Summit Host Hangout®

You've probably seen a virtual summit offer MP3 recordings as a part of the all-access pass. The thing is, MP3s aren't easy to keep track of and listen to for most people. In this episode, Lindsay Padilla, founder of Hello Audio, is here to talk about how offering a private podcast feed for your summit is an incredibly powerful way to make your summit easy to consume, while increasing its value. F...

Circle is an incredible modern community platform that has been growing in popularity lately. You've probably seen it used to host communities for memberships and courses...but have you ever considered using it to host a summit? Today, we have Moira Cleary to share how the setup worked, the unique features of Circle she used, pros, cons, and more. For show notes, head to https://summithosthangout....

Thinking of hosting a virtual summit on Kajabi? It's a great option if you're already familiar with the platform or starting from scratch, want a ton of flexibility, and prefer for all of your tools to be in one spot. In this episode, we'll cover what it looks like to host a pre-recorded virtual summit on Kajabi, how the pieces fit together to make it easy, and tech integrations you'll need. For s...

Thinking of hosting a virtual summit on WordPress? It's a great option if you're already familiar with the platform and want a ton of flexibility for a reasonable price. In this episode, we'll cover what it looks like to host a pre-recorded virtual summit on WordPress, how the pieces fit together, my favorite plugins for the major functionalities you need, and a few external tech integrations you'...

With a big task like setting up your virtual summit's website, it's nice to know what you need before diving in. In this episode, we'll cover the must-have pages on a virtual summit website. We'll talk about 5 must-have pages and what they are, a few that are more in the "nice to have" category, and I'll share a couple of bonus website tips. For show notes, head to https://summithosthangout.com/14...

Hosting a virtual summit is something that requires a lot of tools and software. If you're not familiar with the process, you'll find yourself running into one thing after another that you didn't realize you needed. To make the process smooth, in this episode we'll go through an overview of the tech you need for a virtual summit. We'll cover the major pieces of tech you need to have covered, why y...

Let's wrap up our series on post-summit topics with a rapid fire Q&A. We'll cover things like how many emails to send once your summit is over, what to have on the website, how long to wait before hosting another summit, and more. For show notes, head to https://summithosthangout.com/145

What if the 3+ months of work you put into a virtual summit didn't have to stop bringing in results once the initial event was over? With an evergreen summit, your one-and-done event can continue running as long as you want it to. And it's easy! In this episode, Jenn Zellers is back to share what an evergreen summit is, how to make a summit evergreen, and the most important thing to keep in mind w...

You ran an incredible virtual summit and have all kinds of new ideal audience members on your email list. But now what? What you don't want to do is get to the end of your summit and realize that you don't have a plan for the new audience you've built. Today we'll go over what not to do with your new audience, what to do if you do and don't have an offer to sell, and a way to leverage your summit...

Was your virtual summit a total flop? Maybe you didn't hit your registration goal, you made less revenue than you expected, or you're frustrated that your speakers didn't promote. I know it's not fun to think about. You put in way too much work for it to be a total flop. But what if you could turn it into a win instead? There are two ways you can look at a "failed" event and we're going to cover t...

When you host a virtual summit not only are you doing a lot of work, but you're creating an extremely high-value resource that doesn't need to end once the live run of the summit does. Instead of letting your summit become a thing of the past, repurpose the content! There are all kinds of ways you can do it. Some nice and easy, some more complex. Today we'll break down 9 ways to repurpose your sum...

Want to host a profitable virtual summit without relying on paid ads? Whether you want to skip paid advertising altogether or layer other strategies on top of your ads, it is totally possible. In this episode, Margaux Fraise is sharing how she brought in $20k in profit in her first virtual summit without any paid advertising by leveraging community and connection. For show notes, head to https://s...

It's easy to get caught up on the number of followers you have, your summit registration goal, and the profit you see once your event is over. But what we often miss is the impact authenticity and connections can have in everything we do. When it comes to a virtual summit, this can show up in how you approach speakers, how you promote, the way you connect with attendees during the event, and what...

