Success With Jewelry

Welcome to episode #56. In this episode, we're going to share tips about making the most of your customer testimonials. We'll be covering: Why testimonials are so important How to get them from your customers We also want to tell you about our Insider community. When you join you'll have access to extended episodes, full of tips that you can start implementing today and further resources about eac...

Welcome to episode #55. In this episode, Liz and special guest Robin Kramer chat about the ins and outs of wholesale strategy for jewelry designers. They cover:  Why should a jewelry brand consider wholesale?  Tips for a successful wholesale strategy We also want to tell you about our Insider community. When you join you'll have access to extended episodes, full of tips that you can start implemen...

Welcome to episode #54. In this episode, we'll cover why it's important to be passionate about your brand and share that passion with your target audience. We discuss: Tips for sharing your passion   What to do when you're feeling burnt out We also want to tell you about our Insider community. When you join you'll have access to extended episodes, full of tips that you can start implementing today...

Welcome to episode #53. In this episode, we'll be talking about how to promote a promotion, discount, or other incentive. We'll cover: Why you need to promote a promotion in order to see results How much lead time as well as where to promote We also want to tell you about our Insider community. When you join you'll have access to extended episodes, full of tips that you can start implementing toda...

Welcome to episode #52. In this episode, special guest Sarah Rachel Brown and Liz discuss the perceived value of marketing. We'll cover… Why is marketing valuable?  Is the cost worth it?  We also want to tell you about our Insider community. When you join you'll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. ...

Welcome to episode #51. In this episode, we're discussing ways to "sweeten up the holiday season" with promos and other incentives. We'll be covering: When to start promoting holiday What are some promos and discounts you can offer? What to do if you never discount your products? We also want to tell you about our Insider community. When you join you'll have access to extended episodes, full of ti...

Welcome to episode #50. In this episode, we're discussing our trip to NYC. We'll be covering: What shows we walked All of our thoughts We also want to tell you about our Insider community. When you join you'll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss.  In the extended version of this episode, we answer th...

Welcome to episode #49. This week, we discuss how to audit your brand. We'll help you get started planning for the holiday. We'll cover… When to start  Where to start  We also want to tell you about our Insider community. When you join you'll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss.  In the extended vers...

Welcome to episode #48. This week, we discuss how to audit your brand. We'll be covering:  Why's it important to audit your brand, and how often should you do it? What are the steps to auditing? We also want to tell you about our Insider community. When you join you'll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we dis...

Welcome to episode #47. This week, we're going to help you establish or level-up your branding.    Is your brand strong enough? Should you establish a new brand or refresh your existing brand? If you're interested in exploring brand development further, what to prepare and what research to do? We also want to tell you about our Insider community. When you join you'll have access to extended episod...

Welcome to episode #46. This week, we're talking about branding for jewelry businesses. What is a brand? Elements of a strong brand We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today.  In the extended version of this episode, we talk about: Tips for defining your jewelry brand T...

Welcome to episode #45. This week, we're talking about Threads, the latest social media platform from Meta. What is Threads? Our initial reactions about this new social media platform We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today.    In the extended version of this episode,...

Welcome to episode #44. This week, we're reviewing all of Instagram's latest features and updates:  What's new on Instagram? How to use Broadcast Channels.   We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today.  In the extended version of this episode, we talk about: What should...

Welcome to episode #43. This week, we're answering all your marketing and sales-related questions!     We cover:  How are designers who have one of a kind pieces selling to stores? Do they make a lot and have the buyers choose at the shows? Or do they make things that are similar that they bring to the shows, like as a sample? What is a reasonable minimum order for a first-time order? Dollar wise...

July 4, 2023 is the LAST DAY to join the Success With Jewelry Insider Community for just $5/month. When you join, you get access to extended episodes, one-on-one access to us, webinars, and other resources. Visit https://successwithjewelry.com to take advantage of this offer.

Welcome to episode #42. This week, we share part two of our wholesale series, all about the current state of trade shows for jewelry brands that are interested in pursuing retailer partnerships. We cover:  What is a trade show Should you do one?    We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in...

Welcome to episode #41. This week, we're starting a short series about wholesale strategy and outreach for jewelry brands. We'll be talking about:  Where to start Creating an outreach strategy Important things to consider   We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To...

Welcome to episode #40. This week, we're answering the big question, "When's it time to do a brand refresh?". We'll be talking about: Why is it important to check-in with your business and ask, "Is it time to do a brand refresh?" How often should you ask this question? What are some signs that it's time to do a refresh? We also offer a gated version of this episode, which has further commentary on...

Welcome to episode #39. This week, we'll be talking about clienteling for jewelry entrepreneurs: Why it's important  How to get started  Tips for continuing to nurture your clients  We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up b...

Welcome to episode #38. This week, we'll be talking about how to effectively promote a launch, whether that's the launch of a new collection, a product drop, the launch of a new service, or the beginning of a discount/sale. We're covering:  Tips for planning ahead When and how often to promote your launch We also offer a gated version of this episode, which has further commentary on this topic and...

Welcome to episode #37. This week, we'll be talking about how to best manage your marketing calendar. In episode #15, we gave a brief overview of content planning, but this one will zoom in on plotting out important dates. What's a content calendar, and how can you start with a blank calendar? What should you be filling in, and how do you work backwards from important dates? Common mistakes to avo...

Welcome to episode #36. This week, we'll be talking about useful and low-cost tools to help you plan and schedule your social media marketing content. What are the options and which do we recommend?  What are the benefits of using an app to plan and schedule your content?  Why planning your content is so important.  We also offer a gated version of this episode, which has further commentary on thi...

Welcome to episode #35. This week, we'll be talking about Pinterest, one of the most underrated social media marketing platforms. Why does Pinterest matter in 2023, and why should you consider incorporating it into your SMM strategy? What are the best practices for Pinterest? What can you expect when you start optimizing your Pinterest? We also offer a gated version of this episode, which has furt...

Welcome to episode #34. This week, we'll be talking all about paid Instagram verification. More specifically: What is it? What are the pros and cons?  Should you get verified?  We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by vis...

Welcome to episode #33. This week, we'll be talking about direct mail marketing for jewelry brands. More specifically: What is it, and how does it work?  What are the pros and cons?  Who should use it, and how should you use it?   We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business tod...