Secrets in Medical Device Sales™

Send us a text! Ever made a mistake so big you thought it would define you? Erin Kagan has been on the softball field and in her career and she’s proof that setbacks can fuel the ultimate comeback. Lisa and Cindy sit down with Erin, now Manager of National Accounts at Ferguson Enterprises, to talk about fearlessly leaping into new industries, thriving in a male-dominated space, and why she ditched...

Send us a text! Ever wonder why some reps skyrocket while others just coast? It’s all in how you use the resources at your fingertips. In this episode, Lisa and Cindy break down the difference between reps who drain resources and those who leverage them strategically for maximum ROI. From mentorship to customer dinners, internal tools to peer-to-peer programs, they share real-world tips that can a...

Send us a text! What’s the difference between a 3 a.m. case and a 7 a.m. case? Everything. And yet… nothing at all. In this episode, Lisa and Cindy pull back the curtain on one of the biggest secrets in medical device sales: success in the OR isn’t about the clock, it's about energy, adaptability, and presence. From arriving early to reading the room, they share practical strategies to thrive...

Send us a text! Ever catch yourself saying, “Just this once”? Lisa and Cindy call it what it is, the silent killer of sales careers. Exceptions don’t just bend the rules; they break your momentum. In this episode, they share a raw, real talk about why consistency is non-negotiable in medical device sales and how “deciding once” can separate high performers from everyone else. With practical strate...

Send us a text! Ever felt stuck in a role that doesn’t quite fit, but you know now isn’t the right time to leave? Lisa and Cindy get real about navigating those “in-between” seasons when timing and opportunity don’t align. They share candid stories of building resilience, honing skills, and even chasing personal goals like training for an Ironman while staying grounded in the job you have now. Thi...

Send us a text! Ever been tempted to drop a big client name or repeat something you only half-heard from leadership? One slip like that can cost you trust in 30 seconds flat. In this episode, Lisa and Cindy break down a real-life sales story that proves why credibility always beats charisma. They reveal the ripple effects of stretching the truth and how quickly word spreads when you misstep. Most...

Send us a text! Ever struggled to tell a client or boss you’re moving on? You’re not alone. In this episode, Lisa and Cindy dive into the real challenges of delivering hard news without guilt, fear, or burned bridges. They share five actionable steps for leaving a role with confidence, from preparing your message to giving space for honest responses. Transparency, humanity, and integrity take cent...

Send us a text! Have you ever been tempted to leave a job you love for a bigger title and paycheck—but something's holding you back? In this listener-inspired episode, Lisa and Cindy dive deep into the age-old question: should I stay or should I go? From salary bumps and territory equity to timing, burnout, and future potential, they break down the practical, emotional, and professional eleme...

Send us a text! Ever had a morning where everything goes wrong before you’ve even left the house but you still have to go sell? Lisa and Cindy get real about those off days and share five actionable ways to show up and perform when your energy, mindset, or motivation is totally off. In this episode, they break down the secret sauce: momentum. You’ll learn how tiny actions, structured routines, and...

Send us a text! Ever walked into the OR with a knot in your stomach and brought that tension with you? Lisa and Cindy dive deep into the hidden cost of dragging personal baggage into high-stakes medical cases. They share raw stories of what happens when resentment or frustration leaks into the room and how it impacts trust, results, and your business reputation. Learn how a simple pre-OR reset and...

Send us a text! Do you really believe in what you’re selling? In this episode, Lisa and Cindy reveal why belief and honest energy are the secret sauce to a powerful sales pitch that actually converts. Lisa shares a hilarious podcast story that proves what happens when your voice drones instead of convinces and how a simple shift in tone changes everything. Cindy challenges you to test your convict...

Send us a text! When things go sideways in the field, do you freeze, complain or solve? In this episode, Lisa and Cindy tackle the shortcut mindset that keeps reps stuck and show you how to shift from asking to acting. They share real stories like the lifeline text stream that saved a case in the nick of time  and break down how top performers build trust by becoming the solution, not the problem....

Send us a text! Why aren’t you closing more deals? It’s probably not your pitch, your product, or even the price. Lisa and Cindy break down the real reason you're plateauing, and it's a skill most reps never fully master: consultative selling. This isn’t a soft skill. It’s a strategic advantage. The difference between top reps making seven figures and average ones stuck in the cycle? The...