Have questions about virtual summit speakers? I've got answers for you in today's speaker-specific rapid-fire Q&A episode. We'll cover questions like: - Have you had speakers drop out when you send an agreement? - How can I convince speakers if I don't pay them? - What do I do if a speaker asks for the full email list? - Can I use presentations in my membership? And a whole lot more. For show note...

There's a widespread strategy where virtual summit hosts pitch speakers and, at the bottom of the email, mention that a list size of at least 5000 subscribers is required. So the pitch goes something like, "I love what you do, I'd love for you to provide value to my audience, they'll love you, but all of that is only true if you have 5000 people on your email list". You've probably already caught...

How many virtual summit speaking opportunities have you said "yes" to and regretted later? ...I'm definitely counting on two hands. This happens because speakers feel obligated to say "yes" to opportunities that aren't truly a good fit. ⁠⁠Then, it turns into an obligation that you're annoyed by a few weeks later. ⁠⁠ ⁠⁠ There are 5 areas to look at before saying "yes" to a speaking opportunity:⁠⁠ t...

It's not rare to hear virtual summit hosts complain about how little their speakers promoted. Newsflash: The blame should never be placed on the speakers when that happens. It's up to you as the host to make it EASY for speakers to promote. This includes both the act of promoting as well as their desire to actually do it. The strategy for how to make promotion easy for speakers isn't simple, but i...

Odds are, when you start pitching virtual summit speakers there's going to be a handful that you don't hear back from right away. What should you do in that case? Follow-up? Assume they're not interested? In this episode, we'll dive into whether you should follow-up with virtual summit speakers after pitching, when to do it and how many times, and I'll share my favorite no-pressure follow-up strat...

No summit attendee is going to sit through 20 boring interviews. If your interviews aren't energized, focused, and actionable it's just not gonna happen. The good news is that your interview-style summit can be just as action-packed as a summit with all slides-based presentations. But you have to conduct the interviews in a way that will make it happen. In this episode, we'll cover how to decide w...

It's common to decide to host a virtual summit and only think as far as the immediate list growth and all-access pass revenue you'll see. But what a lot of hosts miss is the opportunity to treat their summit as a full funnel all in one. In this episode, Dama Jue is here to talk about what it means to position your summit to act as a funnel and the #1 key to a summit that brings attendees to paying...

Looking to reach your biggest course launch ever with a virtual summit? I'm not going to say there's a *right* way to use a summit to launch your course, but there are definitely some wrong ways. In this episode, we'll cover the 3 biggest mistakes I see when using a virtual summit to launch a course and how to avoid them to have a successful, feel-good launch. For show notes, head to https://summi...

If you've run in-person events and are ready to go virtual, there can be a bit of a learning curve. What's different between the two? How do I keep attendees engaged? Can I still reach my goals? Today, Natasha Wright is breaking down all of that and more so you can feel confident in the process of bringing your in-person event experience online. For show notes, head to https://summithosthangout.co...

You know you can grow your virtual summit by running ads, promoting to your audience, and getting speakers to promote, but what other options are there? In this episode, Liz Flemming is breaking down how to leverage the media to organically gain traction for your event. Whether you already have media connections or PR has been on your to-do list, this is an episode you won't want to miss. For show...

I have good news for you. Landing sponsors for your virtual summit doesn't have to be complicated or feel slimy. It can be an experience that feels great for you and your sponsors while presenting incredible resources to your attendees. To break down feel-good brand sponsorships and how to approach them with a "transformation over transaction" mindset, Chelsea Clarke is on the podcast to share her...

In the last episode, we talked about how to use a Facebook group to increase virtual summit engagement and why it's so important. Today, we'll go through the most frequently asked questions I see around hosting a summit community. This includes things like when to open and close your group, whether the group should be specific to the summit, whether you can host your entire summit in the group, an...