Subscription Box Answers

Subbly recently released a fascinating churn insights report, revealing key data from subscription box businesses across their platform for 2024. In this episode, I dive into the most important takeaways and share my thoughts on what these insights mean for subscription box owners. Check out the full report here: Subbly's Churn Data Report Want to take your subscription box business to the ne...

In this episode of Subscription Box Answers , I explain exactly how to grow your subscription box business using Meta ads. For the vast majority of subscription box niches, Meta ads are still the best channel by far. Advertising on Meta successfully with a subscription box is different compared to other businesses, and you need to know what you're doing, or you’ll end up wasting a lot of time...

In today’s episode of Subscription Box Answers , I lay out five different ways you can use urgency and scarcity to send your sales through the roof. Urgency and scarcity are some of the most powerful tools you have when it comes to marketing, and if you use them correctly, they can have a massive positive impact on your results. We use them regularly at BusterBox, and they have done great things f...

No matter where you are in your subscription box journey, now is the time to get crystal clear on your goals for 2025 and put a plan into action.  Whether you're preparing to launch, scale, or sell, having a clear strategy with actionable steps is essential. Commit to pursuing your goals aggressively, so by the end of 2025, you can look back with pride at everything you've accomplished I...

In this episode of Subscription Box Answers, I explain the biggest reason that keeps Subscription Box Owners Stuck.  You may have been running your business for awhile, and you're stuck on a certain subscriber number, and no matter how hard you work, you can't break through.  This has happened to us in BusterBox a few times and the solution was always the same.  If you are frustrated whe...

When we started BusterBox, we moved into our first office space/warehouse immediately. It didn’t take long before we outgrew that space and had to move again. Soon after, we outgrew the new space too and relocated to a much bigger warehouse. Then Brexit hit, and we were forced to transition to using a fulfillment center. In this episode, I share my perspective after experiencing both options. A bi...

In this episode of Subscription Box Answers , we dive deep into one of the most impactful strategies for improving retention rates in your subscription box business: picking up the phone and talking directly to your customers. As we move into 2025, keeping customers happy and subscribed for longer is more critical than ever, especially after the holiday season when many new customers come on board...

On this episode of Subscription Box Answers , I’m sitting down with Stefan Pretty to discuss the power of sign-up flows and surveys in growing your subscription box business. I firmly believe that the majority of subscription boxes need to implement a survey to properly onboard their customers. Surveys help you collect vital information, allowing you to better serve your customers, keep them subsc...

In this week’s episode of Subscription Box Answers , I’m joined by Stefan Pretty, the CEO of Subbly, for an insightful chat about launching and scaling subscription box businesses. Stefan introduces Subbly's exciting new "Launch with Subbly" service, which helps subscription box owners create a done-for-you website tailored to their vision. This offer was inspired by the early days...

In this episode of Subscription Box Answers , we’re talking about Black Friday / Cyber Monday! I’m sharing what we’re doing at BusterBox to inspire you and give you ideas to make as much money as possible.  You don’t need to discount everything at this time of year.  Instead, you can get creative with free gifts, which will help protect your margins while still offering your customers a great deal...

Description for this Episode of Subscription Box Answers: In this episode of Subscription Box Answers , Liam Brennan sits down with subscription expert Matthew Holman, founder of Subscription Prescription. Together, they dive deep into the secrets of acquisition and retention for subscription box businesses. Matthew shares actionable insights on creating irresistible offers, building subscriber lo...

On today's episode, I'm sharing 5 easy things you can sell to make more money this Q4. It’s obviously very important to focus on growing your subscriber base over these busy months, but there are also big opportunities to make extra money if you know what you're doing. The first Christmas we had was an eye-opening realization—we discovered our customers were happy to spend a lot mor...

On this episode of Subscription Box Answers , I explain an easy way to win back canceled subscribers using Facebook ads. Allocating part of your marketing budget to win-backs can be a smart strategy, especially when you focus on your best customers. These customers have already shown they are a good fit for your business, even if they canceled for various reasons. People's circumstances chang...

