Summit Host Hangout®

We've been talking more and more about using a virtual summit to launch a course, membership, or high-ticket group program. And people tend to take my word for it that this strategy works for a course or membership, but I do get questions about it working for higher ticket programs. People ask if it really works, if they should host a paid event for a high-ticket offer, and there's just generally...

Once you have a proven course, membership, or group program, your next goal becomes getting that offer in front of fresh eyes. And that's where we tend to jump on the hamster wheel of creating content and trying every lead-generation strategy out there. The good news is, with a virtual summit, you don't have to find yourself in that exhausting cycle. Tune into this week's episode to learn 4 reason...

If you're here, there's a high likelihood that you're someone who doesn't fall for a lot of the virtual summit myths that are always floating around. However, it's possible that you believe some of them, at least to some extent, and are letting them hold you back from going all-in on summits and especially for using them as a way to launch your signature offer. So today, we're going to do a little...

Here at Summit in a Box, we're all about giving you the templates, trainings, and tutorials you need to make hosting your summit as easy as possible. But have you ever considered how something like content batching can free up a ton of time and mental space throughout the month to do the same thing? Today on the podcast, we have Amanda Warfield to share what content batching is, how it gives you t...

Throughout my time running the Summit Host Hangout Facebook group, I have gotten to see so many different summit strategies in action and the results they bring. I've seen what works and what doesn't. And, of course, I always have the inside scoop for what kinds of results my clients and students are seeing. As much as I believe in my strategies, I am always surprised at what a drastic difference...

There are a lot of business models out there, but the most important thing is that the model you choose and the way you approach it aligns with YOUR values. In this episode, Lisa Princic of Scaling Deep, joined me to chat about what it means to her to grow and market a membership based on her values, common challenges with this model, and her experience with using a summit to launch a membership....

That's a wrap! My March 2022 virtual summit is all said and done and I'm excited to break down the results for you in this episode. I'll share our exact numbers, why I think this event was so different than last year's, what worked well, what didn't, and more. For show notes and resources, head to: https://summithosthangout.com/176

After months of planning, it's finally here! Join Kate and I as we take you behind the scenes of what our live summit week looked like. We'll cover what went on each day, what each of us were focused on, and what happened when my team had to run everything without me. For show notes and resources, head to: https://summithosthangout.com/175

This week's episode is taking you behind the scenes of what the week before our summit looked like. I'll share the finishing touches that were happening, how encouraging speakers was a main focus, an what our numbers look like. For show notes, head to https://summithosthangout.com/174

In this week's episode, I'm sharing a behind-the-scenes look at the first week of speaker promotion. Overall, I finally started feeling better about the event this week and found that making a few small changes (and looking at the correct numbers in Google Analytics) made a big difference! For show notes, head to https://summithosthangout.com/173

My summit registration is open and while the numbers aren't bad, they aren't what I was hoping for. In this episode, I'm breaking down exactly what my numbers are looking like and how I'm focusing on solutions over problems and data over drama. (Not that I didn't take a day to sulk about it.) For show notes and resources, head to https://summithosthangout.com/172 .

No matter how many times you've hosted your virtual summit, you NEED to test. There is so much room for small details to be missed and it's simply not worth the risk. In this week's behind-the-scenes episode, I'm sharing how I tested my summit, the issues I found, how collecting presentations is going, and more. For snow notes, head to https://summithosthangout.com/171 .

Registration for my next virtual summit is drawing near, which means I've had a heavy focus on organizing and incorporating my sponsor activations. In this episode we'll cover how I'm keeping my sponsorship activations organized and how the process is going, finalizing my speaker lineup, speaker communication, and some final website updates. https://summithosthangout.com/170

You've got the perfect speaker lineup and you're ready for your summit to happen...but...then someone drops out. Now what? In this behind-the-scenes episode, I'll share my favorite ways to fill a spot that opens in your summit schedule, whether it's a month out or a few days out from your event. We'll also touch on sending speaker update emails as well as conducting interviews. For show notes, hea...

I'm excited to announce today that my team and I have been hard at work preparing to open up the doors to a brand new program very soon. It will give you access to the entire Summit in a Box System, along with high-touch support on a level we've never offered before. In addition, we're hosting a private training on April 26 (replay will be available for those of you listening after the fact) that...

You've got your speakers and you know their topics. Now it's time to put it all together in a way that makes sense and provides the smoothest possible transformation for attendees. In this behind-the-scenes episode, you'll hear about the process I used to take my group of 35 speakers and put together a meaningful event schedule. In addition, I'll share an update on sponsorships and speakers, how I...

Remember how last week I said that I wasn't going to pursue summit sponsorships? Well, in this week's episode, I'm talking through how I onboarded $8k in sponsorships with two more potential sponsors in the pipeline. We'll walk through how each of the 4 sponsors came to be, what the onboarding process looked like, and more. For show notes, head to https://summithosthangout.com/167

In this week's behind the scenes episode, we're covering my speaker pitching process. While a lot of hosts send all of their pitches at once, I like to sort speakers into several rounds to increase the likelihood of anyone I don't know well feeling comfortable enough to say "yes". In this episode we'll also cover some final tasks I completed before pitching and what my payment plan stats looked li...

After you decide who you want to invite to speak at your summit, you can go ahead and pitch them, right? Technically, you could. But to give them a great experience, look like you have your act together, and answer questions before they even come up, there's more work to do before the pitch emails go out. In this episode, I'm sharing a behind the scenes look at what all I did in preparation for pi...

Deciding who to pitch for your summit can either be super easy or a fairly complex process. But going the extra mile will very likely have a positive impact on your summit results. In this episode, I'll walk you through my full 7-step process to go from a blank spreadsheet to deciding exactly who to pitch for my event. It's not easy, but it's worth it! For show notes, head to https://summithosthan...

We're 163 episodes into this podcast and I think it's time that we try something a little different. Instead of throwing a bunch of strategy at you, in this new series I'm going to take you along with me as I plan and host my next virtual summit. In this first episode, we'll cover the background of my event, initial project planning, how partners were involved (and then not), goal setting, and som...

We're all used to seeing virtual summits hosted in a specific way. The structure of the event, the way affiliate payouts work, presentation structure, and more tend to be the same. But what if those go-to strategies aren't quite right for your audience? In this podcast episode, Tenae Stewart is joining us to share about her incredibly successful Empowered Modern Witches Summit. In it, she changed...

You've heard about the power of niching down for a virtual summit, but this summit host took it even further and found an unserved sub-niche within an already specific audience. In this episode, you'll hear how Samantha Radford found an underserved part of a niche audience, hosted an incredibly helpful and impactful event for them, and saw higher conversion rates because of it. For show notes, hea...

If you've ever doubted that B2C summits can work and make an impact, this episode is for you. Today, we're talking with Brandi Mahon about her Card Maker Success Summit, which not only changed her life and business, but her entire industry. In this episode, we'll dive into details around Brandi's summit, how she worked with speakers who weren't used to summits and didn't have email lists, how she...

The more shareable a virtual summit is, the better. Sure, you want your speakers and affiliates to be excited to share, but what if your attendees can't help but show off what they're learning and doing during your event? To start a new series featuring B2C summits, Anastasia Sharova is here to talk about her Food as Medicine summit. In this episode, Anastasia shared why she went with the live eve...