Subscription Box Answers

When we started BusterBox, our entry price was £17.99. Now it’s £28.99. That’s a massive jump, but we had no choice. The cost of pretty much everything in our business has gone up. If you haven’t raised your prices recently, I’d seriously consider it. In my experience, customers are more understanding of price increases now because they’re seeing them everywhere. That doesn’t mean everyone will be...

On today’s episode, I’m back talking about Meta ads. Things have changed since the Andromeda update, and some of the advice you’ve been following could actually be hurting your performance. I’ll talk through the things to watch out for, why commonly recommended tactics don’t work for every account, and what to consider before making changes to your campaigns. If you’re running Meta ads for your su...

On today’s episode of Subscription Box Answers, I’m sharing practical tips to help you boost your website’s conversion rate this Q4. If you aren’t converting at least 2% of your visitors into customers, growing your subscription box business can become expensive and slow—especially when advertising costs rise. I’ll walk you through simple improvements to turn more visitors into paying subscribers...

Getting somebody to subscribe is only the first step. What happens when they cancel after their very first box? In this episode, I break down five reasons new subscribers leave early, from signing up purely for the discount to a disappointing first experience or having too much product. I also explain what you can do to improve retention, build excitement for box two and understand why your custom...

I recently tested an old-school retargeting campaign for a subscription box business. This used to be a fantastic way to follow up with people who were interested but hadn’t signed up yet. It helped bring down CAC and turn more of those people into customers. Well… this time, the results were garbage. 😂 In this episode, I share what happened, discuss what’s changed and explain why the approach th...

Should you sell one-time boxes in your subscription box business? The answer is maybe but it all comes down to the numbers. In this episode, I explain why you need to understand how much it costs to acquire a customer, how much profit you make on each box, and how many one-time buyers become long-term subscribers. One-time boxes can be a great way to introduce people to your business, but do the f...

Should You Use a VSL on Your Subscription Box Website? Would a video sales letter help you get more subscribers, or would it add another step between your visitors and the checkout? In this episode of *Subscription Box Answers*, I explain why VSLs are common for coaching, digital products and services, but less common for subscription boxes. I share why I’ve never felt BusterBox needed one, what I...

A lot has changed over the last 12 months. In this episode, I’m sharing what I’ve really been working on behind the scenes from launching TopDog Prizes and growing it into a seven-figure business in a very short space of time to everything happening with BusterBox and my Subscription Box Founders Skool membership. I also talk about what I learned from running monthly five-day challenges, why I cha...

Q4 is a massive opportunity for subscription box businesses—but it also brings higher advertising costs and much more competition. In this episode of Subscription Box Answers, I share 10 things you should be doing now to give yourself the best possible chance of having a successful Q4. I cover: Why you should turn off Meta’s AI enhancements How to create a strong offer that drives action Knowing y...

Most subscription box businesses are sitting on a huge opportunity: customers who already know their brand, enjoyed their subscription and could be persuaded to come back. In this episode, I explain why reactivating cancelled subscribers is one of the easiest ways to generate extra revenue—and how you can use simple Meta ads to reach past customers and win them back. These people are often far eas...

If You Want to Have a Terrible Q4, Do These 10 Things This is a tongue-in-cheek episode designed to highlight just how ridiculous some of the mistakes subscription box owners make every Q4. Yet people continue making them year after year. If you want to lose sales, stunt your growth and make as little money as possible during the biggest shopping season of the year, follow these 10 steps. But if y...

Today I’m talking about something I’ve been doing with Meta ads that goes against a lot of the advice you hear at the minute. Running lots of smaller campaigns instead of putting everything into one big campaign. It’s something that’s been working well for me across a few different accounts. Usually I’ll have campaigns running on smaller budgets and spread the spend out, rather than trying to forc...

If you’re given the opportunity to buy another subscription box business, should you do it? In this episode, I walk you through the pros and cons of acquiring another subscription box, what you need to look out for before doing a deal, and the biggest mistakes that could turn a great opportunity into a very expensive problem.

If I lost everything tomorrow and had to start a brand-new subscription box business from scratch, what would I do? In this episode, I break down exactly how I’d approach it in 2026, from choosing the right niche and creating the offer to getting those first subscribers and building something that can actually become profitable. After 10 years in the subscription box industry, there are a lot of t...

To build a successful business, you need one thing above all else... A way to acquire customers that's repeatable, profitable, and scalable . That's the real secret. Without it, your business will always struggle to grow, no matter how good your product is. In today's episode, I break down what it really takes to build a customer acquisition system that fuels long-term growth. I&apo...

Q4 is fast approaching... and for most subscription box businesses, it's the biggest opportunity of the year. This is where you'll make the most money, but only if you prepare properly. In today's episode, I share exactly what you need to do right now to put yourself in the best possible position for a record-breaking Q4. From choosing the right offer and planning your stock to gett...

In This Episode, I'll show you how we used cultural moments like the World Cup to make the exact same subscription feel fresh and relevant, without changing the core offer. You'll also learn how to apply the same strategy to events like Wimbledon, Fashion Week, Christmas and more, so you can grab attention, create urgency and sell more subscriptions throughout the year.

Are cheap leads actually helping your subscription box grow… or are they quietly wasting your money? In this episode of Subscription Box Answers, we’re talking about one of the biggest mistakes I see subscription box owners make when running Facebook and Instagram ads. They launch a lead campaign, start getting $1 or $2 leads, and think everything is working perfectly… But a few weeks later, they...

In this episode of Subscription Box Answers , I’m giving you an important reminder… Not all revenue is created equal. Some revenue is good, the kind that actually makes your business stronger, grows your profit, and puts money in your pocket. But some revenue is bad revenue… It gives you that big dopamine hit when you see sales coming in 😂 The Stripe notifications are flying. The numbers look ama...

On this episode of Subscription Box Answers, we discuss how to maximise the value of your subscription box business when it comes time to sell.  We cover why the best exits are planned months, sometimes years in advance, and how identifying the right type of buyer can dramatically increase what your business is worth. If you're planning on selling your subscription box at any point in the fut...

In the last episode, I talked about action faking and how it can quietly destroy your subscription box business while wasting huge amounts of your time and money. In this episode, we're flipping that on its head. I'm going to share 8 things that will actually move the needle in your subscription box business and help you generate more revenue. No fluff. No busy work. Just practical strat...

In this episode, I talk about one of the biggest mistakes I see entrepreneurs make over and over again: action faking . After building BusterBox to over $15 million in sales and coaching hundreds of subscription box founders, I've realised that most people don't fail because they aren't working hard, they fail because they're working on the wrong things. From obsessing over log...

Summer can be a challenging time for subscription box businesses. Customers are going on holidays, spending more money on experiences and often buying less online. But that doesn't mean your sales have to slow down. In this episode of Subscription Box Answers, Liam Brennan shares 5 practical strategies to help you keep sales flowing throughout the summer months and position your business for...

On today's episode, I share practical ways you can use AI to get more customers for your subscription box business. I break down how we're using AI to create ad creatives, write emails, generate marketing ideas, test offers, and save countless hours across our businesses. The pace of change has been incredible over the last few years, and AI is quickly becoming one of the most powerful t...

What if you could avoid the mistakes that nearly destroyed my subscription box business over the last 10 years? 👀 In this episode, I’m breaking down the 7 things I would NEVER do again if I was launching a subscription box from scratch in 2026. Some of these mistakes cost us serious money. Some nearly killed cash flow. And some caused way more stress than they were ever worth. I talk about: Why I...