Laryssa Wirstiuk and Liz Kantner
Success With Jewelry
Welcome to Success With Jewelry - your guide to growing a meaningful, profitable jewelry business. Hosted by marketing experts Laryssa and Liz, who together have over 16 years of experience helping brands thrive, this podcast gives you an exclusive look at what really works in jewelry marketing today. We're here to share honest conversations, hard-won lessons, and proven strategies to help you reach your goals and feel less alone in your business journey.
Author
Laryssa Wirstiuk and Liz Kantner
Category
Podcast website
Latest episode
Jul 6, 2026
Where to listen?
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Episodes
179 - Liz Interviews Alyssa Downey of Amp'd Designs on Website Accessibility for Jewelry Brands 06.07.2026 24:42
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #179! Liz sits down with Alyssa Downey, owner of Amp'd Designs, a brand and web designer with over a decade of experience helping small businesses build websites that don't just look beautiful — they work for everyone w...
178 - Laryssa and Liz on Email Marketing in 2026: Starting Fresh with the Big Picture 22.06.2026 23:59
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #178! We're kicking off a four-part series on email marketing, because as much as we've talked about it on this podcast, the landscape has changed enough that it felt like time to start fresh. Whether you've been doing...
177 - Laryssa and Liz on Turning Website Visitors Into Email Subscribers 15.06.2026 23:11
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #177! We talk about email marketing a lot on this podcast, but today Laryssa and Liz are covering specifically how your website should be actively working to grow your list — because a consistent email strategy doesn't...
176 - Laryssa and Liz on Website Analytics: The Numbers That Actually Matter for Jewelry Brands 08.06.2026 24:17
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #176! Consider this part four of our website series - because apparently we had more to say. This week Laryssa and Liz are tackling website analytics in the most approachable way possible: not the intimidating, data-hea...
175 - Laryssa and Liz on Your About Page, Website Navigation, and SEO Basics 01.06.2026 23:04
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #175! We're continuing our website series, and this week Laryssa and Liz move beyond the homepage and product pages to cover everything else that builds trust and drives action on your jewelry website. In today's episod...
174 - Laryssa and Liz on What Your Product Pages Need to Actually Convert 25.05.2026 26:35
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #174! This is part two of our three-part series on website best practices for jewelry brands. Last week we tackled the homepage - this week Laryssa and Liz are going deeper into the pages that actually drive sales: your...
173 - Laryssa and Liz on Website Best Practices for Jewelry Brands: How to Audit Your Homepage and Make a Strong First Impression 11.05.2026 25:14
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #173! This is part one of a three-part series on website best practices for jewelry brands. Laryssa and Liz start with the big picture - your homepage - and what it actually needs to do to turn browsers into buyers. In...
172 - Liz Interviews Lauren Jennings of Palm Sunday on Building a Newsletter Your Readers Actually Look Forward To 04.05.2026 27:19
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #172! Liz chats with Lauren Jennings, the designer behind Palm Sunday, a fine jewelry brand rooted in responsible production and timeless design, based in St. Petersburg, Florida. Lauren draws inspiration from her coast...
171 - Laryssa and Liz Talk Brand Voice: Does Your Marketing Copy Actually Sound Like You? 27.04.2026 30:48
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #171! Laryssa and Liz dig into one of the most common struggles they see with jewelry brands — writing copy that actually sounds like you. Whether it's your website, emails or Instagram captions, the words you use are a...
170 - Liz Interviews Kelsey Lim of Abel Objects on Pricing, Substack, and Building Community 20.04.2026 34:17
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #170! Liz chats with Kelsey Lim, the founder and designer behind Abel Objects, a fine jewelry brand created with future generations in mind, guided by timeless design and responsible production. Kelsey spent years as a...
169 - Laryssa and Liz on Marketing Your Jewelry for Mother's Day 13.04.2026 19:16
Welcome to the Success With Jewelry podcast, your go-to source for honest conversations about marketing, mindset, and what it actually takes to grow a jewelry brand. In Episode #169, we're diving into one of the biggest jewelry holidays of the year: Mother's Day. If you've ever thought "Mother's Day isn't really right for my brand" — this episode is for you. Because the brands that win at Mother's...
168 - Laryssa and Liz on Hiring a Virtual Assistant for Your Jewelry Business 06.04.2026 22:07
Welcome to the Success With Jewelry podcast, your go-to source for honest conversations about marketing, mindset, and what it actually takes to grow a jewelry brand. In Episode #168, we're tackling a topic that comes up constantly: hiring a virtual assistant. When you're running a jewelry business on your own, it's easy to hit a wall where you're spending all your time on repetitive tasks instead...
