Summit Host Hangout®

Engagement is a major key of hosting a profitable and community-building virtual summit. One of the best ways to boost engagement is through having a Facebook group (or other community) just for the summit. In this episode, we'll cover why you need a community for your summit, how to create a thriving community, getting attendees to join, and tips for managing it all. For show notes, head to https...

It is hard to host a profitable summit that skyrockets your email list without speaker promotion. Like, really hard. Maybe even impossible if you don't have a ton of money to throw into paid ads. But here's the thing...it's not your speakers' responsibility to make your summit successful. It is yours. In this episode we'll cover two directions summit hosts take when speakers aren't promoting, why...

Not sure how to fit in a virtual summit with an already busy side-hustle? It's all about how you manage your time. Kari Roberts joined me in this episode to talk about how she hosted a summit without stressing herself out as a side-hustler. Her 3-step process is about to make your summit prep go a whole lot more smoothly. For show notes, head to https://summithosthangout.com/124

Selling an all-access pass is a little different than your typical digital product. Let's clear up some confusion with a rapid-fire Q&A covering the top all-access pass questions I get. We'll talk about when to give buyers access, when to expect attendees to upgrade, how to handle lifetime access, what to do with your fast-action price once the summit starts, and whether to give free access to you...

All-access pass tech doesn't have to be scary, but it can seem like a lot. Today on the podcast, we'll break down everything you need to know about your all-access pass tech and logistics. We'll cover a walk-through of what the backend of your all-access pass setup should look like, what tech goes into that, and I'll share my recommended tech options. For show notes, head to https://summithosthang...

You've got an incredible all-access pass offer ready to go for your virtual summit...but how in the world do you decide what to charge? There are definitely strategies that do and don't work for pricing an all-access pass. In today's episode, we'll cover the biggest pricing mistakes I see, the general price range I recommend, and how to decide how to price the all-access pass offer you've created....

An all-access pass is a powerful way to make revenue through a virtual summit, but only if you do it the right way. It is totally possible to create an all-access pass that has your attendees jumping for the "buy now" button, but it's also possible to make one that totally flops. In this episode, we'll cover where an all-access pass fits in your summit, the low-converting offer I see far too much,...

The more mini-conversions you can build into your summit, the better results you'll see. And bonus points if those mini-conversions can be super fun for your attendees! Today, we have Jenn Zellers to talk to us about using a simple quiz as a way to segment presentations and increase attendee engagement and results. For show notes, head to https://summithosthangout.com/119

You can create an incredible digital experience through a virtual summit, but have you considered what it would look like to bring a physical element into the mix? Today, we have special guest, Mark Stern, on the podcast to talk about utilizing custom boxes to create an incredible experience and increase engagement for your summit attendees. We're covering everything from why a custom box is so po...

When is the last time you thought outside the box to go above-and-beyond in getting your audience to engage with you and your brand? Today, I'm bringing in Jordan Aspen to talk about what she sees as the best-kept secret in increasing your virtual summit engagement. And the best part? You don't have to add to what's already on your to-do list. You'll simply tweak the way that you're doing things t...

Anyone can wake up one day and decide to host a summit. They can randomly decide where to start, take off with no real direction, and put in an insane amount of hours into an event that totally flops. And...I kinda don't want that to be you. The steps we're going to talk about in today's episode are the steps you need to take to start your work toward an event that is actually going to get the res...

I love a good behind the scenes look and that's what we're getting today. Anchen le Roux is joining us to share her experience hosting a brand new summit, seeing a 16% all-access pass conversion rate, and more than doubling all-access pass revenue with sponsors. For show notes, head to https://summithosthangout.com/115

That's a wrap! I can't believe my latest virtual summit is over, and I'm taking you behind-the-scenes in this episode to spill all the details. We'll cover things like how the summit was set up, exact numbers, what went well, what I'll change next time, and lessons I learned along the way. For show notes, head to https://summithosthangout.com/114

If speaking at virtual summits is part of your visibility plan, it's important that you make yourself into a good summit speaker. Being a good summit speaker will ensure that hosts ask you to come back to their events, refer you to other hosts, and it will make the process easier and more beneficial for you too! In this episode, we'll cover what not to do as a summit speaker, what summit hosts rea...

It used to be standard for virtual summit hosts to share the full attendee list with all of the speakers. But with GDPR, all of the privacy rules today, and modern marketing tactics, what's the right answer? Today, we'll break down whether or not you should share the full attendee list with virtual summit speakers. For show notes, head to https://summithosthangout.com/112

As long as bad speaker pitches keep going out, we'll have more and more people thinking poorly about virtual summits. To help, let's cover the 4 mistakes to avoid when pitching virtual summit speakers and turn a "gross, heck no" into a "heck yes!" For show notes, head to https://summithosthangout.com/111

I know what it's like to get a big idea and want to do it, like, yesterday. For a lot of business owners, a virtual summit is one of those big ideas. With that initial excitement comes disappointment when they hear that I recommend a 90-day timeline for planning and launching a summit. From there, I tend to hear, "Well...can I host a virtual summit in less than 90 days?" We'll break it down in thi...

Thinking about hosting a live or paid virtual event? Jordan Gill, host of the Done in a Day Interview Series is joining us today to give us a behind-the-scenes look at how she uses a live, paid virtual event to love on her people and bring new members into her group coaching program. For show notes, head to https://summithosthangout.com/109

A virtual summit is the one strategy that can skyrocket your email list, income, visibility, expert status, AND connections - all at once. It's an insanely powerful strategy that can also get complex. It's true, a virtual summit funnel has a lot of moving pieces, but if you're already running a business I know it's nothing you can't handle. The thing is, a lot of summit hosts don't even think abou...

Hosting a virtual summit is an incredible way to build interest in the products and services you offer. But, what if I told you there was a way to use truly-targeted offers to sell better after your summit? There is! And in this episode, we have Allea Grummert to teach us all about it. We'll cover how you can use your summit to gather data from your attendees, how to use that data to send subscrib...

Thinking about skipping the speaker agreement for your virtual summit? Think again! In this episode, we're chatting with Casey Handy-Smith to talk about whether you need a speaker agreement, what it should and shouldn't include, whether you can make it yourself or need an expert, and what other agreements should be a part of your event. For show notes, head to https://summithosthangout.com/106

Naming your virtual summit shouldn't get checked off your list the moment you think of that *perfect* name. If you don't follow this 3-step process from Joey C Vitale to call dibs, you might not even be in a position to call that perfect name yours. Tune in to learn all about the RAD method, whether you want your name to be descriptive or general, and how to call dibs on your virtual summit name....

"Do I *have* to pay my virtual summit speakers affiliate commissions?" This is a question I've seen popping up a lot on my Facebook community and I'm sharing my thoughts in this episode. We'll go over whether or not I think affiliate commissions are a requirement, why that is, and how to overcome the biggest hurdles in going that route. For show notes, head to https://summithosthangout.com/104

We can talk about virtual summit strategy all day, but if you end up in your own way throughout the planning process, that strategy isn't going to as helpful as it could be. That's why I'm so excited to bring in Ashley Beaudin today to talk about self-sabotage and how that can show up in your virtual summit. She even covers the 8 types of self-sabotage, how to recognize yours, and how to move forw...

We know a virtual summit can build your email list, skyrocket your revenue, and connect you with industry experts, but have you thought about how powerful it can be if you want to build your brand authority? I brought in special guest Tyaisha Robinson to talk to us all about how to build brand authority through a virtual summit and how that ties into creating an incredible attendee experience. She...