SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators

Join us for an insightful podcast featuring Loren Farquhar and Shelly Caldrello as they discuss Phoenix Children's innovative approach to growing their pediatric service line through referrals. Discover how a combined effort from marketing, physician relations, and the clinical team can lead to successful B2B strategies and best practices that you can apply to enhance your own service line marketi...

Gregory Calosso of Dana-Farber Cancer institute discusses the varying models of partnerships and discusses the pros, cons, and learnings that his organization has experienced in performing partnerships throughout the Northeast and they have ventured into new markets including in the Midwest.

Caroline Franz discusses what Kaiser Permanente learned about digital equity through leveraging their own data sets, assessments, research.

SHSMD is honored to bestow the 2023 Leadership Excellence Award to Christine Gallery. Christine’s commitment to the strategy professions is illuminated by her service on the SHSMD board, her SHSMD board presidency, and her participation on a variety of committees including Executive Committee, Nominating Committee and Physician Strategies Committee.

It's the age of misinformation, disinformation and a time when, internally and externally, a glut of bad information can be found at your fingertips. How do you ensure patients and employees can sort fact from fiction in order to find reliable information and make good healthcare decisions? During this session, you'll find out how U of U Health grappled with this issue during Covid-19, and how tho...

Join us as Laura Adams, Special Advisor at National Academy of Medicine, guides us into the world of AI in health care. Discover the transformative power of AI and the ethical considerations surrounding its applications, including ChatGPT4. Gain valuable insights into the opportunities and challenges AI presents to health care professionals, envisioning a future where AI revolutionizes person-cent...

The popularity of artificial intelligence (AI) will likely continue to grow, especially for the use of advancing clinical care and streamlining the business of healthcare. Dr. Juan C. Rojas discusses questions around safety, impact, and how growth in this area will impact future regulations.

Health Systems and Hospitals have dealt with a great amount of change the last few years. Having a strong strategic planning process in place is critical to an organization’s success. Hear how Penn State Health has engaged in a process to build business playbooks, or a mini-strategic plan, for the organization in half the time it once took.

Unlocking new patient acquisition required rearchitecting the CHRISTUS Health website to meet the needs of the consumer and overcoming years of internally focused content. This session shares how a multi-hospital system built a consumer-focused website and shifted the significant burden of organizational complexity rightward and created streamlined patient access pathways. More importantly, it foc...

Staff experience is front and center in health care right now. Burnout and turnover are as high as they have ever been, and it is one of the causes of ongoing negative margins for many health systems. Thirty-nine percent of health care employees are considering leaving their jobs according to Qualtrics, and one in five physicians are planning to leave in the next two years according to the AMA. Th...

Whether it’s a national conference or a presentation to the Board of Directors, it’s important that your organization’s leaders communicate with confidence and impact. Learn about the proven strategies and tactics UNC Health uses to support and continuously develop executive presence for their leaders.

It is important for health care strategists to build visualizations and stories out of the data and information they use each day. Hear best practices for using tools to conceptualize the meaning of the data and information you have in order to produce relevant insights, stories and visualizations that resonate with your audiences.

Brad Montague encourages us to all do our small part to make the world a better place through joyful rebellion, connection with others, and re-sparking our purpose both in our daily lives and roles in health care.

The podcast will educate healthcare marketers about how they can improve their media effectiveness by leveraging customer data to create impactful marketing strategies that drive results. By the end of this webinar, participants will be able to evaluate data and key insights to help strengthen marketing strategies and help marketer identify ways to target effectively consumers due to HIPAA regulat...

The Women in Leadership series explores the life and career path of women in health care leadership roles. Learn how Lindsey Petrini was able to grow into a COO role through so many transitions, including the transition from a for-profit to a not for profit system.

We asked two of our SHSMD member all-stars who have made great contributions to both their field and to SHSMD, "How have you sparked change?" Hear what they had to say about sparking change in their career, organization and membership communities and what their advice is for those entering the field.

In an industry that is now riddled with hospitals and health systems disenfranchised and underserved by CRM companies that have over promised and under delivered, it's time to start reimagining Digital Marketing. More than 50% of hospitals expect to have negative margins this year compared to pre-pandemic, so how do we work smarter with fewer resources while not compromising the ability to show tr...

Join Camille Strickland as she gives insights into addressing diversity, equity, and inclusion in your organization’s strategy and communications plans, as discussed at SHSMD’s June member meetup. Hear how she’s seeing service line leaders, primary care practice teams, and system population health teams ban together to address access to care barriers.

When WakeMed Health & Hospitals sought to transform its digital front door strategy, leaders knew they wanted to create a true “digital companion” for consumers. In this session, find out how WakeMed found the right digital health platform and partner, developed an all-access digital engagement strategy, and engaged employees to build its platform and achieve measurable results, including over 9,0...

At SHSMD 22, there were many conversations about patient experience, including one Executive Dialog that focused in on human centered design and how to really reach all your healthcare consumer audiences and meet their needs. One of the important aspects of meeting patients where they are is mobile. Most healthcare journeys today start with an online search, and mobile search is outpacing desktop...

SHSMD’s Leadership Excellence award honors outstanding leaders who have contributed to the field of health care strategy. Recipients are individuals who are truly exemplars of the strategy professions and can demonstrate a career of stellar achievement. Join Rose Glenn, a 2022 leadership excellence awardee, as she discusses her career and some of her most memorable moments that helped her get to w...

SHSMD’s Leadership Excellence award honors outstanding leaders who have contributed to the field of health care strategy. Recipients are individuals who are truly exemplars of the strategy professions and can demonstrate a career of stellar achievement. Join Ruth Portacci, a 2022 leadership excellence awardee, as she discusses her career and some of her most memorable moments that helped her get t...

The nature of competition in health care is one that has evolved over time. When hospitals and health systems began cost-shifting in the early 1980s, the concept of an “ideal patient” who generated generous reimbursement provided the impetus for providers to vie for the same profitable consumers. Times have changed, and the competitive landscape is very different now. According to the latest Futur...

The pandemic has created massive change in what American workers are looking for in a career. The number of workers quitting jobs vaulted to 4.5 million in November 2021, above the prior record of 4.4 million reached in September, according to the U.S. Labor Department. That means 3% of workers voluntarily left their positions. The healthcare industry is facing these same challenges. Understanding...

Stigma in healthcare often prevents patients from getting the care that they need.  Healthcare marketers can positively or negatively impact this stigma through their work depending on the language, visuals and tone they use.  Hear from experts at Hazelden Betty Ford Foundation and the American Lung Association about how they are smashing stigma in addiction and mental health as well as smoking re...