Liam Brennan

Subscription Box Answers

Business EN ↓ 183 episodes

Welcome to Subscription Box Answers, the podcast for anyone looking to start or scale a successful subscription box business. I'm Liam Brennan, co-founder of BusterBox, a dog subscription box company that we started in a spare bedroom back in 2016.  Since then, we've grown to thousands of subscribers and over $13 million in sales, and along the way, I've learned a ton about what it takes to make a subscription box business thrive. In this no-nonsense podcast, I'll be sharing all of my proven tips and strategies for building a successful subscription box business, from sourcing products to mark...

Author

Liam Brennan

Category

Business

Podcast website

www.buzzsprout.com

Latest episode

Jul 6, 2026

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Episodes

Let's talk about custom boxes (with Courtney Hubbard) 05.08.2024

In this episode of Subscription Box Answers, I am sitting down with Courtney Hubbard, the Operations Manager for BoxUp. BoxUp specializes in providing custom boxes for various subscription box companies. Courtney shares her advice on creating the perfect custom box to make your brand stand out and explains how their service works. If you want to place an order, here is an affiliate link that will...

How To Reactivate Cancelled Subscribers with 'The Reply Yes' Process 29.07.2024

On this episode of Subscription Box Answers, I explain how you can use the Reply Yes process to grow your subscription box by reactivating canceled subscribers. This is a great way to lower your CAC, increase revenue, and boost your subscriber numbers. We have been testing this in BusterBox for the last few months and have successfully reactivated many canceled subscribers by following this simple...

The Secret "Reply Yes" Process WILL make you more money - UPDATE! 22.07.2024

What if you could transform your Q4 sales strategy and achieve record-breaking profits for your subscription box business? In this episode of Subscription Box Answers, Liam Brennan revisits one of the most impactful tactics from earlier this year, the "Reply Yes" process, which has been a revenue game-changer for BusterBox and many other companies that have implemented it. You'll le...

From ER Nurse to Subscription Box Success: Lo Hixson's Inspiring Journey 15.07.2024

Ever wondered how you can turn a passion for self-care into a thriving business? Meet Lo Hixson, the inspiring founder of Passion and Growth, who transitioned from being an ER nurse to a successful entrepreneur. Lo shares her journey of overcoming personal challenges with self-perception and how it led her to launch a subscription box aimed at boosting women's confidence. Launched in January...

Do this to keep the sales flowing during the summer months... 08.07.2024

The summer months can traditionally be slower for some e-commerce and subscription box companies. It all depends on your niche, but this can be perfectly normal.  The important thing is to understand the different seasons in your business and prepare for them. During the busy months, you should not be afraid to put your foot down and get as many new subscribers as possible (and sell as many produc...

7 Secrets to High-Converting Meta Ads - (My SubSummit Session) 01.07.2024

On today's episode of Subscription Box Answers, I am revisiting my SubSummit session on '7 Secrets to High Converting Meta Ads.' A lot of people have reached out to me asking me to share the slides. So I have decided to cover the session again for those that couldn't make it to SubSummit. For the vast majority of subscription box businesses in 2024, meta ads are still the most...

We only sell our subscription box on our main website - This is why! 24.06.2024

A common question I have received over the years is why we don’t sell other dog products on our main BusterBox website and only focus on our subscription box. It’s a great question, and in this episode, I break down our entire thought process behind this. We do sell many other products, but not on the front of our website. Our main focus is our subscription box, and the other products are sold on...

The Pros and Cons of Free Shipping vs. Charging for Shipping 17.06.2024

In this episode of Subscription Box Answers, I break down the benefits and negatives of offering free shipping versus charging your customers for shipping. A shipping charge can be a conversion killer, but there are things you can do to help mitigate that. Also, there are customers who are willing to pay for faster shipping, and you can use that as an opportunity to make more money. If you have a...

A Chicken T-Shirt Subscription Doing Over $500K Per Year (With Jared Latigo) 10.06.2024

Welcome to another episode of Subscription Box Answers! Today, we have the pleasure of interviewing Subscription Box Experts Member Jared Latigo, the founder of The Chicken Bawks, a T-Shirt Subscription For Crazy Chicken People. Jared has built an impressive business generating over $500K per year in sales with 800 active subscribers and growing. Jared's success story is a testament to the po...

Performing A Subscription Box Health Check! 03.06.2024

In this episode, we explore a crucial yet often overlooked metric that reveals the true health of your subscription box business: the Subscription Box Profit Spread (SBPS). Unlike traditional metrics such as LTV, CAC, and payback periods, the SBPS provides a comprehensive view of your business's sustainability and growth potential. Key Topics Covered: Understanding the Subscription Box Profit...

My thoughts on the Subscription Box Industry & advice for the rest of 2024. 27.05.2024

I talk to many people in this space, and it’s fair to say some brands have found 2024 very tough so far. This will heavily depend on your niche and your location, but for some brands, things have been more challenging than usual. In this episode of Subscription Box Answers, I share my current thoughts on the subscription box industry and give some advice about what I would do for the rest of 2024....

