Laryssa Wirstiuk and Liz Kantner

Success With Jewelry

Business EN ↓ Odcinki: 199

Welcome to Success With Jewelry - your guide to growing a meaningful, profitable jewelry business. Hosted by marketing experts Laryssa and Liz, who together have over 16 years of experience helping brands thrive, this podcast gives you an exclusive look at what really works in jewelry marketing today. We're here to share honest conversations, hard-won lessons, and proven strategies to help you reach your goals and feel less alone in your business journey.

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Autor

Laryssa Wirstiuk and Liz Kantner

Kategoria

Business

Strona podcastu

successwithjewelry.com

Ostatni odcinek

2 lis 2026

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Odcinki

194 - Laryssa and Liz on Breaking the Discount Cycle: How to Stop Training Your Customers to Wait for a Sale 02.11.2026 13:18

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #194! Are you constantly running sales or feeling the pull to always have a discount going? You're not alone - and it's usually not about data. Laryssa and Liz are getting honest about the discount trap, why it's so har...

193 - Laryssa and Liz on How to Launch a New Jewelry Collection (Without Leaving Sales on the Table) 19.10.2026 21:05

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #193! You've designed the pieces, you've done the work - now how do you actually launch it? Whether it's a new collection, a one-of-a-kind sculptural series, or something totally new for your brand, the launch strategy...

192 - Laryssa and Liz on Moving Up in Price Point: How to Transition Your Jewelry Brand to Fine Jewelry 12.10.2026 15:21

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #192! One of the most common pivots Laryssa and Liz see jewelry designers make is the move from lower price points - gold fill, silver, fashion jewelry - into fine jewelry. It's a big shift, and it's not just about the...

191 - Laryssa and Liz on Getting Your Website Holiday-Ready Before Q4 05.10.2026 19:37

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #191! We're wrapping up our Q4 holiday planning series with the thing that often falls to the bottom of the to-do list - getting your website ready before you start driving holiday traffic to it. Laryssa and Liz walk th...

190 - Laryssa and Liz on Black Friday and the Holiday Sales Question: To Discount or Not to Discount 28.09.2026 17:54

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #190! We're still in our holiday planning series, and this week Laryssa and Liz are tackling one of the biggest decisions jewelry brands face every Q4: whether to participate in Black Friday, how to think about discount...

189 - Laryssa and Liz on Holiday Email Marketing: How to Show Up in the Inbox This Q4 21.09.2026 21:44

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #189! We're extending our holiday planning series because there's more to cover - and because if you're listening in September, this is exactly the right time to be thinking about this. Today Laryssa and Liz focus speci...

188 - Liz Interviews Corkie Bolton of Metalsmith Society on Packaging as Part of Your Brand Experience 14.09.2026 27:00

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #188! Liz sits down with Corkie Bolton - jewelry designer, founder of Metalsmith Society, and someone who has built one of the most engaged communities for jewelry makers and metalsmiths out there. Today they're talking...

187 - Laryssa and Liz on Holiday Planning: Why You Need to Start Now and How to Think About Q4 31.08.2026 16:09

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #187! It might feel early, but Laryssa and Liz are here to tell you: now is exactly the right time to start thinking about holiday. From production timelines to marketing plans to setting realistic goals, the brands tha...

186 - Laryssa and Liz on Instagram Part 4: Captions, Calls to Action and the Small Changes That Make a Big Difference 24.08.2026 13:46

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #186! We're wrapping up our Instagram series with the stuff you can actually change this week - your captions, your calls to action, your posting habits, and a few strategic tweaks that can meaningfully improve how your...

185 - Laryssa and Liz on Instagram Part 3: Stories, DMs and the Most Underrated Format on the Platform 17.08.2026 16:16

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #185! We're wrapping up our Instagram series with the format that often gets overlooked in favor of feed posts and reels - stories. And as it turns out, the data suggests stories might be Instagram's most underrated for...

184 - Laryssa and Liz on Instagram Part 2: Which Formats Are Actually Working Right Now? 10.08.2026 19:19

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #184! We're back with part two of our Instagram series, and this week Laryssa and Liz are getting into the format question everyone asks: should I be doing reels? Are carousels worth it? Can I just post a single photo?...

