Secrets in Medical Device Sales™

Send us a text! What if a single misstep today could close doors on your career tomorrow? In this episode of Secrets in Medical Device Sales , The Girls of Grit delve into a crucial topic that can make or break careers: burning bridges. They discuss the long-lasting impact of our actions and how seemingly small decisions can have a ripple effect in the close-knit world of medical device sales.  Th...

Send us a text! What if every "no" you hear in sales isn’t a dead end but a hidden opportunity?  In this episode of Secrets in Medical Device Sales, The Girls of Grit, dive into one of the toughest topics in sales—rejection. They share personal stories that highlight how rejection doesn't have to be a stumbling block but can instead be a stepping stone to greater success.  They enco...

Send us a text! What’s the real reason you didn’t hit that goal—too busy, or just too many excuses? In this Secrets in Medical Device Sales episode, The Girls of Grit tackles the fine line between taking a much-needed break and letting excuses derail your progress.  Whether missing quotas, balancing work and life, or letting fear get in the way, excuses are often our biggest barriers. We all need...

Send us a text! How can you stand out in a male-dominated industry? With over 16 years in sales and a remarkable track record in the medical device industry, Patricia Choquette’s story is one of grit, resilience, and determination. From selling cars to becoming a four-time Rep of the Year in medical devices, Patricia’s journey is a testament to the power of persistence. In this episode of Secrets...

Send us a text! What if the secret to selling isn’t about your product but the energy you bring into every conversation? In this empowering episode, The Girls of Grit sits with the author of The Spirit of Selling, Rhonda Petit. Rhonda shares her journey from sales professional to peak performance coach, emphasizing the transformative power of mindset and universal laws in the sales world. The conv...

Send us a text! What if the price objection you keep hearing isn’t really about the cost? In this episode, the Girls of Grit dive deep into one of the most common challenges in sales—cost objections. With years of experience, they reveal an important insight: it’s rarely about the price tag but rather the perceived value.  Whether you’re selling a $50 product or a $5 million device, how do you eff...

Send us a text! How can we avoid being a "one-hit wonder" in medical device sales? In this episode, The Girls of Grit delves into the crucial strategy of maintaining excellence and avoiding complacency. They explore the discomfort of realizing you're no longer the expert in the room and offer practical advice on how to consistently elevate your game. Cindy and Lisa highlight the nee...

Send us a text! How can you rebuild your passion and excitement after career setbacks? In this episode, The Girls of Grit reveals their top secret for overcoming challenges and rebuilding success. They dive deep into how to recover from a decline in performance, a territory realignment, or other career obstacles by tapping into the power of the "honeymoon phase." They share personal stru...

Send us a text! How can you deliver a gold medal performance in medical device sales? In this episode, The Girls of Grit draws inspiration from the Olympics to reveal the secret to achieving gold medal performance in the medical device industry. They highlight the parallels between Olympic athletes and top-performing sales professionals, emphasizing the importance of self-belief and preparation. T...

Send us a text! How is AI transforming medical device sales? In this episode of Secrets in Medical Device Sales , The Girls of Grit chat with Jim Mercadante, Senior Vice President of Growth and Revenue, about AI’s growing role in healthcare. Jim shares his journey from medical devices to AI, driven by his passion for technology and its potential to revolutionize patient care. He explains that AI i...

Send us a text! Why talk less in the OR? In this episode, The Girls of Grit dive into the crucial topic of effective communication in the operating room. They reveal the "Morse code of the OR" and discuss why sometimes less is more. Over-talking can disrupt teamwork and patient care, so understanding when to speak and when to listen is key. They provide practical tips for overcoming &quo...

Send us a text! In this episode, The Girls of Grit continues their conversation with Alisha Merlo. With 25 years of experience in the medical aesthetic industry, Alisha shares her unconventional path, from retail and telecommunications to her true calling in healthcare, showcasing the power of resilience and seizing opportunities. Alisha reflects on her transition from a front desk director to a c...

