Secrets in Medical Device Sales™

Send us a text! You track your quota. You track your cases. But when's the last time you actually tracked your energy? Most high performers don't burn out from doing too much — they burn out from carrying too much. In this episode, Lisa and Cindy walk you through a live energy audit built for medical device reps who are always moving but running on empty. From toxic accounts and coconut...

Send us a text! It's 5:30 AM. Your phone lights up. The case you've been counting on is canceled. What happens in the next five minutes can define your career more than the bad news itself. Lisa and Cindy break down the Five-Minute Rule: stop, separate facts from stories, and resist the spiral. Whether the case canceled due to a patient issue or a competitor just stole the case from unde...

Send us a text! You walked in prepared. Data ready. Product knowledge sharp. Then the surgeon drops one sentence and the entire call goes sideways. Sound familiar? That moment exposes the gap between reps who react and reps who anticipate. In this episode, Lisa and Cindy unpack the quiet skill behind every elite performer: seeing the objection, the breakdown point, and the next move before anyone...

Send us a text! Picture it: surgeon at the scrub sink, mentally walking through the case. And there you are, pitching your device. Congratulations. You just made yourself unforgettable, for all the wrong reasons. Lisa and Cindy unpack the unwritten rules of selling in the OR. When to speak. When to disappear. Why the scrub sink is sacred. And the small moves that quietly decide whether you ever ge...

Send us a text! What do you do when the territory you spent years building gets cut in half overnight? This week, Cindy flips the mic and interviews Lisa — fresh off winning Rep of the Year for the first time in her 25+ year career. Lisa pulls back the curtain on the year she almost walked away: the $3 million ripped from her paycheck, the months she spent angry and underperforming, and the mornin...

Send us a text! Ever feel like some reps are always in the right place at the right time and you’re missing something? You are. And it’s not luck. Lisa and Cindy break down the “10% difference” the micro moves that separate average reps from elite performers. From positioning yourself in the right places to asking better questions and never leaving empty-handed, this episode is packed with real, i...

Send us a text! You’re not on the schedule. No one called you in. So… Now what? The reps who win don’t wait for access, they create it. Lisa and Cindy break down the real strategy behind getting into hospitals without a case. From mastering credentialing to leveraging inventory checks and relationships, this episode flips the script on how you think about access. If you’ve ever felt stuck outside...

Send us a text! You think your data is impressive but is it actually landing or turning physicians off? Lisa and Cindy sit down with Dr. Bill Dixon and Dr. Brian Brown, interventional cardiologists, to unpack what really happens when reps present clinical studies. From the mistakes that instantly kill credibility to the subtle strategies that build trust, this episode pulls back the curtain on how...

Send us a text! One day you're in the OR every week… the next, you’re not. No calls. No texts. Just silence. What happened? Lisa and Cindy tackle one of the most painful realities in medical device sales: when a physician suddenly stops using your product. Instead of panicking, they break down the mindset and strategy high performers use to respond under pressure. From pausing emotional react...

Send us a text! Could the quiet erosion of your accounts be happening because you've shifted your focus away from your foundation, despite your continued high level of effort? Lisa and Cindy unpack one of the most common struggles in medical device sales: how to grow your territory without losing the accounts that built your foundation. From silent warning signs to strategic depth-building, t...

Send us a text! Ever feel crushed by your comp plan and quota? Lisa and Cindy sit down with Michael Williams, a multiple-time President’s Club winner, to break down exactly how to make your incentive plan work for you. From creating a “Dirty Dozen” target list to identifying high-ROI behaviors, Mike shares strategies that turn overwhelming numbers into actionable steps. Learn how to pivot mid-year...

Send us a text! What do you do when two top physicians both expect your full attention and neither wants to share? Lisa and Cindy break down one of the toughest, least-talked-about challenges in medical device sales: managing competing KOLs without burning out or losing credibility. This isn’t about time management, it's about leadership under pressure. In this episode, they share real storie...

Send us a text! You don’t get extra time with skeptical people, you get seconds. Seconds to earn credibility, avoid being dismissed, and change the trajectory of the conversation. On this second episode of the new year 2026, Lisa and Cindy break down why skepticism isn’t rejection; it's a signal that trust hasn’t been earned yet. From ORs to boardrooms, they unpack the biggest mistakes reps m...