183 - Laryssa and Liz on Instagram in 2026: What's Changed, What's Working, and Whether It's Still Worth Your Time 03.08.2026 21:35

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #183! We're kicking off a three-part series on Instagram, because enough has changed in 2026 that it felt like time to take a fresh look at what's actually working. Today Laryssa and Liz start with the big picture - wha...

182 - Laryssa and Liz on Email Marketing Part 4: Sending the Right Email to the Right Person 27.07.2026 14:14

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #182! We're wrapping up our email marketing series with the topic that makes everything else work harder: segmentation. We've covered strategy, list building, what to send, and automations - now it's time to talk about...

181 - Laryssa and Liz on Email Marketing Part 3: The Emails That Work While You Sleep 20.07.2026 23:43

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #181! We're back with part three of our email marketing series. We've covered strategy, list building, and what to send - now it's time to talk about automations. These are the emails that go out even when you're not at...

180 - Laryssa and Liz on Email Marketing Part 2: What to Actually Say in Your Emails 13.07.2026 26:40

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #180! We're back with part two of our email marketing series, and this week Laryssa and Liz are tackling the question they hear most often: what do I actually say in my emails? Because this is where so many jewelry bran...

179 - Liz Interviews Alyssa Downey of Amp'd Designs on Website Accessibility for Jewelry Brands 06.07.2026 24:42

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #179! Liz sits down with Alyssa Downey, owner of Amp'd Designs, a brand and web designer with over a decade of experience helping small businesses build websites that don't just look beautiful — they work for everyone w...

178 - Laryssa and Liz on Email Marketing in 2026: Starting Fresh with the Big Picture 22.06.2026 23:59

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #178! We're kicking off a four-part series on email marketing, because as much as we've talked about it on this podcast, the landscape has changed enough that it felt like time to start fresh. Whether you've been doing...

177 - Laryssa and Liz on Turning Website Visitors Into Email Subscribers 15.06.2026 23:11

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #177! We talk about email marketing a lot on this podcast, but today Laryssa and Liz are covering specifically how your website should be actively working to grow your list — because a consistent email strategy doesn't...

176 - Laryssa and Liz on Website Analytics: The Numbers That Actually Matter for Jewelry Brands 08.06.2026 24:17

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #176! Consider this part four of our website series - because apparently we had more to say. This week Laryssa and Liz are tackling website analytics in the most approachable way possible: not the intimidating, data-hea...

175 - Laryssa and Liz on Your About Page, Website Navigation, and SEO Basics 01.06.2026 23:04

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #175! We're continuing our website series, and this week Laryssa and Liz move beyond the homepage and product pages to cover everything else that builds trust and drives action on your jewelry website. In today's episod...

174 - Laryssa and Liz on What Your Product Pages Need to Actually Convert 25.05.2026 26:35

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #174! This is part two of our three-part series on website best practices for jewelry brands. Last week we tackled the homepage - this week Laryssa and Liz are going deeper into the pages that actually drive sales: your...

173 - Laryssa and Liz on Website Best Practices for Jewelry Brands: How to Audit Your Homepage and Make a Strong First Impression 11.05.2026 25:14

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #173! This is part one of a three-part series on website best practices for jewelry brands. Laryssa and Liz start with the big picture - your homepage - and what it actually needs to do to turn browsers into buyers. In...

172 - Liz Interviews Lauren Jennings of Palm Sunday on Building a Newsletter Your Readers Actually Look Forward To 04.05.2026 27:19

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #172! Liz chats with Lauren Jennings, the designer behind Palm Sunday, a fine jewelry brand rooted in responsible production and timeless design, based in St. Petersburg, Florida. Lauren draws inspiration from her coast...

171 - Laryssa and Liz Talk Brand Voice: Does Your Marketing Copy Actually Sound Like You? 27.04.2026 30:48

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #171! Laryssa and Liz dig into one of the most common struggles they see with jewelry brands — writing copy that actually sounds like you. Whether it's your website, emails or Instagram captions, the words you use are a...

170 - Liz Interviews Kelsey Lim of Abel Objects on Pricing, Substack, and Building Community 20.04.2026 34:17

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #170! Liz chats with Kelsey Lim, the founder and designer behind Abel Objects, a fine jewelry brand created with future generations in mind, guided by timeless design and responsible production. Kelsey spent years as a...