Send us a text! How can a passion project become a life-changing force for good? In this episode of The Girls of Grit , we’re joined by Alisha Rose Merlo, a veteran in the medical aesthetic industry with over 20 years of experience. Alisha shares her journey of transforming her dedication to ending human trafficking into a powerful mission. Driven by personal challenges and a profound sense of pur...

Send us a text! Have you ever wondered what drives professionals in the medical device industry?  Join us on this week's episode of The Girls of Grit as we dive deep into the world of medical devices with industry veteran, John Lynch. In this conversation, John shares his journey from the early days of his career to becoming a respected leader in the field. They explore the profound impact of...

Send us a text! Happy 1 Year to The Girls of Grit Podcast!  In this special anniversary episode, Cynthia and Anneliese celebrate a year of empowering women in the medical device industry by sharing invaluable tips and strategies for mastering cold calls. What is Cold Calling? In medical device sales, cold calling is the proactive approach of contacting potential customers or clients who haven&apos...

Send us a text! In this enlightening episode of Secrets in Medical Device Sales, The Girls of Grit are joined by Betty Rhoades, a professional speaker, career and leadership coach, and organizational consultant.  Betty shares her journey from being diagnosed with malignant melanoma at age 19 to being a young attorney often finding herself as the only woman in the room and to finally pivoting into...

Send us a text! Are you still unsure what your hidden strengths and talents are? Remember, they’re innate in you; you just need to know how to discover them. In this cozy episode of Secrets in Medical Device Sales, The Girls of Grit, while enjoying their coffee, dive into a critical topic: uncovering and leveraging hidden talents for career success. They share personal anecdotes to illustrate how...

Send us a text! What if you take that leap of faith in the Medical Device Industry? In this compelling episode of Secrets in Medical Device Sales , The Girls of Grit interview Jen Cart, a trailblazer who has navigated a remarkable career trajectory from sales professional to Vice President and ultimately President in the clinical diagnostics industry. Jen’s journey began with entrepreneurial ventu...

Send us a text! Have you ever wondered what sets top-performing sales reps apart in the competitive world of medical device sales? Curious about their secrets? In this episode, the Girls of Grit unveil the ultimate secret to success in medical device sales: mastering the sequence of asking the right questions. As summer sets in, they remind us why now is the perfect time to plant seeds for future...

Send us a text! Rob’s message to all women:  “Don't let somebody tell you that you need to act another way to be successful. You can be successful and will be successful by just embracing who you are.”  In this second part of The Girls of Grit episode with Rob Williamson, they delve deeper into the challenges women face in the industry.  Despite being male, Rob empathizes with these challenge...

Send us a text! What does it take to build a successful career in medical device sales while fostering a culture of integrity and innovation? This episode features the podcast's first male guest, Rob Williamson, an industry veteran with 27 years of experience. The Girls of Grit dive deep into Rob's extraordinary journey from selling dental supplies to leading a powerhouse team at Shockwa...

Send us a text! Have you ever wondered what sets top-performing sales reps apart in the competitive world of medical device sales? Curious about their secrets? In this episode, the Girls of Grit delve deep into the art of crafting a compelling elevator pitch—a powerful tool to capture attention and leave a lasting impression, all in a matter of seconds. Elevator Pitch Definition from The Girls of...

Send us a text! What if the key to breaking into a coveted industry wasn't just about your resume but about the connections you cultivate? In this episode, The Girls of Grit dive into a pivotal secret for breaking into the medical device industry: networking. They emphasize that effective networking hinges on creativity and authenticity, offering invaluable insights for both new graduates and...

Send us a text! How can new graduates enter the competitive medical device industry straight out of school? In our inaugural episode of the Starter Series, dedicated to those on the brink of graduation, recent graduates, and early-career professionals considering a leap into the medical device industry, The Girls of Grit delve into the captivating journey of Emma Grace Ficara, Cindy's daughte...

Send us a text! What does it take to lead effectively in the ever-evolving world of medical device sales? In the latest episode, the Girls of Grit explores the intricacies of leadership within the medical device sales industry. This second part of the thoughtful conversation with guest Heather Goodchild centers on navigating the uncertainties of leadership and the pivotal role of mentorship in sha...