Send us a text! Ever wondered if apologizing could actually boost your credibility instead of showing weakness? In this episode, Lisa and Cindy dive into the art of professional apologies because in medical device sales, how you own a mistake matters more than the mistake itself. From avoiding overexplaining, ghosting, blame-shifting, or over-apologizing, to delivering a concise, clear, and impact...

Send us a text! Feeling stuck, overwhelmed, or invisible in your sales game? You’re not alone. In this final 2025 episode of The Girls of Grit , Lisa and Cindy tackle the three questions reps stress over the most: How to differentiate yourself, how to stay consistent when overwhelmed, and how to turn interest into commitment. Packed with real-world advice, actionable strategies, and the tools that...

Send us a text! Ever step out of a case feeling like you just survived a pressure cooker then forget to celebrate the fact that you crushed it? In this episode, Lisa and Cindy break down the truth high performers often miss: pressure isn’t punishment. It’s proof you’re trusted. They unpack the mindset shift that turns anxiety into adrenaline, stress into strategy, and responsibility into fuel for...

Send us a text! Ever felt the spotlight on you, and your brain just… freezes? In this episode, Lisa and Cindy break down what happens when a doctor or client looks at you and asks, “What do I do next?” From the OR to the boardroom, they unpack how split-second decisions can make or break your reputation, your relationships, and even patient outcomes. They share their signature four-step process to...

Send us a text! What separates top reps from the rest? It’s not just skill, it's how they think. In this episode, Lisa and Cindy break down why critical thinking is the ultimate competitive edge in medical device sales. They share how this mindset helps you navigate complex decisions, read the room, and deliver value beyond the pitch. Tune in for real talk, relatable stories, and strategies t...

Send us a text! Happy Thanksgiving from the Girls of Grit! Lisa and Cindy flip the script in this Thanksgiving episode of The Girls Of Grit. They share five things every medical device rep should be grateful for, yes, even the tiny wins that often go unnoticed. From the people who make your cases possible to the territories that feel like a second home, these moments of gratitude remind us why we...

Send us a text! Ever wonder why some reps crush their goals and then struggle to repeat their success? In this episode, Lisa and Cindy reveal the secret ingredient that separates high performers from the rest: consistency. They break down how showing up, following through, and building trust with physicians and staff creates momentum that drives long-term results in medical device sales. From hand...

Send us a text! Are you ready to be unstuck and unstoppable? In this episode, Lisa and Cindy expose the hidden illusion that’s quietly stealing your sales success. The one that keeps you “busy” but never bold enough to move forward. They break down the psychology behind why we delay the very things that could change our careers and how fear often disguises itself as discipline. If you’ve ever avoi...

Send us a text! Grit looks like THIS. In this Spotlight Series episode of Secrets in Medical Device Sales, Lisa and Cindy sit down with Claire Davis, founder of Traction Resume, to talk about turning career setbacks into success stories. After surviving five layoffs, Claire shares how she built a proven system to help medical sales pros market themselves like top-performing products. This episode...

Send us a text! What if the reason you’re not hitting your goals has nothing to do with your effort? In this episode, Lisa and Cindy reveal the secret that separates spinning your wheels from actually winning in medical device sales. Inspired by Cindy’s Ironman journey, they break down how discipline, accountability, and strategy turned into The Girls of Grit Sales Success Planner, a proven system...

Send us a text! What happens when women stop waiting for a seat at the table and build their own? In this episode, Lisa and Cindy sit down with Kendy Elmore, founder of The Lobby Network, to talk about what it really takes to build a movement that empowers reps in medical device sales. From turning frustration into action to creating spaces where women feel seen, supported, and unstoppable, this c...

Send us a text! Ever had one of those days in sales where everything hits at once a brutal call, a sideways case, and a full inbox and you still have to walk into the next hospital like it’s game time? In this episode, Lisa and Cindy break down the art of compartmentalizing the elite skill that separates good reps from great ones. From handling rejection and managing chaos to mastering emotional c...