SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators

The fact is, most people start their health journey in Google Search. So how do you make your content and providers stand out? Learn how Henry Ford Health System has successfully bolstered their search results using a multifaceted (content, Google My Business, schema markup) search engine optimization (SEO) strategy with measurable results. Henry Ford will share three case studies for the provider...

In 2014, Atlantic Health System’s (AHS) Business Development team entered a contiguous market, infiltrated with fierce competition, despite having no infrastructure. Seven years later, implementing data-driven decision making, best practices and a cutting-edge approach, AHS has built a strong network. Despite confronting challenges, AHS established a robust physician network, opened a multi-specia...

Meaningful strategies means weaving together the brand experience with human needs. The goal is to create relationships with your audience. And relationships, especially social ones, are built on moments – moments that elicit real emotion while remaining true to your brand strategy. The question is, how does that all happen? Join us for insights and a case study on how to bring unlikely social med...

Behavioral health services have been undervalued and underfunded for many years, making them unprofitable service lines for most health systems. Even before the COVID-19 pandemic, suicide rates were at their highest in 30 years, and opioid abuse had reached crisis proportions, along with anxiety and depression,” says Harsh K. Trivedi, MD, president and CEO of Sheppard Pratt, the nation’s largest p...

The COVID-19 pandemic has placed spotlight on health inequities in the United States. One pathway for improving health equity is to address the societal factors that influence health. In this session, presenters from the American Hospital Association and CommonSpirit Health will share a framework for how hospitals can address the societal factors that influence health. The presenter from CommonSpi...

Media Trainer Russ Rhea and Adam Bagni, Communications Director at Wentworth-Douglass Hospital in Dover, NH, will share the results of recent research with newsrooms nationwide on how the pandemic has changed news gathering and interview formats. Russ and Adam will also present a statistically-based media training model that helps spokespeople better anticipate questions and craft messages. The tw...

We just witnessed how quickly health care organizations can implement when forced to focus. Those who can direct that type of focus to their strategy will be positioned to succeed in any environment. Yet most strategic planning processes create dilution, which inhibits strategy execution. The “solution” is bigger, bolder strategies, resulting in more dilution. This session provides cross-industry...

A person's zip code is a highly predictive determinant of their health. Clinically integrated health networks must account for and manage neighborhood-level variation in clinical and social determinants to improve community health, care experiences, and cost. In this podcast, BVK and partner Wellforce's population health leaders will share an approach for building healthy communities that starts w...

"Citizen scientist" patient groups have been known since the dawn of the Web, but never has there been as potent and urgent an example as the "Long COVID" community that arose in desperation last year: COVID-19 patients who never get better. Their ability to connect, convene, document their symptoms and crowdsource their data led within months to acceptance by establishment medicine - the CDC, NIH...

Clubhouse is a new social network based on voice—where people come together to talk, listen and learn from each other in real-time. Is this just a new shiny object or is it an effective tool to engage patients and healthcare workers? If it has promise, how can you use Clubhouse to accomplish your most important goals and objectives? Find out by attending this practical, tip-filled session. You’ll...

WakeMed Health & Hospitals, a large and growing health system, chose a mobile wayfinding platform to improve access to care and engage with patients at each step of their journey before, during and after care. The app guides patients to their point of care with step-by-step directions and provides access to the right resources to meet their health needs. Patients have access to their WakeMed MyCha...

It’s Simple Math, 1 + 1 =3. The combination of demand generation and branding is an unrecognized powerhouse. Demand generation touting features and benefits will no longer build long-term business. We’ll share BVK’s roadmap for an integrated strategy incorporating values-based brand building coupled with demand generation through cultivating leads and customer experience that sets a standard for e...

Many healthcare organizations are built on solid foundations of providing care to all segments of the population. But, in 2020, many realized that they might not be telling that part of their brand story to the right people at the right time. For organizations that have a true mission to serve multi-cultural segments, understanding the values of those audiences and finding the natural overlaps wit...

Artificial Intelligence (AI) is revolutionizing almost every industry and area of life today and the field of healthcare marketing is already being impacted in big ways. From how we segment and target customers, to how we purchase and manage digital media platforms to how we engage with patients and deliver value, AI is having a transformational impact how healthcare marketers perform their roles....

Spotlight featuring Nancy Schlitchling, Chief Executive Officer of Henry Ford Health System: Creating a Culture of Disruption, Change and Innovation.  Futurescan 2021 features the insights of leading experts in health care on topics including consolidation, social determinants, consumerism and more. The annual publication is now available for purchase and SHSMD members receive a complimentary digi...

Dr. Dean Browell, Alan Shoebridge, and Dan Miers discuss the importance of Gen X's role in healthcare.

CEO and Founder of Gozio Health, Joshua Titus, discusses the benefits of mobile engagement in healthcare.

Paul Crnkovich and Dan Clarin discuss winning the modern health care consumer.

Juana Spears Slade discusses equity, diversity, and inclusion.

Sara Poncelet discusses Strategy Development and Alignment: Leadership Toolkit.

Sara Vaezy shares insight on digital opportunities as health systems take the journey toward the next normal.

Consumers expect to have personalized, one-to-one digital experiences. This is now more important than ever for healthcare organizations recovering from COVID financial loss and serving as thought leaders in their communities. Healthcare providers need to evolve their digital front door experiences to acquire and retain the right patients, especially as the healthcare landscape continues to evolve...

Dr. Ken Dychtwald discusses is book What Retirees Want: A Holistic View of Life’s Third Age.

As hospitals and health systems across the country are resuming pre-pandemic operations, they are also re-evaluating opportunities to change their strategy.  Learn about how strategic planners at Jefferson health played a key role during the initial crisis phase of the pandemic and are now providing critical insights using analytics, scenarios, forecasting tools to develop a roadmap for recovery a...

Jennifer Horton discusses strategic marketing insights during the COVID-19 pandemic.