Success With Jewelry

Welcome to episode #79. In this episode, Laryssa and Liz talk about what's going on with Instagram. They also share the current best practices in 2024. We also want to tell you about our Insider community. When you join, you'll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss.  In the bonus content of this episod...

Welcome to episode #78. In this episode, Laryssa and Liz audit the marketing for their own podcast.  They get honest about what they're doing wrong and what they can improve We also want to tell you about our Insider community. When you join, you'll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss.  In the bonus...

Welcome to episode #77. In this episode, Laryssa and Liz celebrate their 8-year business anniversaries! They share some of the biggest lessons they've learned since starting each of their businesses separately in spring 2016! We also want to tell you about our Insider community. When you join, you'll have access to extended episodes, full of tips that you can start implementing today and further r...

Welcome to episode #76. In this episode, Liz chats with Megan Auman - metalsmith, artist, writer, teacher, and creative business coach. They discuss how to find your voice as a brand.  Special discount from Megan! Take 20% off these two programs:  Poetic Product Descriptions  Sell without Shame https://Shop. MeganAuman.com Code: SWJ20 We also want to tell you about our Insider community. When you...

Welcome to episode #75. In this episode, we share our thoughts about what to do before hiring an outside consultant, working with a vendor or other business partner. What steps should you take? How do you know when something might not be a good fit? We also want to tell you about our Insider community. When you join, you'll have access to extended episodes, full of tips that you can start implemen...

Welcome to episode #74. In this episode, we share our thoughts about recent marketing we've received.  We're going to scroll through our Promotion folders and Instagram accounts and talk about what stands out to us.  We also want to tell you about our Insider community. When you join, you'll have access to extended episodes, full of tips that you can start implementing today and further resources...

Welcome to episode #73. In this episode, Laryssa and I are going to talk about planning for Mother's Day, including: Why Mother's Day is an important holiday for jewelry businesses How to make your plan And how to stay consistent and follow through We also want to tell you about our Insider community. When you join, you'll have access to extended episodes, full of tips that you can start implement...

Welcome to episode #72. In this episode, we chat about what it means to be transparent in business and why it's important.   We also want to tell you about our Insider community. When you join, you'll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss.  In the bonus content of this episode, we'll share more ways to...

Welcome to episode #71. In this episode, we chat again about the importance of email marketing. More specifically, we'll give you tips for how to start and grow a list. We also want to tell you about our Insider community. When you join, you'll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss.  In the bonus conte...

Welcome to episode #70. In this episode, we chat about how to effectively tell the unique story of your jewelry brand. Liz also shares a few takeaways from NY Now!  We also want to tell you about our Insider community. When you join, you'll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss.  In the bonus content o...

Welcome to episode #69. In this episode, we chat about direct client outreach, also known as "clienteling".   We'll share tips for clienteling and one-on-one outreach.   We also want to tell you about our Insider community. When you join, you'll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss.  In the bonus cont...

Welcome to episode #68. In this episode, Liz and Laryssa chat about hiring for your jewelry business! Why should you put hiring on your radar in 2024 When's it time to hire, and what are your options? How to get clear on your hiring goals and find the right employee We also want to tell you about our Insider community. When you join, you'll have access to extended episodes, full of tips that you c...

Welcome to episode #67. In this episode, Liz and I are going to talk about the most important social media best practices and trends for 2024. How can you make the most of your social media marketing efforts this year? Which trends might be worth trying? We also want to tell you about our Insider community. When you join, you'll have access to extended episodes, full of tips that you can start imp...

Welcome to episode #66. In this episode, Laryssa and Liz share some predictions for the New Year: We'll what we think will be important to focus on in the upcoming year.   We also want to tell you about our Insider community. When you join, you'll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss.  In the bonus co...

Welcome to episode #65. In this episode, Laryssa and I are going to kick off the new year with an episode about planning.  We'll share how to get started planning your year  We also want to tell you about our Insider community. When you join, you'll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss.  In the bonus...

Hello! We're off this week to celebrate the holiday season, enjoy some time with our families and RELAX. We hope you are too!  Thank you for an amazing year. We know the final push to the end of Q4 is exhausting but you did it! And we're proud of you.  We've said it before and we'll say it again, we appreciate your support. And the best gift you could give us is a review! Or even leave us a commen...

Welcome to episode #64. In this episode, we're going to talk about setting goals for the new year. We'll share tips for setting your 2024 goals We also want to tell you about our Insider community. When you join, you'll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss.  In the bonus content of this episode, we'll...

Welcome to episode #63. In this episode, Liz and I are going to talk about how you can best allocate resources for your business next year. How to set your priorities and determine the resources you'll need How to decide where to be spending your marketing dollars We also want to tell you about our Insider community. When you join, you'll have access to extended episodes, full of tips that you can...

Welcome to episode #62. In this episode, Laryssa and I are going to do something that we love - brainstorming ideas.  A brain dump of ideas for the upcoming year that you can use! We also want to tell you about our Insider community. When you join, you'll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss.  In the...

Welcome to episode #61. In this episode, Liz and I are going to give you a "content challenge" for the New Year". Even though 2023 isn't quite over, now's an awesome time to start preparing for 2024 to set yourself up for success in January. We'll be giving you: A structure for the content challenge, including steps for how to set yourself up and how much time you should spend doing each step We a...

We're wishing you a very happy Thanksgiving, and we'll be back with a new episode next week!

Welcome to episode #60. In this episode, Laryssa and I are going to be discussing how to get the most out of a trunk show or special events.  Tips for a successful event  The importance of follow up We also want to tell you about our Insider community. When you join you'll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we...

Welcome to episode #59. In this episode, we're talking about the common mindset that you're "bothering" your customers - and how you can work to get over that mindset and instead market your business successfully. Because your customers want more of you!   What does this mindset look like, and how do we see it manifested most often? How can you work to improve your mindset?  We also want to tell y...

Welcome to episode #58. In this episode, we're talking about holiday gift guides for jewelry brands. We cover: What makes a good gift guide?  Tips for creating and promoting your gift guide.  We also want to tell you about our Insider community. When you join you'll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discus...

Welcome to episode #57. In this episode, we're going to discuss AI and how you might be able to use it in your business. What is AI and what do we think about it?  Can AI help your business?  We also want to tell you about our Insider community. When you join you'll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discus...