Send us a text! What happens when a competitor won’t even look at you in the hallway? Avery Lanman knows the feeling—and shares how choosing professionalism over pride changed everything. In this candid episode, Lisa and Cindy dig deep with Avery on rep dynamics, OR pressure, and how to be taken seriously when you’re still learning the ropes. Avery’s advice? Trust wins. Always.  From building his...

Send us a text! Ever feel like you’re constantly hustling but not really moving forward? Lisa and Cindy call out the illusion of hustle that so many high performers fall into: busy doesn’t always mean productive. In this episode, they reveal the power of controlled urgency over chaotic motion and share how to hustle with intention instead of burnout. Discover practical strategies to prioritize, pl...

Send us a text! What if the person you're selling to has no real power to say yes? In this high-impact episode, Lisa and Cindy dive deep with Jeffrey DelVerne to uncover the truth behind how healthcare systems really make purchasing decisions and why many reps are pitching the wrong people. This episode is a crash course in selling smarter, not harder. Whether you’re trying to break into hosp...

Send us a text! Have you ever looked at your pipeline, felt your stomach drop, and thought—how am I going to hit my number this quarter? If so, this episode is for you. Lisa and Cindy break down what panic selling looks like, how it shows up in your energy, and why it’s one of the most dangerous traps in medical device sales. You’ll learn how to recognize the warning signs, reset your mindset, and...

Send us a text! Ever get that pit-in-your-stomach feeling just hearing the words “cold call”? You’re not alone—and you’re definitely not doomed to stay stuck there. In this high-energy episode of Secrets in Medical Device Sales, Lisa and Cindy break down the art and science of cold calling into three powerful phases: planning, action, and reflection. Whether you're brand new or a seasoned rep...

Send us a text! What if your greatest challenge became your greatest calling? In this unforgettable 100th episode of Secrets in Medical Device Sales™, Cindy and Lisa sit down with two powerhouse women who turned fear into purpose—Tina Valbh and Jessica Krauser. These warriors didn’t just survive a life-altering diagnosis; they chose to rise, speak out, and change lives. From breast cancer to early...

Send us a text! Ever felt like you’re giving everything to your career and wondering if it’s giving enough back? In this candid and uplifting episode, Lisa and Cindy sit down with powerhouse sales leader and founder Kirsten Haight to talk about what it really looks like behind the scenes in medical device sales. From overwhelming schedules and missed milestones to reclaiming your power and buildin...

Send us a text! You finally landed the whale… now what? After months—maybe years—of chasing down the biggest account of your career, this episode is your blueprint for keeping it. Lisa and Cindy break down the exact playbook they’ve used to turn high-stakes KOLs and massive hospital systems into career-long allies. Discover the secret to retention, the six steps every rep should master, and how to...

Send us a text! Ever wonder how some reps manage to land massive hospital systems or superstar surgeons while others struggle for small wins? In this episode, Lisa and Cindy break down the art and strategy behind “landing a whale”—those game-changing customers who can transform your entire territory and career. They share real stories, key mindset shifts, and practical steps to help you win big in...

Send us a text! What’s the cost of one bad decision at a professional meeting? In this episode of Secrets in Medical Device Sales™ , Lisa and Cindy get real about what it takes to show up like a true high performer in male-dominated spaces. From avoiding after-hours pitfalls to mastering your presence at conferences, the Girls of Grit ™ serve up hard truths, smart strategies, and high-impact advic...

Send us a text! Are your physician dinners falling flat instead of closing deals? In this high-impact episode, Lisa and Cindy share the 3 essential steps to execute a standout physician dinner — from strategic planning to unforgettable execution and the one crucial follow-up tactic most reps miss. Learn how to avoid the anxiety and start maximizing ROI with every meal. Whether you're launchin...

Send us a text! Are you showing up as the most powerful version of yourself or just playing a role? In this deeply honest and energizing finale to their 10-part high performer series, Lisa and Cindy pull back the curtain on the secret sauce that separates top sellers from the rest: authenticity. From real-life stories to tactical action steps, this episode explores how unveiling your true self not...