5 Mistakes Subscription Box Owners Make With Meta Ads! 20.05.2024

Meta ads are usually the best and most effective way of acquiring customers for most subscription box businesses. However, if you don't know what you are doing, you can end up burning a lot of money. On today's episode of Subscription Box Answers, I am covering five common mistakes that subscription box owners make when it comes to Meta ads. We have acquired over 60,000 customers at Bust...

This will make everything so much easier for you... 13.05.2024

On this week's episode of Subscription Box Answers, I follow up on last week’s discussion. I personally believe anybody can create a successful subscription box, and there is so much opportunity out there. There are some smart decisions you can make, though, which will make everything much easier and drastically increase your chances of success. In this week's episode, I share some very...

Is a Subscription Box the right business for you? 06.05.2024

There is so much opportunity out there at the moment. The internet has made it really easy to set up our own business with very little barriers to entry. You can literally set up a business from your house and reach customers all over the world. The Subscription Box business model is a great business model and it can change your life (like it has changed mine). In this episode, I am going over som...

Mastering Customer Service in Subscription Boxes 29.04.2024

In today's episode of "Subscription Box Answers," I'm sharing some essential customer service tips and advice. Providing world-class customer service isn't just a choice—it's crucial for running a successful subscription box business. High retention rates are necessary for our business model to succeed. Poor customer service can drastically increase customer churn, le...

The Most Effective Way To Win Chargebacks: Shieldify's CEO Reveals AI Strategies for Subscription Box Success 22.04.2024

Do you need help winning more chargebacks? If so, you won't want to miss this episode of Subscription Box Answers ! Join me as I sit down with Michael Zavet, CEO of Shieldify, to delve into how their AI-powered solution is revolutionizing the way businesses tackle chargebacks. Shieldify not only protects businesses from unwarranted chargebacks but also boosts their success rate in winning dis...

The 5 Biggest Mistakes Subscription Box Owners Make. 15.04.2024

In this episode of Subscription Box Answers, I'm covering the five biggest mistakes that subscription box owners make. After building my own subscription box business, assisting countless other owners, and spending years in the industry, I've observed these mistakes repeatedly. These are some of the most common issues that are likely to hold you back. I have made some of these mistakes m...

Follow Up Marketing: Your Questions Answered! 08.04.2024

Welcome back to another episode of the Subscription Box Answers podcast! Following up on last week's episode, we're diving into answering questions sent in about follow-up marketing. This episode will help any subscription box owner determined to take their marketing to another level in 2024 and build a highly successful business. If you have a question you want answered on the episode,...

Follow Up Marketing Is Essential (And You Probably Need To Do More Of It!) 01.04.2024

On This Episode Of Subscription Box Answers, I am discussing how important follow-up marketing is. If you want to grow a successful subscription box, you need to ensure you do this frequently and have a system in place for it. Lead capture and following up with prospects is essential if you want to drive a lot of new subscribers and keep your CAC (Customer Acquisition Cost) under control. One of t...

Whats Happening In The Subscription Box Industry In 2024 - (With Stefan Pretty) 25.03.2024

On today's episode of Subscription Box Answers, I welcome back Stefan Pretty, CEO of Subbly, as we delve into the current state of the subscription box industry in 2024. Stefan offers a unique perspective, given his bird's-eye view of the industry through Subbly. He discusses the state of churn, acquisition trends, and his insights into where the industry is headed this year. We also add...

The Benefits Of Using A Fulfilment Center (with Mike Longshaw) 18.03.2024

On today's episode of Subscription Box Answers, I am sitting down with Mike Longshaw to discuss the benefits of using a fulfillment center. Mike owns a Fulfillment Center based in the UK called The Prep Centre. I firmly believe that for the majority of subscription boxes, you should highly consider using a fulfillment center as it will save you a lot of time. (and it is nowhere near as expens...

It’s not about how hard you row. It’s about what boat you’re in. 11.03.2024

"It’s not about how hard you row. It’s about what boat you’re in" I came across this quote, and it inspired me to record this podcast because it’s very true when it comes to the subscription box industry. Everything dosn't have to always be hard and there are choices you can make as a business owner to make things easier for you and increase your chances of success. Listen to this p...

Do this to reach 1000 subscribers... 04.03.2024

In today's episode of Subscription Box Answers, I am going to give you a game plan to follow to reach 1,000 subscribers. I believe that getting to 1,000 subscribers as soon as possible should be a priority for the majority of subscription box owners. Typically, reaching 1,000 subscribers is the tipping point where everything starts to improve significantly. When you reach this level, your bus...

Explode Your Subscription Box With Advantage Plus Facebook Ads 26.02.2024

In this episode of Subscription Box Answers, I discuss Facebook ads and what's working right now. Over the last six weeks or so, Advantage+ ads have been performing better than ever. I share how we are currently using them at BusterBox and how I recommend testing them for your subscription box. Getting this right on your account can help reduce CAC (Customer Acquisition Cost) and increase vol...

Why We Choose Subbly for Our Subscription Box Platform 19.02.2024

In this episode, I delve into why Subbly remains our platform of choice for our subscription box business.  With an influx of newcomers to the industry in recent months, many have been curious about the best platform to support their business.  While there are many good platforms out there, I'll share the reasons we continue to choose Subbly and why I believe it has everything you need to bui...

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