In this episode of Subscription Box Answers , I’m sharing marketing tips to help you maximize revenue and attract as many new subscribers as possible this Q4.  Today, I’ll discuss an offer mix that helped us sign up 2,000 new subscribers in just a few weeks.  We’re running two offers simultaneously, which has helped us overcome spending limits, reduce our CAC, and increase subscriber sign-ups.  Di...

On this week's episode, we’re building on last week's discussion and continuing to talk about email marketing. I'm sharing another example of an email that achieved amazing results for BusterBox. This email brought in 92 new subscribers in 1 day and 400 in total. I go through the entire email step by step, breaking down exactly why it worked so well. Take these lessons and apply the...

In this episode of Subscription Box Answers , I share two examples of funny sales emails we’ve used at BusterBox to increase sign-ups.  A great way to differentiate yourself from your competitors is through your marketing.  Never be afraid to push the boat out and try some outrageous ideas that other companies might be too afraid to attempt.  This is how you can grab attention and separate yoursel...

In this episode of Subscription Box Answers , I cover the 5 mistakes you should absolutely avoid if you want to have a very successful Q4. I’ve been involved in this industry for a long time, and these are the most common mistakes I see people make. For the vast majority of subscription box niches, Q4 will be the busiest time of the year. This is when you can make the most money and acquire the mo...

One of the biggest challenges with any product-based business is turning over excess stock as quickly as possible. The last thing you want is stock building up. If this compounds over time, it can put a strain on your business’s finances. In this episode of Subscription Box Answers, I share 5 ways you can turn excess stock into cash fast. This is especially important around Q4 when you want to fre...

It’s 100% possible to start a subscription box business on a budget! You don’t need to invest thousands to get up and running. When we started BusterBox, we barely had any money. I invested €3,000 over 12 months, and that was it. Over time, that small investment turned into millions of dollars in revenue and a business that now supports a team of 12. There are so many examples of people starting t...

In this episode of Subscription Box Answers , I sit down with Julie Ball, the founder of Sparkle Hustle Grow , and Lo Hixson, the founder of Passion & Growth , to discuss how their subscription box businesses completely changed their lives. Both of them started their subscription boxes from the comfort of their homes, and in a short period of time, they were making a full-time income. They eac...

In today's episode of Subscription Box Answers, I'm sharing what’s currently working well for us on Meta. We're seeing great results with a combination of Advantage+ audience targeting, lookalike audiences, and engagement strategies to boost social proof. I know several brands using this setup, and it's working exceptionally well for them right now. Of course, this is just one...

Ready to discover the secrets behind a thriving craft subscription box business? Today, we chat with Nicole Bannell, the creative force behind Nicole's Jungle, a one-of-a-kind subscription service that lets you craft your own miniature paper plants from the comfort of home. Nicole takes us through her journey, from leaving a corporate career to embracing entrepreneurship, driven by her twin p...

Ever wondered how to secure a reliable virtual assistant who won't vanish after a few weeks? In this episode of Subscription Box Answers, I explain how to hire top-tier VAs that will stick with your company for the long haul. From crafting detailed job descriptions to treating VAs with the same respect as full-time employees, you’ll gain access to the tried-and-true methods we use at BusterBo...

In this episode of Subscription Box Answers, I share simple Facebook ad creative tips that can help you get more people signed up for your box. I firmly believe that small tweaks can lead to big positive changes in your advertising. This episode is divided into two parts: Video Tips: I share strategies for creating effective video ads. Image Tips: I provide advice on using images to enhance your a...

In this Subscription Box Answers episode, I'm explaining the strategy behind the current bundle offer we're running at BusterBox, where new subscribers get £253 in free gifts. I received a great question this week from someone who wanted to know how we make the finances work when running an offer like this. I'll break this down in detail and share some advice on how you can test bun...