Success With Jewelry

Welcome to episode #32. This week, we'll be talking about SMS marketing or text message marketing for jewelry brands. More specifically: What is it, and how does it work?  What are the pros and cons?  Who should use it, and how should you use it?  We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in...

Welcome to episode #31. This week, we'll be talking about the AI tool ChatGPT. More specifically: What is ChatGPT? What are the pros and cons of using ChatGPT?  How can you use ChatGPT in your business and jewelry marketing?  We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. T...

Welcome to episode #30. This week, we'll be talking about MONEY - and how much money you should be investing in marketing in 2023 based on your stage of business and business goals. More specifically: How much to invest based on revenue and stage of business growth What you should be investing that money in What can you expect things to cost? What to do if you don't have the money to invest We als...

Welcome to episode #29. This week, we'll be talking about the social media platforms to consider using for your jewelry brand in 2023 - and the best practices for each one. More specifically: What's going on with Instagram? Social media platforms to consider and best practices for each How to choose which social media platforms are right for your jewelry brand  We also offer a gated version of thi...

Welcome to episode #28. This week, we'll be talking about content marketing and how your jewelry brand can leverage it successfully. More specifically: What's content marketing, and how is it different from other types of marketing you're doing? What are the common types of content marketing? How do you know that content marketing is right for your business?  We also offer a gated version of this...

Welcome to episode #27. This week, we'll be talking about which jewelry marketing tactics are working now. More specifically: A look at Q1 so far and what's changed  What to focus on in your business  Tips to take action  We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To ge...

This episode is a RE-ISSUE of Episode #9, which went live on October 24, 2022. Now that we've completed our series on email marketing, we thought it would make sense to reshare this episode all about growing your list. Let us know what you think! This week, we're talking all about email marketing for jewelry brands. We cover: Why is email marketing important?  How to start and grow your email list...

Welcome to episode #26. This week, we'll be talking about the benefits of segmentation and A/B testing in email marketing and why you should consider trying some of these more advanced email tactics. More specifically: What's segmentation, and how can you start taking advantage of it? What's A/B testing, and how can you implement it? What are some other more advanced ways of optimizing your email...

Welcome to episode #25. This week, we'll be talking about how you can get more consistent with email marketing as a jewelry business owner. More specifically: Why consistency matters for email marketing Consistency means putting together a content calendar and considering your storytelling/messaging Get comfortable with email metrics, so you get comfortable with consistency We also offer a gated v...

Welcome to episode #24. This week, we'll be talking about the importance of an automated email welcome series as well as other email automations to consider. More specifically: What is a welcome series, and why is it important?  Welcome series best practices  Other key automations to consider  We also offer a gated version of this episode, which has further commentary on this topic and one super v...

Welcome to episode #23. This week, we'll be sharing an introduction to email marketing. More specifically: Why email marketing is so important  How to get started with email marketing  What makes a good email  We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to...

Welcome to episode #22. This week, we'll be talking about product pages on your ecommerce website. More specifically: Why product pages are so important  What a product page should include How updating your product page can increase conversions We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in you...

Welcome to episode #21. This week, we'll be sharing some conversion-boosting strategies for your ecommerce website. More specifically: What to do about abandoned carts Why average order value (AOV) matters and how to increase it Why returning users matter and how to get shoppers to come back  We also offer a gated version of this episode, which has further commentary on this topic and one super va...

Welcome to episode #20. This week, we'll be talking about your ecommerce homepage and how to drive traffic to your website. More specifically: Why is the homepage so important? Homepage best practices. Tips for driving traffic to your website.  We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in you...

Welcome to episode #19. This week, we'll be talking about the best practices for structuring your ecommerce website and creating a user-friendly navigation. More specifically: How should you approach structuring your ecommerce website? How should your website navigation function? What are the best practices? What steps can you take to improve your navigation? We also offer a gated version of this...

Welcome to episode #18. This week, we'll be sharing an intro to ecommerce analytics. More specifically: How to access your website's analytics. What are KPIs, and which metrics are most important?  What the numbers mean and how you can use them to adjust your strategy. We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can...

We're taking a break this week, and we hope you are too! However, we did want to take a moment to wish you a happy holidays and to thank you.  Laryssa and I started our collaboration at the start of 2022 with the goal of educating designers and also building community - for ourselves and the designers we hoped to work with. While Success with Jewelry has changed form over the course of the year, w...

Welcome to episode #17. This week, we're sharing an "intro to ecommerce". Are you hoping to streamline your D2C strategy in 2023? Then you'll definitely want to make sure your ecommerce storefront is working for you. The next few episodes will be all about ecommerce for jewelry brands, and this episode will serve as a foundation for the content ahead. We're here to help you optimize your ecommerce...

Welcome to episode #16. This week, we're talking all about what you should be focusing on now, after Black Friday-Cyber Monday weekend. We'll be covering: Promoting ready-to-ship products  Reaching out to top clients  Promoting your retailers   We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in you...

Welcome to episode #15. This week, we're talking all about content planning for jewelry brands. We'll be covering: Where should you be sharing content?  What should you be posting? And how can you keep track of your posting schedule? Aligning your content.  We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implem...

Welcome to episode #14. This week, we're talking all about our favorite time-saving tools and platforms. We'll be covering: Why it's important to embrace marketing tools and how they can help you What are some of our favorite time-saving tools and platforms? How to choose which one to adopt We also offer a gated version of this episode, which has further commentary on this topic and one super valu...

Welcome to episode #13. This week, we're talking all about planning to optimize your marketing efforts. How to get started Setting goals and objectives  Creating your plan We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access to exclusive content, sign up by visiting...

Welcome to episode #12. This week, we're talking all about influencer marketing for jewelry brands. What does the influencer marketing landscape look like in 2022? Is influencer marketing worth it?  When should you consider it for your brand? We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your...

Welcome to episode #11. This week, we're talking all about public relations for jewelry brands. What is public relations? How do you get started?  Some tips for doing your own and the reality of hiring an agency. We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. To get access...

Welcome to episode #10. This week, we're talking all about the difference between sales and marketing. What's the difference between sales and marketing? Why do you need to be proficient at both to find success? How can you get better at sales and stop feeling "self conscious" about it?  We also offer a gated version of this episode, which has further commentary on this topic and one super valuabl...