Summit Host Hangout®

In this episode, you'll get a behind-the-scenes look at what my mindset and strategy look like while my summits are open for registration. You'll hear my exact numbers about 1 week into registration being open, plus the daily and weekly actions I take to keep momentum building. If you've ever stared at your registration numbers wondering whether you should panic, this episode will change that! For...

What happens when your dream speaker list falls apart as you start pitching? This week, I'm chatting with Natayle Brown of Hey Natayle about the summit she almost scrapped: the Unstuck Literacy Conference. Natayle got hyper-specific with her topic, and it paid off. But when her first round of speakers got scooped up by competing events, she had to get creative fast. You'll hear exactly how she reb...

While you might assume that a paid event will make more money, I very rarely see that be the case. More often than not, FREE summits make more money than paid ones, and I'm breaking down why in this episode. I'll share what happens to your registrations, your show-up rate, and your revenue when you put a price tag on your event. I'm event sharing the numbers from our own testing, plus the three ob...

In this episode, we're going behind the scenes with first-time summit host Kelly Rossouw, a cricket and crafting creator who hit over 10,000 registrations, raised $6,000 for a wildlife sanctuary she loves, and got her husband to quit his job - all from her first summit. She's sharing the unique decisions she made with her event, how the crafting community showed up in the best way, and what she'd...

If you've already hosted a virtual summit, it's tempting to think the next one will naturally outperform it. You've got a bigger audience and more experience...what could go wrong? In this episode, I'm digging into the biggest mistake repeat summit hosts make, sharing real examples of what it looks like when this assumption plays out (including real numbers), and breaking down three specific mista...

Tech and automations can feel - especially if you've never set up anything like this before. But what if the real problem isn't the tech itself...but it's skipping the strategy that should come before it? In this episode, I'm sitting down with business automation strategist Elizabeth Neumann to talk about why a strategy-first approach to your summit tech makes everything easier. Elizabeth breaks d...

If you're sick of doing a lot of things and not seeing big enough results, this episode is for you. I'm breaking down the ROI of strategies like content, challenges, webinars, ads, and summits. You'll hear the 3 ways I evaluate each strategy and how to know if the time investment of a summit is worth it for you right now. For show notes, head to https://summithosthangout.com/328

Have a membership and wondering if a summit will actually work for your specific situation? In this episode, I'm going a layer deeper than just "yes, summits work for memberships" and breaking down the specific types of memberships where results are just... on another level. If you've been on the fence about whether your membership is the right fit for a summit strategy, this episode will give you...

Have a membership and wondering if a summit will actually work for your specific situation? In this episode, I'm going a layer deeper than just "yes, summits work for memberships" and breaking down the specific types of memberships where results are just... on another level. If you've been on the fence about whether your membership is the right fit for a summit strategy, this episode will give you...

Trying to pick the perfect tech platform for your summit is a big source of stress and decision paralysis for hosts. Should you use Kajabi? Thrivecart? HeySummit? Something else entirely? In this episode, Sharee Collier (who's hosted summits on ALL three platforms) breaks down exactly when each platform makes sense. You'll discover the unique advantage of HeySummit that you won't find anywhere els...

Virtual summits have been getting harder to do well - so before you commit months of energy to one, let's figure out if it's the right move for you. In this episode, I'm breaking down what a summit is truly designed to do (and what it's not), the two business types that will see the most success with them, and the clear signs that you're ready - or that it might be worth waiting a little longer. F...

In this episode, Krista sits down with Janelle Hardy, a memoir writer and somatic healing practitioner, to break down how she used virtual summits in a creative, B2C niche to grow her email list and turn that growth into six-figure course sales. Janelle shares her journey from hosting her very first summit to running repeatable events that now fuel premium course launches year after year. You'll h...

If your email list is growing by a trickle despite the fact that you're consistently creating content and showing up on social media, you're not alone. In this episode, I'm breaking down why your current strategies are keeping you stuck and why one well-run summit can add more people to your list than an entire year of content creation. I'll share the simple math that shows what you're actually mi...

