Laryssa Wirstiuk and Liz Kantner

Success With Jewelry

Business EN ↓ 184 episodes

Welcome to Success With Jewelry - your guide to growing a meaningful, profitable jewelry business. Hosted by marketing experts Laryssa and Liz, who together have over 16 years of experience helping brands thrive, this podcast gives you an exclusive look at what really works in jewelry marketing today. We're here to share honest conversations, hard-won lessons, and proven strategies to help you reach your goals and feel less alone in your business journey.

Author

Laryssa Wirstiuk and Liz Kantner

Episodes

154 - Laryssa Interviews Liz Kantner on Finding Your Place in the Jewelry Industry, Community, and Evolving Success 15.12.2025 25:40

Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we're passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed. In Episode #154, we continue flipping the script — this time with Laryssa interviewing Liz. Liz shares her journey into the jew...

153 - Liz Interviews Laryssa About Building Joy Joya, Reinvention, and Finding Joy in Business 08.12.2025 24:00

Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we're passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed. n Episode #153, we're flipping the script: Liz interviews Laryssa to explore the story behind Joy Joya, the evolution of her ca...

152 - Laryssa and Liz on Planning 2026 With Clarity, Confidence, and Less Overwhelm 01.12.2025 15:48

Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we're passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed. In Episode #152, we're looking ahead to 2026 and talking about how to plan for a year with more focus, intention, and balance....

151 - Laryssa and Liz on Valuing Yourself, Your Time, and Your Craft 17.11.2025 20:51

Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we're passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed. In Episode #151, we're digging into one of the most foundational (and most challenging) parts of running a creative business: t...

150 - Laryssa and Liz on Why People Really Buy Jewelry (and How to Speak to It) 10.11.2025 17:18

Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we're passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed. In Episode #150, we're unpacking what truly drives jewelry purchases. Spoiler: it's never just the piece. Jewelry is emotion, i...

149 - Laryssa and Liz on Using Behind-the-Scenes Content to Build Trust 03.11.2025 20:37

Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we're passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed. In Episode #149, we're diving into one of the most authentic and effective ways to connect with your audience: behind-the-scene...

148 - Laryssa and Liz Chat With Tracey Carswell About Getting Organized With Google Tools 27.10.2025 38:14

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner — two experts passionate about helping independent jewelry artists thrive. In Episode #148, we're joined by Tracey Carswell, a queer and trans non-binary coach, curator, educator, speaker, and artist whose work promotes equity for creatives and entrepreneurs. Tracey is the founder of Powerful in Pink, a platfor...

147 - Laryssa and Liz Chat With Designer Grace Laemmler About the Success With Jewelry Rebrand 20.10.2025 27:38

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. In Episode #147, we're thrilled to welcome Grace Laemmler, the talented graphic designer behind Success With Jewelry's brand-new logo and visual identity. Grace is the owner of Shepherd Design Inc. and brings more than eight years of expe...

146 - Laryssa and Liz on Post-Purchase Strategies to Keep Your Jewelry Customers Coming Back 13.10.2025 16:48

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner — two experts passionate about helping independent jewelry artists thrive. In Episode #146, we're talking about one of the most overlooked parts of jewelry marketing — what happens after the sale. Once someone buys from you, how do you make sure they come back again? From thoughtful post-purchase emails to segm...

145 - Laryssa and Liz on Knowing When (and Whether) to Keep Going With Your Jewelry Business 06.10.2025 16:12

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner — two experts passionate about helping independent jewelry artists thrive. In Episode #145, we're talking about one of the most universal — yet rarely discussed — questions every business owner faces: Should I keep going? When things are easy, you rarely question your path. But when challenges hit — whether tha...

144 - Laryssa and Liz on Education as a Jewelry Marketing Strategy 29.09.2025 18:13

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner — two experts passionate about helping independent jewelry artists thrive. In Episode #144, we're diving into one of the most overlooked yet powerful tools in your marketing toolbox: education. Whether it's storytelling, content creation, or building deeper connections with your audience, educational marketing...

143 - Laryssa and Liz on Packaging as Part of the Customer Experience 22.09.2025 18:39

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. In Episode #143, we're digging into a detail that's easy to overlook but hugely influential: your packaging. From doorstep to unboxing, your presentation sets the tone, communicates values, and can spark share-worthy moments. We'll cover...

