction" mindset, Chelsea Clarke is on the podcast to share her...

In the last episode, we talked about how to use a Facebook group to increase virtual summit engagement and why it's so important. Today, we'll go through the most frequently asked questions I see around hosting a summit community. This includes things like when to open and close your group, whether the group should be specific to the summit, whether you can host your entire summit in the group, an...

Engagement is a major key of hosting a profitable and community-building virtual summit. One of the best ways to boost engagement is through having a Facebook group (or other community) just for the summit. In this episode, we'll cover why you need a community for your summit, how to create a thriving community, getting attendees to join, and tips for managing it all. For show notes, head to https...

It is hard to host a profitable summit that skyrockets your email list without speaker promotion. Like, really hard. Maybe even impossible if you don't have a ton of money to throw into paid ads. But here's the thing...it's not your speakers' responsibility to make your summit successful. It is yours. In this episode we'll cover two directions summit hosts take when speakers aren't promoting, why...

Not sure how to fit in a virtual summit with an already busy side-hustle? It's all about how you manage your time. Kari Roberts joined me in this episode to talk about how she hosted a summit without stressing herself out as a side-hustler. Her 3-step process is about to make your summit prep go a whole lot more smoothly. For show notes, head to https://summithosthangout.com/124

Selling an all-access pass is a little different than your typical digital product. Let's clear up some confusion with a rapid-fire Q&A covering the top all-access pass questions I get. We'll talk about when to give buyers access, when to expect attendees to upgrade, how to handle lifetime access, what to do with your fast-action price once the summit starts, and whether to give free access to you...

All-access pass tech doesn't have to be scary, but it can seem like a lot. Today on the podcast, we'll break down everything you need to know about your all-access pass tech and logistics. We'll cover a walk-through of what the backend of your all-access pass setup should look like, what tech goes into that, and I'll share my recommended tech options. For show notes, head to https://summithosthang...

You've got an incredible all-access pass offer ready to go for your virtual summit...but how in the world do you decide what to charge? There are definitely strategies that do and don't work for pricing an all-access pass. In today's episode, we'll cover the biggest pricing mistakes I see, the general price range I recommend, and how to decide how to price the all-access pass offer you've created....

An all-access pass is a powerful way to make revenue through a virtual summit, but only if you do it the right way. It is totally possible to create an all-access pass that has your attendees jumping for the "buy now" button, but it's also possible to make one that totally flops. In this episode, we'll cover where an all-access pass fits in your summit, the low-converting offer I see far too much,...

The more mini-conversions you can build into your summit, the better results you'll see. And bonus points if those mini-conversions can be super fun for your attendees! Today, we have Jenn Zellers to talk to us about using a simple quiz as a way to segment presentations and increase attendee engagement and results. For show notes, head to https://summithosthangout.com/119

You can create an incredible digital experience through a virtual summit, but have you considered what it would look like to bring a physical element into the mix? Today, we have special guest, Mark Stern, on the podcast to talk about utilizing custom boxes to create an incredible experience and increase engagement for your summit attendees. We're covering everything from why a custom box is so po...

When is the last time you thought outside the box to go above-and-beyond in getting your audience to engage with you and your brand? Today, I'm bringing in Jordan Aspen to talk about what she sees as the best-kept secret in increasing your virtual summit engagement. And the best part? You don't have to add to what's already on your to-do list. You'll simply tweak the way that you're doing things t...

Anyone can wake up one day and decide to host a summit. They can randomly decide where to start, take off with no real direction, and put in an insane amount of hours into an event that totally flops. And...I kinda don't want that to be you. The steps we're going to talk about in today's episode are the steps you need to take to start your work toward an event that is actually going to get the res...

I love a good behind the scenes look and that's what we're getting today. Anchen le Roux is joining us to share her experience hosting a brand new summit, seeing a 16% all-access pass conversion rate, and more than doubling all-access pass revenue with sponsors. For show notes, head to https://summithosthangout.com/115

That's a wrap! I can't believe my latest virtual summit is over, and I'm taking you behind-the-scenes in this episode to spill all the details. We'll cover things like how the summit was set up, exact numbers, what went well, what I'll change next time, and lessons I learned along the way. For show notes, head to https://summithosthangout.com/114

If speaking at virtual summits is part of your visibility plan, it's important that you make yourself into a good summit speaker. Being a good summit speaker will ensure that hosts ask you to come back to their events, refer you to other hosts, and it will make the process easier and more beneficial for you too! In this episode, we'll cover what not to do as a summit speaker, what summit hosts rea...

It used to be standard for virtual summit hosts to share the full attendee list with all of the speakers. But with GDPR, all of the privacy rules today, and modern marketing tactics, what's the right answer? Today, we'll break down whether or not you should share the full attendee list with virtual summit speakers. For show notes, head to https://summithosthangout.com/112

As long as bad speaker pitches keep going out, we'll have more and more people thinking poorly about virtual summits. To help, let's cover the 4 mistakes to avoid when pitching virtual summit speakers and turn a "gross, heck no" into a "heck yes!" For show notes, head to https://summithosthangout.com/111