What if going live for just five minutes during your summit could be the thing that shifts you from "event organizer" to "obvious expert"? Video Strategist Alex Carmeli is breaking down exactly how to use live video before, during, and after your virtual summit to build trust fast and create attendees who can't wait to invest in your offers. You'll hear Alex's specific live video frameworks for su...

Do you cringe at the idea of mentioning your offer during your summit? Or have you been to a summit that felt like one giant pitch-fest and swore you'd never do that to your audience? There's a big space between those two extremes and that's exactly where the good stuff happens. In this episode, I'm walking you through how to build awareness of your offer during your summit in a way that feels nat...

Networking doesn't have to feel exhausting! In this episode, Sara Alepin, founder of District Bliss, shares how to create feel-good networking experiences in your virtual summits that build genuine community and naturally lead to higher conversion rates for your offers. You'll learn why traditional networking feels so terrible, how to reframe it, the questions that create authentic connection, and...

Have you ever wondered why some summits casually pull in six figures while others struggle to break 5-figures? After diving deep into patterns and numbers across hundreds of summits, I discovered that there are two types of businesses that are set up incredibly well for highly successful summits.  In this episode, I'm breaking down these two types of businesses so you can see exactly where you fit...

It's a gut-wrenching feeling to have hosted a summit and then spot someone else using your name, theme, or idea. Copycats are common in the summit world and most hosts don't know how to protect themselves until it's too late. In this eye-opening episode, I sat down with award-winning trademark attorney Joey Vitale, founder of Indie Law and author of Legally Legit, to break down exactly how to safe...

Ever wonder what separates a successful summit from one that flops? After analyzing dozens of summits that didn't go as planned, I found clear patterns in what makes them fail. In this episode, I'm breaking down the 4 main categories where summits go wrong: positioning, event design, speakers, and monetization. If you're planning a summit or had one that didn't perform like you hoped, this episode...

SEO isn't dead, but it is quickly evolving. And if you're hosting a virtual summit, you need to understand how AI-powered search is changing the game. This week, Maria Elena Duron breaks down why summit hosts are uniquely positioned to win with AI search, the speaker page strategy that builds your authority, and how to get found faster without sacrificing your human touch. You'll learn tactical st...

If you're exhausted from the cycle of constantly creating new courses to hit your revenue goals, this episode will give you hope. I'm breaking down why the new-course-every-quarter model is unsustainable and sharing how hosting a virtual summit can bring thousands of fresh leads to your existing offers - leading to record-breaking launches without the exhaustion. For show notes, head to https://su...

Most summit hosts worry they're not enough of an expert to host an event in their niche. But what if I told you that you could build an entire business around summits in topics where you have zero personal experience? Dr. Destini Copp is doing exactly that with Hobby Scool. She's hosting monthly summits on knitting, painting, quilting, and holiday crafts (hobbies she's never actually done) and bui...

I'm bending my own rule today and sharing summit results on the podcast. I think this angle will genuinely help so many of you who have felt held back from hosting a summit because of the size of your email list. If you've been telling yourself you need a bigger email list before hosting a summit, or if you've been doubting whether summits can work for smaller audiences, this episode will change t...

Are you stressed about summit speakers missing their presentation deadlines? After 12+ summits, I've learned that late submissions are normal, but they don't have to derail your event. In this episode, I'm sharing exactly how we went from 50% on-time submissions to nearly 100%, plus my complete playbook for handling late speakers without the drama. Plus, I'll walk you through the graceful way to r...

After months of planning and executing your virtual summit, you might be feeling a strange mix of excitement and exhaustion - or even the "post-summit blues." In this episode, I'm sharing why intentional rest after your summit isn't just nice to have, it's essential for your long-term business success. You'll learn why your brain and body need a reset after being in "go mode" for months, how takin...