142 - Laryssa and Liz Interview Brienne and Chelsea of Society of North American Goldsmiths (SNAG) 15.09.2025 25:11

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. In Episode #142, we're thrilled to welcome Brienne Rosner (Executive Director) and Chelsea Rowe (Communications Specialist) of the Society of North American Goldsmiths (SNAG)—a nonprofit that's been supporting jewelers, metalsmiths, and m...

141 - Laryssa and Liz on Holiday Planning for Jewelry Brands: Strategies, Timelines, and Key Dates 08.09.2025 16:17

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. In Episode #141, we're diving into one of the most important topics of the year: holiday planning. Q4 can be the busiest—and most profitable—time for a jewelry brand, but only if you're prepared. We're breaking down how to set yourself up...

140 - Laryssa and Liz Interview SEO Expert Holly Callis 25.08.2025 38:57

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. In Episode #140, we're thrilled to interview Holly Callis, founder and CEO of Empowered English, an agency that helps brands ditch jargon and find a voice that resonates. With decades of collective experience behind her team, Holly has gu...

139 - Laryssa and Liz on Mastering Direct Outreach to Grow Your Jewelry Business 18.08.2025 14:26

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. In Episode #139, we're diving into one of the most powerful sales and marketing tactics for jewelry businesses: direct outreach. Whether you're connecting with retailers, editors, or potential clients, nothing cuts through the noise quite...

138 - Laryssa and Liz Share Tips For Making Smarter Marketing Decisions With Google Analytics 11.08.2025 25:00

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. In Episode #138, we're diving into a powerful (but sometimes intimidating!) marketing tool: Google Analytics . Whether you've set it up or not, we're breaking it down in a super accessible way—no tech jargon required. You'll learn how to...

137 - Laryssa and Liz Are Taking a Short Summer Break—But They're Still Here for You! 14.07.2025 6:32

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success With Jewelry Episode #137! This isn't a typical episode—it's more of a quick update as we prepare for a short summer break from the free podcast. We're hitting pause until August 11th so we can come back refreshed, re-e...

136 - Laryssa and Liz Answer the Question, "What's Actually Working in Instagram and Email Marketing Right Now?" 30.06.2025 12:18

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success With Jewelry Episode #136! In this episode, we're diving into what's currently working in Instagram and email marketing for jewelry brands. It's our summer 2025 update—and while some fundamentals remain the same, we're...

135 - Laryssa and Liz Answer the Question, "How Often Should You Update Your Website Content?" 23.06.2025 20:11

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #135! In this episode, we're talking all about your jewelry website and why it's so important to regularly audit and update your content. From homepage banners to product descriptions, we're coverin...

134 - Laryssa and Liz Spill the Tea on JCK & Couture 2025 16.06.2025 21:15

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #134! In this episode, we're breaking down Vegas jewelry week: Laryssa shares her on-the-ground experience walking both JCK and COUTURE, Liz dives into the shows' Instagram content highlights, and w...

133 - Laryssa and Liz Talk Birthdays, Bling & Brand New Headshots 09.06.2025 23:19

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #133! In this episode, we're catching up: Laryssa's recent travels and turning 40 (emerald score or no?), what she's most excited about at the Vegas jewelry trade show, Liz's headshot experience and...

132 - Laryssa and Liz Interview Sharon Zimmerman About Pricing Strategy For Jewelry 02.06.2025 42:04

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #132! In this episode, we're joined by jeweler and pricing expert Sharon Zimmerman to dive into what makes a sustainable pricing strategy. We'll cover how different categories require different appr...

131 - Laryssa and Liz Interview Hilary Halstead Scott of Halstead About Pricing 19.05.2025 31:09

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #131! In this episode, we're joined by Hilary Halstead Scott, president of Halstead Inc. We're chatting with Hilary about what goes into a sustainable pricing strategy, and how to make sure you're c...

130 - Laryssa and Liz Dive into SMS (Text) Marketing For Jewelry Brands 12.05.2025 24:38

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #130! In this episode, we're diving into SMS marketing—what it is and how it works. We'll cover when to start, how to build your list ethically, and what types of messages actually convert. Plus, we...