Laryssa Wirstiuk and Liz Kantner

Success With Jewelry

Business EN ↓ 184 episodes

Welcome to Success With Jewelry - your guide to growing a meaningful, profitable jewelry business. Hosted by marketing experts Laryssa and Liz, who together have over 16 years of experience helping brands thrive, this podcast gives you an exclusive look at what really works in jewelry marketing today. We're here to share honest conversations, hard-won lessons, and proven strategies to help you reach your goals and feel less alone in your business journey.

Author

Laryssa Wirstiuk and Liz Kantner

Episodes

129 - Laryssa and Liz on Why You Need to Clean Your Email List 05.05.2025 29:01

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #129! In this episode, we're talking about why cleaning your email list is essential for better deliverability, stronger open rates, and a more engaged community. We'll cover how to know when it's t...

128 - Laryssa and Liz Interview Jordan Harris, Digital Content Creator and Producer 28.04.2025 35:23

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #128! We're interviewing Jordan Harris, digital content creator, producer, storyteller, and writer. He also happens to be my husband, and the Joy Joya content producer behind the scenes. In this epi...

127 - Laryssa and Liz on How to Share Updates With Confidence 21.04.2025 19:51

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #127! In this episode, we're diving into how to effectively communicate news with your audience—whether it's a price increase, an upcoming event, or a major announcement. These moments can feel ove...

126 - Laryssa and Liz Share, "What's Working For Our Clients?" 14.04.2025 14:06

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #126! In this episode, we're catching up and sharing what's on our minds—what's working for our clients, what we're focusing on, and how we're thinking about Q2 and beyond. Plus, for Insiders only,...

125 - Laryssa and Liz Interview Alissa Moyse, Founder of Casual Carats 07.04.2025 36:41

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #125! In this episode, we chat with Alissa Moyse, founder of Casual Carats—a jewelry brand redefining everyday luxury with lightweight, comfortable designs. Casual Carats sells diamond silicone ring...

124 - Laryssa and Liz Interview Marketer Cami Leisk About Marketing For Jewelry Artists 31.03.2025 41:16

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #124! This week, Laryssa and Liz interview Cami Leisk, co-founder of Loam Marketing—a company dedicated to helping artists market their work effectively. Loam provides photography, video, and websit...

123 - Laryssa and Liz Interview Cindy Liebel, Independent Jewelry Designer and Metalsmith 24.03.2025 34:44

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #123! This week, Laryssa and Liz interview Cindy Liebel, an independent jewelry designer who has been creating jewelry since 2008. Inspired by the clean lines and bold simplicity of Scandinavian, Mo...

122 - Liz Interviews Hannah Cole, Professional Artist and Tax Expert 17.03.2025 41:10

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #122! This week, Liz is chatting with Hannah Cole, professional artist, tax expert, podcast host and founder of Sunlight Tax. She believes that creative and mission-forward people like us should hav...

121 - Laryssa and Liz Chat About Setting a Balanced Budget For Sales and Marketing 10.03.2025 28:31

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #121! This week, we're breaking down budgeting for both sales and marketing - two areas that go hand in hand. But how do you decide where to invest your resources strategically? We'll share our insi...

120 - Laryssa and Liz Talk About Headshots For Jewelry Business Owners Like You 03.03.2025 26:25

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #120! This week we're diving into the importance of headshots and visually representing your brand. Your imagery speaks volumes before you even say a word, so how you present yourself matters! And i...

119 - Laryssa and Liz Interview Danielle Miele of Gem Gossip, the "OG" Jewelry Influencer 24.02.2025 38:45

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to Success with Jewelry Episode #119! In this episode, we're joined by the "OG" jewelry blogger herself, Danielle Miele of Gem Gossip. Danielle started her journey in the jewelry world as a passionate collector, blogger, and story...

118 - Laryssa and Liz Try to Convince You to Get Serious About Email Marketing Now 17.02.2025 25:34

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #118! Laryssa and Liz are diving into email marketing strategies for 2025. With more designers realizing they can't rely solely on social media, it's time to build sustainable ways to connect with your audience—and emai...

