Summit Host Hangout®

Looking back on 2020 itself is quite the whirlwind, but when I sat down to think specifically about 2020 as it pertains to virtual summits I was pretty blown away at some of the things I've learned. Even though I'm sitting here with over 100 episodes of this podcast recorded, I can't believe how much I'm still learning and how much I know I still have to experiment with. As I was looking back at w...

I really wanted to make episode 100 special and knew I couldn't do it alone, so I've brought in a handful of incredible women to help. Each of these ladies is a friend, a powerhouse summit host, a past podcast guest, and a Summit in a Box student and I can't wait for you to hear what each of them has to say. In this episode, you're going to hear the top summit success tips from 6 experienced hosts...

When it comes time to pitch virtual summit speakers, it's easy to get in your head about how much you are (or aren't) paying them or how big (or small) your audience is. The thing is, those aren't the reasons someone will agree to participate in your summit. In this episode, we'll cover the 4 main reasons speakers will say "yes" to participating in your virtual summit. For show notes, head to http...

Thinking about co-hosting a virtual summit? My most recent event was co-hosted so I'm giving you a behind-the-scenes look at what to consider before you decide if it's the right move for you. We'll cover the great parts about co-hosting, 6 things to keep in mind before you make a decision, and how to split tasks if you decide to go for it with a partner. For show notes, head to https://summithosth...

It's natural to spend time planning your overall summit strategy. But what about the experience your attendees have before, during and after the event? In this episode, I brought in Ashley Shuler to chat through what your summit's people experience should look like and how you can get started with yours. For show notes, head to https://summithosthangout.com/097

If you're not already outsourcing, you'll likely begin to consider it when it comes time to put on your summit. After all, there are all kinds of easy, repeatable tasks, which are perfect for your first outsourcing experience! To help get you started, I've brought in Tianna Tye to chat about how to know if it's time to outsource, what to get ready on the backend before you start, and how to be a l...

Your summit is over, but what does that mean for your summit website? You certainly don't want to just leave things as they are, so in this episode we'll cover a simple strategy that benefits your business and gives people who land on your website a great experience once the event is over. For show notes, head to https://summithosthangout.com/095

You've created an incredible all-access pass offer and now it's time to show it off and get those sales rolling in. In this episode, we'll cover my 5 best all-access pass sales page tips. For show notes, head to https://summithosthangout.com/094

After our last episode, you understand the goal behind your presentation pages and what exactly they should include. In this episode, we'll take it one step further with a Q&A style chat. We'll cover how to make presentations available for a limited-time, whether attendees should have to login to view presentations, and if you should add a call-to-action at the beginning of each video. For show no...

As simple as your virtual summit's presentation pages might seem, there's actually a strategy behind them. This strategy will increase your impact and sales, get your attendees better results, and properly showcase your speakers. In this episode, we'll cover the goal of your presentation pages, a big mistake to avoid, and what should go on each page. For show notes, head to https://summithosthango...

Wondering how your virtual summit should be converting? I've got the answers for you today! In this episode we'll cover which conversion rates to pay attention to throughout your summit, how to estimate what they'll be, how to analyze the actual numbers once you have them, and the biggest areas to focus when you need to make improvements. For show notes, head to https://summithosthangout.com/091

We spend a lot of time talking about what to do in different areas of your summit, but a recent summit I was a part of, along with my friend Desola, sparked the need to look at things from a different angle. In this episode, we'll chat about how not to treat your summit speakers and walk through a very specific and extreme example of what that can look like. For show notes, head to https://summith...

My latest virtual summit, Sell With a Summit: Course Creator Edition, was a blast to host and I'm taking you behind the scenes in this episode and dishing all the details. We'll cover things like how the summit was set up, exact numbers, what went well, and what I'll change next time. Hint: In some ways this was my smallest summit yet, but in others it was my biggest. For show notes, head to https...

Wondering how to stand out in a sea of speakers once your virtual summit is over? Kate Doster has the answers for you in today's episode. We'll cover the biggest mistakes summit hosts and speakers make with sending post-summit emails, how to treat your new subscribers like humans to boost sales, and the exact types of emails you should be sending. For show notes, head to https://summithosthangout....

You don't have to spend a fortune to host a virtual summit. But if you've got a bit of a budget, it's nice to feel confident that you're using it where it will have the biggest impact. In this episode, we'll cover the top 4 places to save and splurge when putting together your event. For show notes, head to https://summithosthangout.com/088

Trying to decide whether or not you need to pay your virtual summit speakers? There are two opposing answers to this questions and I'm breaking down both sides in today's episode. We'll cover what the two sides of this argument look like, my thoughts on when you do and don't have to pay, and what to do if you can't afford to pay speakers. For show notes, head to https://summithosthangout.com/087

If you aren't organized with your virtual summit prep, it is going to turn into a massive headache. So today, I'm sharing my top tips for running an organized event. This will include everything from organizing tasks, files, team members, speakers, and your brain, in general. For show notes, head to https://summithosthangout.com/086

There are a lot of tasks that go into hosting a virtual summit and one of the best ways to lighten the load is to outsource where you can. In this episode, we're covering what to outsource in your virtual summit. Specifically, we'll cover whether you have to outsource, what the summit dream team looks like, what I recommend you do and don't outsource, and how I create systems for my team to follow...

Virtual summits are powerful on their own, but you can skyrocket their effectiveness by building in ways to create raving fans and dream customers throughout the process. Tune into this action-packed episode with Desola Davis where she breaks down exactly how to host a virtual summit that will bring people from not knowing who you are to being your best brand ambassadors. For show notes, head to h...

Are you a course creator who likes the sound of hitting your biggest course launch ever with a virtual summit in 90 days? If so, I've got a fun announcement for you today. It's finally time for Summit in a Box to host a summit all about summits, and this one is just for course creators. For show notes, head to https://summithosthangout.com/083 And to register for Sell With A Summit: Course Creator...

Have you been asked to share your speaker list, before it's final, to illustrate that you'll have a diverse and inclusive virtual summit? Is it even okay to do that? We'll break it down in this episode and cover a cycle you'll get into if you can't share this information, whether it's okay to share a list of unconfirmed speakers, how to do it the right way if you do, and my story with asking a sum...

Did you know that most virtual summit presentations are way too long and don't actually give attendees what they need to see a transformation? It's true! And incorporating learning design into your event can go along way to help. In this episode, I've brought in a special guest, Emily Walker to talk about what learning design is and how to incorporate it into your summit. For show notes, head to h...

Looking to host a profitable virtual summit without managing it all yourself? Working with a summit producer is a great option! In this episode, I brought in summit production expert, Nicole Ware, to give a behind the scenes look at outsourcing your production. We talked about what you need before you can hire a summit producer, what the process looks like, and what it will leave you to be respons...

Dreaming of hosting a summit, but don't have the time to make it happen? You're not alone! This is one of the biggest struggles I hear from up-and-coming summit hosts. You know a summit will skyrocket your revenue, email list, expert status, and industry connections, but your business is already too busy. In this episode, I'm breaking down my simple strategy to make a summit fit seamlessly into yo...

No matter how clear you make the details of your summit and the policies you have, you'll always have attendees asking for special treatment. In this episode we cover the two most common places you'll have your policies questioned - the length of accessing presentations for free and all-access pass pricing. I'll share my thoughts on what these policies should look like, canned responses you can us...