SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators

The last two years have been a difficult time for recruiting and retaining employees for health care organizations. Similar challenges have extended to those who are leading marketing, communication and strategic planning functions. This conversation – featuring senior leaders from the SHSMD board – will discuss how you can act now to ensure that your team is prepared to thrive during what’s likel...

The patient experience has become increasingly disconnected, and the growing number of new consumer-facing features makes it difficult for consumers to manage their health and wellness. In addition, having multiple username and passwords complicates access and keeps critical data disconnected and forces consumers to seek care from disparate systems. Join Advocate Aurora Health as they demonstrate...

The changing health care environment, combined with a newly created Primary Care Service Line structure for WellSpan Health, created a fresh opportunity to engage new leaders in the development of a 3-year primary care plan. Please join us as we share the approach the healthcare strategy team designed to engage key stakeholder groups across the organization to develop a transformational primary ca...

Ready to craft a content dashboard that your CMO and CFO care about? You'll receive a Content and Business Strategy template that illustrates the benefits of treating your content strategy as the mission-critical business strategy it is. Bring your leaders the data they need to understand how the visibility, promotion and engagement of your content creates business growth and loyalty. Before you c...

Although mentorship took a pause for many professionals during the pandemic, now is a great time to revisit this essential relationship. Challenges created by marketplace disruption and remote work, and career disconnection and anxiety, are common issues plaguing marketers. In this session, a healthcare marketing executive and a marketing manager in SHSMD's mentorship program bring their experienc...

Communication skills are vital to your success as a healthcare leader and are potentially the biggest stumbling blocks you will encounter. This podcast will help participants understand how attentive listening impacts the extent to which we, ourselves, are heard. Participants will learn the motivation behind passive, assertive and aggressive behavior. Also discussed is, how our thoughts about othe...

The pandemic highlighted the need for health systems to be ready for anything and as nimble as possible. In order to become a highly flexible and adaptable health system or hospital, we need to think carefully about designing our facilities for the future (and the unknowns). In this session, two members of MaineHealth’s Strategic Planning team will discuss recent approaches to facility planning ef...

In the wake of the pandemic and recent social justice movements, more and more health care leaders are addressing issues of racism and bias. Highly motivated health systems are using disaggregated data to identify opportunities for improving care and find trends and common denominators among certain populations. Dr. Mary “Toni” Flowers, Chief Diversity And Social Responsibility Officer at LCMC Hea...

Today many of us are caught up in a swirl of “Overwhelm,” for example Americans work among the longest hours of any advanced economy. We value busyness as a badge of honor. But, is all that time and attention we’re pouring into our jobs really ensuring the best and most innovative work? Much less a healthy and full life? That overwork culture is leading to burn out, stress, sickness and disengagem...

Northwestern Medicine launched their TikTok account in April of 2021, with a vaccine advocacy video that quickly went viral on the platform shortly after, and has continuously optimized their strategy since then. Over the past year, they’ve learned to efficiently create content that inspires and educates the Generation Z audience while still conforming with brand standards. Join Megan Augustyniak,...

Healthcare systems are facing a crisis in retaining great employees and recruiting new ones. We’ll offer practical tools that can be implemented immediately to help you 'run the world' … or, at the least, lessen the load on your overworked colleagues, build camaraderie and strengthen your overall culture.

As the saying goes, “Content is king.” And that truth has never been more evident than during the COVID-19 pandemic. Hospitals and health systems with agile content strategies quickly became a trusted source of accurate, reliable information – transforming the greatest health threat of a generation into a community engagement and market differentiation opportunity. Now, as we emerge from the pande...

Rob Klein, David Marlowe and Joel English discuss highlights from the Health Care Marketing Plans, Communications and Market Research Intensive.

Creating communities online has the potential to change traditional hospital-patient relationships and/or contextualize service line marketing programs. Communities serve as early warning radar for hospital brands and the interactions within a community reveal sentiment, language, intensity and clues that can dramatically improve reach, resonance and performance of marketing campaigns.

Based on Joe Public 2030 book, there are five key ways consumer health engagement may change over the coming decade, covering everything from AI and personal monitoring to consumerism, new competition, the politicization of healthcare, and growing health disparities. The book makes five bold predictions about that future, which range from exciting and promising to ominous and discouraging. Based o...

In the coming decade, health systems will face four new and ominous reputational risks: political risk, value risk, expertise risk, and health gap risk. How you prepare for them now will shape your success over the coming years. For many health systems, this approach will be uncomfortable and require looking inward to better assess where they truly stand and develop a path forward. With this in mi...

Craig Holm and Kurt Barwis are presenting a 50-minute concurrent session at this year's SHSMD Connections in person annual conference on the STRATEGIC PLANNING & BUSINESS DEVELOPMENT Track, held in San Antonio, September 19-21. Traditionally, strategic planning is completed with high level financial analysis. For some organizations, the deeper financial dive has become necessary with a merger of s...

Marketing and communications executives from leading health care systems across the country have been working together to compare their resource allocation to true peers. With a steering committee including Cleveland Clinic, Ochsner Health System, Intermountain Healthcare and SHSMD, benchmarking data has been gathered through the use of a tool that allows participants to compare themselves to simi...

It’s a hospital CEO’s worst nightmare, the call that tells them that multiple members of their team have been gunned down by an active shooter. Shock and anger engulf not only the community where it took place, but the entire workplace as colleagues mourn the loss of their friends. Crisis experts Bob McNaney and Brian Ellis who recently helped Allina Health with their active shooter incident will...

With four hospitals, more than 4,600 employees and a 38,000-square-mile service area, keeping employees engaged and connected is a special kind of challenge for St. Charles Health System in Central Oregon. But by pairing an already impactful in-house video program with a successful engagement platform, we were able to achieve 90% employee enrollment in the first eight months. St. Charles Sparks wa...

Jack Vance, Vice President for Digital Strategy and Marketing Technology delivering a best-in-class client experience across multiple channels discusses why he believes that better patient experiences leads to better outcomes.  “I’m always leveraging marketing data and ROI to better understand how to drive traffic, create revenue-positive programs, and increase customer engagement.” https://www.me...

Has anyone ever calculated the total cost of discrimination in the workplace? Derreck tackles the subject head-on by sharing how his organization found itself grappling with the issue. He will guide you through an examination of how diversity and inclusion problems impact your corporate bottom line. From long-term harm to your brand and weakened stock prices to negative perceptions within the comm...

Reimaging an organization’s digital marketing strategy is exciting. But it requires a thoughtful look at one of your biggest resources – your team. Attend this session and learn how UC San Diego Health, poised to implement a new digital marketing strategic roadmap, first invested in deep analysis of their current staffing and team structure, defining and comparing current roles and responsibilitie...