Subscription Box Answers

In this episode of Subscription Box Answers , I’m giving you an important reminder… Not all revenue is created equal. Some revenue is good, the kind that actually makes your business stronger, grows your profit, and puts money in your pocket. But some revenue is bad revenue… It gives you that big dopamine hit when you see sales coming in 😂 The Stripe notifications are flying. The numbers look ama...

On this episode of Subscription Box Answers, we discuss how to maximise the value of your subscription box business when it comes time to sell.  We cover why the best exits are planned months, sometimes years in advance, and how identifying the right type of buyer can dramatically increase what your business is worth. If you're planning on selling your subscription box at any point in the fut...

In the last episode, I talked about action faking and how it can quietly destroy your subscription box business while wasting huge amounts of your time and money. In this episode, we're flipping that on its head. I'm going to share 8 things that will actually move the needle in your subscription box business and help you generate more revenue. No fluff. No busy work. Just practical strat...

In this episode, I talk about one of the biggest mistakes I see entrepreneurs make over and over again: action faking . After building BusterBox to over $15 million in sales and coaching hundreds of subscription box founders, I've realised that most people don't fail because they aren't working hard, they fail because they're working on the wrong things. From obsessing over log...

Summer can be a challenging time for subscription box businesses. Customers are going on holidays, spending more money on experiences and often buying less online. But that doesn't mean your sales have to slow down. In this episode of Subscription Box Answers, Liam Brennan shares 5 practical strategies to help you keep sales flowing throughout the summer months and position your business for...

On today's episode, I share practical ways you can use AI to get more customers for your subscription box business. I break down how we're using AI to create ad creatives, write emails, generate marketing ideas, test offers, and save countless hours across our businesses. The pace of change has been incredible over the last few years, and AI is quickly becoming one of the most powerful t...

What if you could avoid the mistakes that nearly destroyed my subscription box business over the last 10 years? 👀 In this episode, I’m breaking down the 7 things I would NEVER do again if I was launching a subscription box from scratch in 2026. Some of these mistakes cost us serious money. Some nearly killed cash flow. And some caused way more stress than they were ever worth. I talk about: Why I...

In this episode of Subscription Box Answers , we dive into one of the biggest missed opportunities in business right now… adding a subscription model to an existing business. So many entrepreneurs are sitting on a goldmine without even realising it. Whether you run an ecommerce store, service business, coaching business, info product brand, or even a local business… there may already be an opportu...

What do you do when your subscription box launch flops? Panic? Shut everything down? Give up? Absolutely not. In this episode, I break down exactly what to do if your launch didn’t go according to plan. Because the truth is… a launch is just a launch. It does NOT define your business or your future success. You’ll learn how to regroup, figure out what went wrong, improve your offer, and keep movin...

On today’s episode of Subscription Box Answers… I’m not holding anything back. If your subscription box isn’t growing… It’s probably down to ONE of these 5 reasons I break down in this episode. It's time to be really honest with yourself. Take a listen 👇 Because this might be the reality check you need… To finally take your subscription box to the next level. Join Subscription Box Founders H...

If you want to make more money from your subscription box… This is the episode you need to listen to. I’m breaking down exactly how to make your core subscription more profitable. No adding random products.  No complicated strategies. Just simple, proven ways to make more from what you already have. Take a listen 👇

Most subscription box owners are obsessed with one thing… 👉 Selling more boxes. Better offers.  More ads.  Higher retention. All of that is REALLY important. I should know, as I have spent the last few years banging on about it on this podcast and doing it every single day in BusterBox. But what if theres another way to look at things! In this episode, I break down how we went from focusing purel...

In today’s episode of Subscription Box Answers , I break down what’s actually working on Meta ads in 2026 for subscription box businesses. This is by far the question I get asked the most… And it’s been a while since I’ve shared a proper update. So in this episode, I walk you through what we’re seeing right now — inside our own ad accounts and across multiple subscription box brands. No theory. No...

On today’s episode, I share how a typical subscription box affiliate deal is structured. I also talk about how much you should realistically be paying affiliates to promote your box. The key is making sure the numbers make sense for your business financially… while also being attractive enough for an affiliate to actually want to promote you. Because if the offer isn’t compelling for them, they si...

One of the biggest challenges in any subscription business is churn… Especially passive churn . This is when customers don’t actively cancel… They just stop paying. Their card expires. They lose their card. Or it gets declined… And they never update it. You lose a customer you probably could have kept. On today’s episode of Subscription Box Answers … I’m breaking down some quick, practical tips yo...

In today’s episode, I share how to get your first (or next) 1,000 subscription box leads. To grow any online business in 2026 and beyond , you need to take follow-up marketing seriously. The best kind of follow-up marketing? Email. Because once someone is on your list, you can reach them again and again without paying for ads every single time. But for email to actually work… You need a consistent...

In this episode of Subscription Box Answers , I talk about whether events are actually worth it for subscription box owners. They can be expensive. They can be time-consuming. So you really need to make sure you’re getting something back from them. Not just treating them like a tick-the-box exercise to make yourself feel productive. Because that’s where a lot of founders go wrong… They show up, se...

The answer is… it depends. A lot of subscription box founders jump into influencer marketing expecting instant sales. But the reality is a little different. In today’s episode, I break down when influencer marketing works, when it doesn’t, and what your expectations should really be before you start sending out free boxes. If you’re thinking about using influencers to grow your subscription box, t...

On today’s episode, I break down active vs passive churn — and why misunderstanding the difference can quietly destroy your subscription business. We’ll look at what active churn really tells you, what passive churn is hiding, and how reading the wrong data can lead to bad decisions around pricing, ads, and growth. If you run a subscription box (or are thinking about starting one), this episode wi...

10 Things I Wish I Knew About Subscription Boxes 10 Years Ago On today’s episode of Subscription Box Answers, I’m sharing 10 things I genuinely wish I knew when we first started BusterBox over a decade ago. These are the lessons that would have saved me years of trial and error, and a serious amount of money, across: • Marketing • Operations • Margin • Retention • Scaling decisions • What actually...

In this episode, I break down 10 common mistakes subscription box owners are making with their Meta ads in 2026 . These are the exact mistakes I still see every single week inside ad accounts — and most people don’t even realise they’re doing them. If your ads feel: More expensive than they should be Inconsistent Or just… stuck there’s a good chance one (or more) of these is the reason. Take a lis...

When running ads, should you use exclusions? Maybe Maybe not. Listen to this episode to hear why!

Getting traffic but not enough subscribers? In this episode, I walk you through 10 conversion killers that are holding subscription box websites back  , and I show you how to fix each one. These are the exact issues I’ve seen across lots of subscription box websites, including brands doing 5, 6, and 7 figures. If you’re running ads, launching soon, or trying to improve sign-ups without rebuilding...

On today’s episode, I don’t hold anything back. I break down what real subscription box growth looks like for the majority of businesses, not the highlight-reel version you usually hear about. We talk about why it’s critical to put your foot down and make the most of demand when it’s there… And why, when demand inevitably slows, it’s often smarter to hold back, protect cash, and focus on maintaini...

on today’s episode, I explain why your 3-month plan might actually be costing you money . This is extremely common with subscription boxes. It happened to us in BusterBox , and I’ve seen it happen in a crazy number of other boxes over the years. The scary part? Most subscription box owners don’t even realise it’s happening. If you’re offering a 3-month plan (or thinking about one), this episode co...