117 - Laryssa and Liz Interview Monica Stephenson, Champion of Responsible Gem Mining 10.02.2025 32:16

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #117! In this episode, we chat with Monica Stephenson, also known as iDazzle. She's the founder of @anzagems and a co-founding collaborator of @moyogems . Monica believes that gems can be beautiful and beneficial. We di...

116 - Laryssa and Liz Interview Elise Thompson, Jewelry Designer and Gemstone Expert 03.02.2025 29:51

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #116! In this episode, we're joined by Elise Thompson, the talented designer behind Mejia Jewelry, founder of Space 85, and owner of Henieli International. Elise's family has been in the gemstone business for over 40 ye...

115 - Laryssa and Liz Interview Morgan Miller: Empowering Jewelry Brands and Trade Show Tips 27.01.2025 42:22

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #115! This week, we're thrilled to welcome Morgan Miller, Sales Director at the COUTURE Show and Luxury Lifestyle at NY NOW. Together, we'll explore the critical role education plays in supporting emerging brands in the...

114 - Laryssa and Liz Share Tips For Navigating Instagram as a Jewelry Brand in 2025 20.01.2025 23:45

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #114! Laryssa and Liz are chatting about how to navigate Instagram as a jewelry brand in 2025. While we don't think you should put all your efforts into Instagram, it's still an important piece of a comprehensive market...

113 - Liz Interviews Alisa Thorp of Mercurius About the Tucson Gem Show 13.01.2025 44:50

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #113! Liz chats with Alisa Thorp, one half of the duo behind Mercurius Jewelry, an ethical fine jewelry brand that borrows its name from the centuries-old philosophy of Alchemy. Both Alisa and her husband David are capt...

112 - Laryssa and Liz Brainstorm Together For a Bold and Intentional 2025 06.01.2025 22:08

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #112 and to 2025! We're starting the year with a behind-the-scenes brainstorm and strategy session. Join us as we reflect on 2024's standout episodes, listener feedback, and lessons learned to chart a course for a more...

111 - Laryssa and Liz Interview Sohail Dewani, Founder of Jewelers League 16.12.2024 28:48

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #111. In this episode, we're chatting with Sohail Dewani, founder of Jewelers League. With over 15 years of experience, Sohail helps jewelry businesses thrive in the digital world with e-commerce solutions. We'll be tal...

110 - Laryssa and Liz Interview Business Systems Expert Kelly Hedgpeth 09.12.2024 32:39

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #110. In this episode, we're chatting with Kelly Hedgpeth, founder of Grace & Co. Business Solutions. With over 17 years of experience, Kelly is an expert in streamlining systems, especially for small businesses. She'll...

109 - Laryssa and Liz Share Tips For Creating Your Jewelry Brand "Elevator Pitch" 02.12.2024 14:38

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #109. In this episode, we share tips for creating an "elevator pitch" for your jewelry brand. And stick around for the bonus content, where we share details about personalizing and practicing your pitch! Liz Kantner wo...

108 - Laryssa and Liz Chat About The Importance of Planning 18.11.2024 14:45

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #108. We're discussing the importance of planning and tips for effectively doing it. And stick around for the bonus content, where we share some challenges designers face when planning and overcoming them. Liz Kantner w...

107 - Laryssa and Liz Chat About Managing Anxiety as a Business Owner 11.11.2024 17:52

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #107. We're diving into how to manage anxiety as a business owner. We may not be mental health professionals, but we both try to cope with anxiety on a daily basis. Can you relate? We'd love to hear about your coping st...

106 - Laryssa and Liz Chat About the Value of Sharing Your Jewelry Making Process 28.10.2024 12:11

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #106. We're diving into the art of craftsmanship and why it's essential to share your process with your audience. We'll explore how showcasing the time, effort, and skill behind your creations can build trust and elevat...

105 - Laryssa and Liz Chat with Christina Kober About Building a Successful Jewelry Business 21.10.2024 36:30

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #105. We sit down with the talented jewelry designer and entrepreneur, Christina Kober. Since launching her business in 2007, Christina has built a thriving e-commerce store, secured placements in over 90 retail locatio...