167 - Laryssa and Liz on Clienteling, Direct Outreach, and Building Real Jewelry Relationships 30.03.2026 22:17
Welcome to the Success With Jewelry podcast, your go-to source for honest conversations about marketing, mindset, and what it actually takes to grow a jewelry brand. In Episode #167, we're diving into something that's quietly powerful—but often overlooked: clienteling. For a long time, jewelry brands relied heavily on social media and email to drive sales. But as visibility becomes harder and algo...
166 - Liz Chats With Robin Kramer About Building Stronger Wholesale Relationships 23.03.2026 29:56
Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner — two experts passionate about helping independent jewelry artists thrive. In Episode #166, Liz is joined by Robin Kramer, jewelry industry consultant, speaker, and mentor with more than two decades of experience helping designers turn creative vision into sustainable success. As the founder of Red Boot Consult...
165 - Laryssa and Liz on What Content Actually Works (and How to Plan It Without Burning Out) 16.03.2026 18:53
Welcome to the Success With Jewelry podcast, your go-to source for honest conversations about marketing, mindset, and what it actually takes to grow a jewelry brand. In Episode #165, we're answering listener questions about one of the most overwhelming parts of running a jewelry business: content. Between Instagram posts, emails, Stories, and everything else you're told you "should" be doing, it's...
164 - Laryssa Responds: Should You Resend Email Campaigns to Non-Openers? 09.03.2026 7:38
Welcome to the Success With Jewelry Podcast, your go-to source for real conversations about business, marketing, and what it actually takes to succeed as a jewelry brand. In this solo episode, Laryssa Wirstiuk, founder of Joy Joya, answers a listener-submitted question about a common email marketing tactic: Should you resend campaigns to people who didn't open the first email? Liz will be back nex...
163 - Laryssa and Liz on Why Email Marketing Still Drives Jewelry Sales (Even When Social Media Changes) 02.03.2026 17:26
Welcome to the Success With Jewelry podcast, your go-to source for honest conversations about marketing, mindset, and what it actually takes to grow a jewelry brand. In Episode #163, we're revisiting a topic that's never flashy but always effective: email marketing. While everyone is chasing social media trends (Reels are out… carousels are in… or are they?), email continues to be one of the most...
162 - Laryssa and Liz on Why Blogging Still Matters in the Age of AI 23.02.2026 13:50
Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we're passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed. In Episode #162, we're diving into a topic that might feel outdated at first glance — blogging. Yes, blogging. Before you menta...
161 - Laryssa and Liz on How to Say Your Prices Confidently (Without Over-Explaining) 16.02.2026 17:47
Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we're passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed. In Episode #161, we're talking about a moment that trips up so many jewelry business owners: saying your price out loud (or wri...
160 - Laryssa and Liz on Feeling Behind in Business (And What It Really Means) 09.02.2026 13:53
Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner . Together, we're passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed. In Episode #160, we're talking about something almost every jewelry business owner experiences at some point: that creeping fe...
159 - Laryssa and Liz on Finding One Clear Focus (Without Losing Your Creativity) 02.02.2026 17:37
Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we're passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed. In Episode #159, we're talking about a challenge that hits a lot of jewelry business owners: you're offering a little bit of ev...
158 - Laryssa and Liz on Visibility vs Noise: Showing Up With Intention 26.01.2026 21:32
Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we're passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed. In Episode #158, we're talking about a feeling almost every jewelry brand owner knows: posting "just to post" or sending an ema...
157 - Laryssa and Liz Talk 2026 Planning: A Realistic Rhythm That Prevents Burnout 19.01.2026 20:49
Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we're passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed. In Episode #157, we're breaking down how to plan your year in a way that actually feels doable — not like a constant game of ca...
156 - Laryssa and Liz Talk 2026 Trends: Flexibility, Consistency, and What Shoppers Want Now 12.01.2026 19:45
Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we're passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed. In Episode #156, we're diving into the trends shaping 2026 — not just what people are buying, but how they're buying and what t...
155 - Laryssa and Liz Talk Goal Setting for 2026: Aligned Intentions, Realistic Plans, and Staying Motivated 05.01.2026 21:41
Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we're passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed. In Episode #155, we're kicking off 2026 with a topic that can feel equal parts exciting and overwhelming: goals. We talk about...
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